大学MOOC 外贸洽谈（成教课程）(广东海洋大学)1458912161 最新慕课完整章节测试答案

1.1.1 模拟谈判-参观公司 随堂测验

1、判断题：
‌Mr. Black’s company has a longer history than Miss Li’s. ‎‌‎
选项：
A: 正确
B: 错误
答案: 【 错误】

2、判断题：
 More and more American people prefer silk clothes made in China.‎‍‎
选项：
A: 正确
B: 错误
答案: 【 正确】

3、判断题：
Owing to fierce competition in the market, sales in Miss Li’s company are falling.​‎​
选项：
A: 正确
B: 错误
答案: 【 错误】

4、判断题：
Miss Li gives Mr. Black her company’s profile and promotional literature for his information.‌‌‌
选项：
A: 正确
B: 错误
答案: 【 正确】

5、判断题：
It’s inconvenient for Miss. Li to show Mr. Black around the sample room.‎‍‎
选项：
A: 正确
B: 错误
答案: 【 错误】

1.1.2 模拟谈判-参观样品间 随堂测验

1、判断题：
​The sample room is simply decorated.   ‏
选项：
A: 正确
B: 错误
答案: 【 错误】

2、判断题：
‌Silk evening gowns are just ordinary in quality.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

3、判断题：
‍Miss Li said that a 10% discount would be given on a large order.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

4、判断题：
‎In order to promote our business relations, Miss Li gave Mr. Black some free samples. ‎
选项：
A: 正确
B: 错误
答案: 【 正确】

5、判断题：
‏Mr. Black is not very satisfied with the samples.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

1.2.2 对话讲解：参观公司 随堂测验

1、多选题：
‍Why are products in Miss Li's company still selling fast in spite of fierce competition?‏‍Their products are still selling fast mainly becasue of ___________.‏
选项：
A: fine quality
B: 10% discount
C: reasonable price 
D: the lowest price
答案: 【 fine quality;
reasonable price 】

2、多选题：
‎Which aspects of company profile does Miss Li present to Mr. Black?‌
选项：
A: staff and headquarters
B: business activities and history
C: products and services
D: present development and reputation
答案: 【 business activities and history;
products and services;
present development and reputation】

1.3.1 公司简介常用表达 随堂测验

1、单选题：
‎Our company was ___________  in 1995.‏
选项：
A: establish
B: found
C: setted up
D: established
答案: 【 established】

2、单选题：
‏Our company is committed to _______ sustainable development of innovative technology in order to produce new products.​
选项：
A: nurture
B: nurturing
C: to nurture
D: be nurtured
答案: 【 nurturing】

1.3.2 产品介绍常用表达 随堂测验

1、单选题：
‌With unique design and first-class quality, our products are well _______ in the European market.‍‌‍
选项：
A: received
B: receiving
C: to receive
D: to be received
答案: 【 received】

2、多选题：
‏Our products are _____ in quality and reasonable in price.‏
选项：
A: fine
B: excellent
C: superior
D: favorable
答案: 【 fine;
excellent;
superior】

1.4.1 商务谈判基本要素 随堂小测

1、判断题：
‎Distributive negotiation refers to a competitive negotiation strategy which is used when the parties seek to distribute a fixed resource such as money, assets, etc. between themselves. It is also known as  win-win negotiation.‏
选项：
A: 正确
B: 错误
答案: 【 错误】

2、判断题：
‏Integrative Negotiation implies a competitive negotiation strategy, in which parties seek a win-win solution to settle the conflict. ‏
选项：
A: 正确
B: 错误
答案: 【 错误】

3、判断题：
‍Distributive negotiation is competitive, whereas integrative negotiation is collaborative.​
选项：
A: 正确
B: 错误
答案: 【 正确】

1.5.1 公司简介 随堂小测

1、判断题：
‎The main purposes of company profile are to enable potential customers to have a general idea of the company to aid its growth and expansion.​
选项：
A: 正确
B: 错误
答案: 【 正确】

2、判断题：
​If the company was founded not long ago, there is no need to introduce its history.‏
选项：
A: 正确
B: 错误
答案: 【 正确】

3、判断题：
​You may list some short-term plans of the company. It's not necessary to present your big picture for future development.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

1.5.2 参观公司 随堂小测

1、单选题：
‏What should be emphasized when introducing products and services?​
选项：
A: the difference in the company’s products and services and those from other competitors’
B: features and functions of products
C: the biggest discount 
D: excellent services
答案: 【 the difference in the company’s products and services and those from other competitors’】

