大学MOOC marketing management(北京航空航天大学)1452313191 最新慕课完整章节测试答案
Chapter 2 Company and Marketing strategy
Quiz
1、单选题：
The objective of business portfolio analysis, as stated before, is to find out the most profitable or _______ products or brands, and put strong investment into them.
选项：
A: attractive
B: valuable
C: popular
D: promising
答案: 【 promising】
2、单选题：
_______ refer to represent SBUs having large market share in a fast-growing industry.
选项：
A: Stars
B: Cash cows
C: Dogs
D: Question marks or Problem Children
答案: 【 Stars】
3、单选题：
________ refer to products with low growth or market share.
选项：
A: Stars
B: Cash cows
C: Dogs
D: Question marks or Problem Children
答案: 【 Dogs】
4、单选题：
When cash cows lose their appeal and move towards deterioration, then a ___________ policy may be pursued.
选项：
A: retrenchment
B: paucity
C: absence
D: reduction
答案: 【 retrenchment】
5、单选题：
A company can pursue one of t