大学MOOC 营销英语(辽宁对外经贸学院)1462905164 最新慕课完整章节测试答案
Chapter 1 Marketing Basics
文章目录
Exam
Chapter 4 Managing Marketing Information to Gain Customer Insights
Quiz
1、多选题:
The information collected from sources like _______, _________, ________ and other market players can be called marketing information.
选项:
A: competitors
B: resellers
C: suppliers
D: NGOs
答案: 【 competitors;
resellers;
suppliers 】
2、多选题:
It is a multi-view of your customers obtained from a strategic analysis of both ______ and _______ data of customer behaviours.
选项:
A: qualitative
B: quantitative
C: observational
D: experimental
答案: 【 qualitative ;
quantitative 】
3、多选题:
A company can also obtain tons of information from _______, _________, _______ and ________.
选项:
A: socializing apps
B: blogs
C: posts
D: websites
答案: 【 socializing apps;
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