2、多选题：
‎What does company profile usually consist of ?‌
选项：
A: the basic information
B: financial standing
C: corporate culture
D: present and future development
答案: 【 the basic information;
financial standing;
corporate culture;
present and future development】

1.5.3 产品简介 随堂小测

1、判断题：
‍Clearly describe your products in terms that your audience will understand.‌
选项：
A: 正确
B: 错误
答案: 【 正确】

2、判断题：
‏It’s not necessary to use examples of how your product is being used and how customers have benefited or will benefit from the product.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

3、判断题：
At the end of your presentation, you should summarize your presentation and ask your audience to take actions, if that is the point of your presentation.‌
选项：
A: 正确
B: 错误
答案: 【 正确】

1.5.4 推出新产品 随堂小测

1、多选题：
‍What can be included in launching a new product?‎
选项：
A: planning for success
B:  marketing before the launch 
C: launching the new product
D: the biggest discount
答案: 【 planning for success;
 marketing before the launch ;
launching the new product】

2、多选题：
​What does SWOT analysis stand for?‍
选项：
A: Strengths 
B: Weaknesses
C: Opportunities
D: Threats
答案: 【 Strengths ;
Weaknesses;
Opportunities;
Threats】

第一单元测试

1、单选题：
‌享有盛誉的英文表达正确的为（  ）‍
选项：
A: enjoy a high reputation
B: have prestige with
C: have refusal
D: have great lucky
答案: 【 enjoy a high reputation】

2、单选题：
‌建立的英文表达正确的为（  ）‏
选项：
A: settle in
B: set up
C: put up
D: line up
答案: 【 set up】

3、单选题：
‍合理的价格英文表达正确的为（  ）​
选项：
A:  proper pitch
B: expensive price
C: reasonable price
D: proper manner
答案: 【 reasonable price】

4、单选题：
‏客户服务英文表达正确的为（  ）‏
选项：
A: consumer claim
B: customer demand
C: customer services
D: consumer serve
答案: 【 customer services】

5、单选题：
‏优质的英文表达正确的为（  ）​
选项：
A: superior quality
B: great quantity
C: good quality
D: reasonable quality
答案: 【 superior quality】

6、单选题：
‍具有竞争力的英文表达正确的为（  ） ‍
选项：
A: competitive
B: competition
C: competitor
D: overhaul
答案: 【 competitive】

7、单选题：
‏样品间英文表达正确的为（  ）‍
选项：
A: same room
B: simple room
C: literature room
D: sample room
答案: 【 sample room】

8、单选题：
‏tastefully decorated英文表达正确的为（  ） ‌
选项：
A: 吃起来好吃
B: 装修有品位的
C: 尝起来可口
D: 装饰合理
答案: 【 装修有品位的】

9、单选题：
​unique英文表达正确的为（  ）‍
选项：
A: 独角兽
B: 孤独的
C: 文化的
D: 独一无二的
答案: 【 独一无二的】

10、单选题：
‏discount英文表达正确的为（  ）​
选项：
A: 折损
B: 数数
C: 聆听
D: 折扣
答案: 【 折扣】

11、单选题：
‎company profile英文表达正确的为（  ）‎
选项：
A: 公司范围
B: 营业额度
C: 公司简介
D: 促销
答案: 【 公司简介】

12、单选题：
‌export-oriented company英文表达正确的为（  ）‍
选项：
A: 以出口为主的公司
B: 以进口为主的公司
C: 外向企业
D: 内向企业
答案: 【 以出口为主的公司】

13、单选题：
​for your information英文表达正确的为（  ）‍
选项：
A: 给你信息
B: 你提供信息
C: 供你方参考
D: 收集信息
答案: 【 供你方参考】

14、单选题：
​ specialize in  英文表达正确的为（  ）‎
选项：
A: 专营
B: 特殊化
C: 区别对待
D: 深入
答案: 【 专营】

15、单选题：
‌international market 英文表达正确的为（  ）‍
选项：
A: 国际环境
B: 国家营销
C: 国际市场
D: 国内市场
答案: 【 国际市场】

第一单元测试二

1、判断题：
‌When the buyer asks for some informaiton of the goods, it is an inquiry.‏
选项：
A: 正确
B: 错误
答案: 【 正确】

2、判断题：
‌The buyer will immediately accept the price offered by the seller.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

3、判断题：
‏If the buyer dose not accept the sller's offer, he or she may make a reply to bargain, which is called a counter offer.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

