大学MOOC 市场营销英语(远程教育平台)1463325162 最新慕课完整章节测试答案
Chapter 4 Managing Marketing Information to Gain Customer Insights
Quiz
1、多选题：
The information collected from sources like _______, _________, ________ and other market players can be called marketing information.
选项：
A: competitors
B: resellers
C: suppliers
D: NGOs
答案: 【 competitors;
resellers;
suppliers 】
2、多选题：
It is a multi-view of your customers obtained from a strategic analysis of both ______ and _______ data of customer behaviours.
选项：
A: qualitative
B: quantitative
C: observational
D: experimental
答案: 【 qualitative ;
quantitative 】
3、多选题：
A company can also obtain tons of information from _______, _________, _______ and ________.
选项：
A: socializing apps
B: blogs
C: posts
D: websites
答案: 【 socializing apps;
blogs;
posts;
websites】
4、判断题：
Adequate customer information can contribute greatly to good products and marketing programs.
选项：