Chapter 1 Marketing Basics

Exam

Chapter 4 Managing Marketing Information to Gain Customer Insights

Quiz

1、多选题:
‏The information collected from sources like _______, _________, ________ and other market players can be called marketing information.  ‏
选项:
A: competitors
B: resellers
C: suppliers 
D: NGOs
答案: 【 competitors;
resellers;
suppliers 

2、多选题:
‌It is a multi-view of your customers obtained from a strategic analysis of both ______  and _______ data of customer behaviours.   ‏
选项:
A: qualitative 
B: quantitative 
C: observational
D: experimental
答案: 【 qualitative ;
quantitative 

3、多选题:
​A company can also obtain tons of information from _______, _________, _______ and ________.    ‌
选项:
A: socializing apps
B: blogs
C: posts
D: websites
答案: 【 socializing apps;

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