大学MOOC 当代商业概论(广东工业大学)1450746167 最新慕课完整章节测试答案
Chapter 1 The Foundations of Business
文章目录
- Chapter 1 The Foundations of Business
- Chapter 10 Financial Resources Management
- Chapter 11 Managing Information and Technology
- Chapter 2 The Challenges of Starting a Business
- Chapter 3 Business Ethics and Social Responsibility
- Chapter 4 Managing for Business Success
- Chapter 5 Recruiting, Motivating, and Keeping Quality Employees
- Chapter 6 Product Development and Operations Management
- Chapter 7 Marketing Providing Value to Customers
- Chapter 8 Business in a Global Environment
- Chapter 9 Accounting in Business
Chapter 1 单元测试
1、单选题：
_____ not only provide factors of production (or resources) but also consume goods and services.
选项：
A: Suppliers
B: Nonprofits
C: Entrepreneurs
D: Households
答案: 【 Households】
2、单选题：
When government-owned businesses convert to private ownership, they go through a process called _____.
选项：
A: consumerization
B: socialization
C: domestication
D: privatization
答案: 【 privatization】
3、单选题：
The free market system was espoused by _____ in his book The Wealth of Nations.
选项：
A: Joseph Smith
B: Eli Whitney
C: Adam Smith
D: Benjamin Franklin
答案: 【 Adam Smith】
4、单选题：
Product differentiation can be achieved by _____.
选项：
A: geographical circumstance
B: pricing
C: perceived value
D: all of these
答案: 【 all of these】
5、单选题：
Under _____ competition, many sellers sell differentiated products that serve similar purposes.
选项：
A: monopolistic
B: perfect
C: capitalistic
D: free market
答案: 【 monopolistic】
6、单选题：
Because they operate in a(n) _____ industry, a fare decrease at American Airlines will likely result in decreases at Continental, United, and other carriers.
选项：
A: socialistic
B: monopolistic
C: oligopolistic
D: noncompetitive
答案: 【 oligopolistic】
7、单选题：
When sellers supply more of the product than buyers are willing to purchase, a ______ is created.
选项：
A: shortage
B: supply and demand schedule
C: surplus
D: demand
答案: 【 surplus】
8、单选题：
Businesses are more willing to sell a product when the price _____ and less willing to sell it when prices _____.
选项：
A: rises / rise
B: rises / fall
C: falls / rise
D: falls / rise
答案: 【 rises / fall】
9、单选题：
In marketing, supply and demand interact to create a(n) _____price—the price at which buyers are willing to purchase the amount that sellers are willing to sell.
选项：
A: equilibrium
B: gross domestic
C: optimal
D: consumer
答案: 【 equilibrium】
10、判断题：
Previously communist economies, such as those of Eastern Europe, are becoming more mixed as they adopt capitalist characteristics and convert previously government-owned businesses to private ownership
选项：
A: 正确
B: 错误
答案: 【 正确】
11、判断题：
Economics is the study of how scarce resources are used to produce outputs—goods and services—for distribution among people.
选项：
A: 正确
B: 错误
答案: 【 正确】
12、判断题：
Economists study the interactions between households and businesses and look at the ways in which the factors of production are combined to produce the goods and services that people need.
选项：
A: 正确
B: 错误
答案: 【 正确】
13、判断题：
In an oligopoly, each seller supplies a large portion of all the products sold in the marketplace.
选项：
A: 正确
B: 错误
答案: 【 正确】
14、判断题：
Perfect competition exists when many consumers are buying standardized products from a few small businesses.
选项：
A: 正确
B: 错误
答案: 【 错误】
15、判断题：
The equilibrium price is a point at which buyers’ demand for a product and sellers’ supply of it are in balance.
选项：
A: 正确
B: 错误
答案: 【 正确】
Chapter 10 Financial Resources Management
Chapter 10 单元测试
1、单选题：
If you’re a farmer who needs help clearing his fields and has plenty of food to spare, you might enter into a _____ transaction with a laborer who has time to clear fields but not enough food.
选项：
A: sharecropping
B: barter
C: tenant farming
D: bargaining
答案: 【 barter】
2、单选题：
Money serves all of the following basic functions except _____.
选项：
A: medium of barter
B: medium of exchange
C: measure of value
D: store of value
答案: 【 medium of barter】
3、单选题：
Which of the following is the best reason why money exchange is more efficient than barter?
选项：
A: Money isn’t too heavy to carry.
B: Money is a more precise measure of value.
C: Money doesn’t take up space allotted to goods.
D: Money has greater value than any goods.
答案: 【 Money is a more precise measure of value.】
4、单选题：
The value of a good or services can be measured with money. For example, a car with a price of $2,000 is worth twice as much as a car with a price of $1,000. This function is called the ____________or Unit of Account.
选项：
A: Medium of exchange
B: Store of Value
C: Unit of Value
D: Standard of Value
答案: 【 Standard of Value】
5、单选题：
Credit cards, smart cards and funds held in online accounts that can be transferred over the internet and so on. This refers to _______________that is stored and processed through computer system or electronic payment system.