4、判断题：
‍In negotiation people only have conflicting interests but no common interest.​
选项：
A: 正确
B: 错误
答案: 【 错误】

5、判断题：
‌Business negotiation may take the oral forms or the written forms.​
选项：
A: 正确
B: 错误
答案: 【 正确】

6、判断题：
‎Domestic business negotiation is more compllicated than international business negotiation.​
选项：
A: 正确
B: 错误
答案: 【 错误】

7、判断题：
‌In different countries or regions, there are different currencies being used, for example, USD in America, CNY in China, Euro in Britain.‎
选项：
A: 正确
B: 错误
答案: 【 错误】

8、判断题：
‎The company profile usually begins with a general overview, including founding time, location of headquaters, business scope, etc.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
‌Product positioning is mainly about how your product is different from others.​
选项：
A: 正确
B: 错误
答案: 【 正确】

10、判断题：
‎In your product presentation, you should make sure your ppt slides are as simple as possible so that everyone can see and understand it clearly.‏
选项：
A: 正确
B: 错误
答案: 【 正确】

11、判断题：
​The quality of product can be described by using such expressions as "superier"; "high" "excellent", etc.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

12、判断题：
​The business scope can be introduced by using the sentence pattern “we are a trading company, specializing in ......"‏
选项：
A: 正确
B: 错误
答案: 【 正确】

13、判断题：
‏The product positioning can be described by saying something like " we are in insurance line".​
选项：
A: 正确
B: 错误
答案: 【 错误】

14、判断题：
​If the word "water-proof" is used to describe the function of a product, it means the product will let water pass through it.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

15、判断题：
‏If the word "durable" is used to describe the quality of a product, it means it can be used for a long time without breaking down.‏‏‏
选项：
A: 正确
B: 错误
答案: 【 正确】

2.1.1模拟谈判—谈论销售业绩 随堂测验

1、判断题：
‍Linda is a secretary.​
选项：
A: 正确
B: 错误
答案: 【 错误】

2、判断题：
‏Mrs. Xing works in a mobile phone company. ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

3、判断题：
‎The sales of their mobile phones decreased by 35% in the third quarter.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

4、判断题：
​The sales in the domestic market enjoyed a slight increase. ‏
选项：
A: 正确
B: 错误
答案: 【 正确】

5、判断题：
‏They agreed to take action to fight against gloomy market situation.​
选项：
A: 正确
B: 错误
答案: 【 正确】

2.1.2模拟谈判—商讨促销策略 随堂测验

1、判断题：
‏There are four people attending the meeting.​
选项：
A: 正确
B: 错误
答案: 【 错误】

2、判断题：
‎Their products attract younger generations for their delicate design and good performance.‌
选项：
A: 正确
B: 错误
答案: 【 正确】

3、判断题：
‏According to the survey, people in east part of China are sensitive to price.‏
选项：
A: 正确
B: 错误
答案: 【 错误】

4、判断题：
‎Price can be used to build customer base.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

5、判断题：
​Radio commercials, TV commercials, and full-page ads in newspapers are forms of advertising. ‌
选项：
A: 正确
B: 错误
答案: 【 正确】

2.2.1对话讲解：商讨促销策略 随堂测验

1、填空题：
‍There are 3 types of strategies being mentioned in the dialogue. They are discounted price, advertising, and  _______. ‍
答案: 【 traditional ways】

2、填空题：
‏"Be sensitive to price"means ________ in Chinese. ​
答案: 【 对价格敏感】

2.2.2 促销常用表达 随堂测验

1、填空题：
‍“Buy one get one free” means __________ in Chinese. ​‍​
答案: 【 买一送一##%_YZPRLFH_%##买一赠一】

2、填空题：
‌ “Free trial” means __________ in Chinese. ‏
答案: 【 免费试用】

3、填空题：
‎“Operation cost” means __________ in Chinese. ​‎​
答案: 【 运营成本##%_YZPRLFH_%##经营成本】

2.3.1促销基本知识 随堂测验

1、判断题：
‏The purpose of the promotion is to communicate information. ‌
选项：
A: 正确
B: 错误
答案: 【 错误】

2、判断题：
‎Personal selling belongs to non-personnel promotion.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

3、判断题：
‍Advertising objectives can be classified into four types in terms of primary purpose. ‌
选项：
A: 正确
B: 错误
答案: 【 错误】

4、判断题：
‏Direct marketing is a type of marketing sending messages directly to consumers. ‍
选项：
A: 正确
B: 错误
答案: 【