选项：
A: credit money
B: representative money
C: depository money
D: commodity money
答案: 【 depository money】
6、单选题：
Financial institutions have three attributes in the followings EXCEPT ______________.
选项：
A: reducing transaction costs of financial dealings.
B: bear and spread the risk of primary security ownership
C: offset deposit and withdrawals
D: reap a greater harvest of relevant information
答案: 【 reap a greater harvest of relevant information】
7、单选题：
__________ issues a common currency, clears payments, and regulates banks.
选项：
A: Central Banking
B: Central government
C: Financial institution
D: Financial intermediaries
答案: 【 Central Banking 】
8、单选题：
These stocks of the largest, most prestigious corporations in the world are traded on _____.
选项：
A: the New York Stock Exchange
B: the American Stock Exchange
C: OTC Markets
D: the Primary Market
答案: 【 the New York Stock Exchange】
9、单选题：
_____ is the best-known over-the-counter electronic exchange system.
选项：
A: NASDAQ
B: The Chicago Board of Trade
C: The New York Stock Exchange
D: eBay
答案: 【 NASDAQ 】
10、单选题：
A(n) _____ market is a period of declining or sluggish stock prices.
选项：
A: inflationary market
B: deflationary market
C: bull market
D: bear market
答案: 【 bear market】
11、判断题：
M-2 is a measure of the money supply that includes everything in M-1 plus near-cash.
选项：
A: 正确
B: 错误
答案: 【 正确】
12、判断题：
The value of representative money depends on its general acceptance based on the credit of its issuer.
选项：
A: 正确
B: 错误
答案: 【 错误】
13、判断题：
Financial institutions are economic units whose main function is to handle the financial assets of households and firms in our society.
选项：
A: 正确
B: 错误
答案: 【 正确】
14、判断题：
Lower-than-expected returns on one issue may NOT be offset by higher-than-expected returns on another.
选项：
A: 正确
B: 错误
答案: 【 错误】
15、判断题：
As an intermediary, financial institutions convert risky primary securities into less risky secondary securities.
选项：
A: 正确
B: 错误
答案: 【 正确】
16、判断题：
A bond is a form of earnings distributed to a firm’s stockholders.
选项：
A: 正确
B: 错误
答案: 【 错误】
17、判断题：
Equity financing means raising needed capital by selling bonds.
选项：
A: 正确
B: 错误
答案: 【 错误】
18、判断题：
Preferred stockholders bear the ultimate rewards and risks of ownership.
选项：
A: 正确
B: 错误
答案: 【 错误】
19、判断题：
Cumulative preferred stock requires a corporation to pay all current and missed preferred dividends before paying any common stock dividends.
选项：
A: 正确
B: 错误
答案: 【 正确】
20、判断题：
Securities and Exchange Commission (SEC) protects investors and helps maintain the integrity of securities markets by enforcing laws against insider tradin
选项：
A: 正确
B: 错误
答案: 【 正确】
Chapter 11 Managing Information and Technology
Chapter 11单元测试
1、单选题：
Data are _____ facts.
选项：
A: processed
B: digitized
C: unprocessed
D: technological
答案: 【 unprocessed】
2、单选题：
_____ consists of data that have been processed or turned into some useful form.
选项：
A: Technology
B: Information
C: A resource plan
D: Enterprise planning
答案: 【 Information】
3、单选题：
_____ managers need information for planning, setting objectives, and making major strategic decisions.
选项：
A: Top
B: Middle
C: First-line
D: Data
答案: 【 Top】
4、单选题：
_____ are electronic collections of related data that can be accessed by various members of an organization.
选项：
A: Data mines
B: Data warehouses
C: Databases
D: Data storage systems
答案: 【 Databases】
5、单选题：
_____ involves a centralized database in which data from several databases are consolidated and organized so that they can be easily analyzed.
选项：
A: A data warehouse
B: Data mining
C: A database motherlode
D: Information mining
答案: 【 A data warehouse】
6、单选题：
By _____ its customer-based data warehouse, a firm can discover previously unknown relationships between customers in general and certain groups of customers.
选项：
A: data collating
B: data mining
C: data prospecting
D: data leasing
答案: 【 data mining】
7、单选题：
_____ systems are generally used by managers at lower levels of an organization.
选项：
A: Tactical support
B: Internal support
C: Bottom up support
D: Operations support
答案: 【 Operations support】
8、单选题：
Using _____ software, engineers can test computer models digitally before moving new products into the prototype stage.
选项：
A: computer-aided manufacturing
B: operations design
C: creative design
D: computer-aided design
答案: 【 computer-aided design】
9、单选题：
To convince consumers that it’s safe to buy things over the Internet, businesses must _____.
选项：
A: keep credit-card numbers safe
B: protect passwords
C: protect personal information
D: do all of these
答案: 【 do all of these】
10、判断题：
Data and information are the same thing.
选项：
A: 正确
B: 错误
答案: 【 错误】
11、判断题：
To gather and process data into information and distribute it to people who need it, organizations develop information systems.
选项：
A: 正确
B: 错误
答案: 【 正确】
12、判断题：
Malicious programs constitute a data security risk associated with electro