大学MOOC 综合商务英语2(胡昕婷)(河北大学)1450151182 最新慕课完整章节测试答案
Unit One-1 Market（2.17-2.21）
1
1、填空题：
Read the words or phrases and their explanations. Then complete the following paragraph with the words or phrases. Change the form when necessary. 1. marketplace: the arena of commercial dealings 2. exchange: to give or receive one thing in place of another 3. auction: a public meeting where land, buildings, paintings, etc. are sold to the person who offers the most money for them 4. bid: an offer to pay a particular price for something, especially at an auction 5. demand: the need or desire that people have for particular goods and services 6. supply: an amount of something that is available to be used 7. negotiation: official discussions between the representatives of opposing groups who are trying to reach an agreement, especially in business or politics 8. price setting: the process of coming up with a cost to consumers of the goods or services produced by a business 9. e-commerce: (electronic commerce) the activity of buying and selling goods and services and doing other business activities using a computer and the Internet 10. B2B: (business to business) business activities between companies, especially using the Internet The ______A____ brings together the buyers and sellers of goods and services and provides a framework for ____B_____ and _____C______ . The price at which goods and services are____D_____ on a market fluctuates with___E___ _ -the quantity available for sale and ___F_____-the number of buyers. There are different types of markets which do not always have physical locations. Today, new electronic marketplaces have emerged on the Internet where businesses can sell direct to consumers G or to other businesses H . Some markets of this type use _____I_____ where buyers submit __J___ and the highest bidder wins.
答案: 【 A marketplace
B negotiation
C price setting
D exchanged
E supply
F demand
G e-commerce
H B2B
I auctions
J bids】
2
1、填空题：
1. Read the following passage and choose the best answer to each question. The timing of market entry is critical to the success of a new product. A company has two alternatives: It can compete to enter a new product market first―otherwise known as “pioneering”―or it can wait for a competitor to take the lead, and then follow once the market has been established. Despite the limitations of existing research, nobody denies that there are advantages of being a pioneering company. Over the years, there has been a good deal of evidence to show a performance advantage for pioneers. For many new products, customers are initially unsure about the contribution of product characteristics and features to the product’s value. Preferences for different characteristics and their desired levels are learned over time. This enables the pioneering company to shape customer preferences in its favor. It sets the standard to which customers refer in evaluating followers’ products. The pioneering product can become the classic or “original” product for the whole category, opening up a flood of similar products onto the market, as exemplified by Walkman and Polaroid. Unlike other consumer sectors, the value to customers of many high technology products relies not only on their features but also on the total number of users. For example, the value of a videophone depends on the number of people using the same or a compatible system. A pioneer obviously has the opportunity to build a large user base before competitors enter the market. This reduces followers’ ability to introduce differentiated products. There are other advantages of a large user base, such as the ability to share computer files with other users. Thus, software companies are often willing to give away products to build the market quickly and set a standard. 1 In the first paragraph, the writer points out that . A. there is general agreement on the benefits of pioneering products B. companies are still uncertain about how to market new products C. most companies prefer to market new products independently D. there are now guidelines to help those who wish to pioneer 2. According to the information in the second paragraph, how do customers approach new products? A. They take some time to develop a liking for them. B. They make comparisons with other new products. C. They need some persuasion to purchase them. D. They consider cost an important feature. The writer refers to Walkman and Polaroid because they were . A. better than any of their followers B. copied many times by their followers C. quickly accepted by consumers D. designed for a particular market 4. According to the final paragraph, the high technology market differs from other consumer markets in that . A. it is still a relatively new area of consumerism B. it is not dependent on product characteristics alone C. there are so many different types of products on the market D. there is such a great demand for high technology products
答案: 【 AABB】
3
1、填空题：
Read the following five sentences and match each sentence with one of the extracts below. The five extracts are from a passage about services and e-commerce. ( ) 1 Early attempts at trading services electronically failed.( ) 2 Companies are sometimes graded on the service they have provided.( ) 3 It is easy to find service providers through e-commerce.( ) 4 Customers do not always expect to pay for online services.( ) 5 Services as well as goods can be bought online. A. E-commerce used to be just about buying products. But now firms everywhere have launched electronic marketplaces for services of all sorts―from gardening advice to financial planning. If services now exist in the online world, those markets will become more competitive―as they have for computers and other items sold over the Internet. B. In the 1980s, the late Phil Salin dreamed up the American Information Exchange, a marketplace for research, consulting, and computer code. But it never really became successful, largely because it came before the Internet: Much of the cash and effort went into trying to create a network. C . Advoco, one of the few service markets that is already online, employs experts who want to give advice. Users then choose one of the “advisers” directly or post a question on a bulletin board that others can answer with a bid. Once the service is delivered and paid for, users rate the sellers on a scale from one (lowest) to five (highest) and post comments about them. D. Supply of labor is not likely to be a problem for service sites. Some companies already have hundreds of professionals, attracted by word of mouth alone. Joining is free―and more promising than an expensive ad. What is more, for professionals living in developing countries, these online forums offer a unique opportunity to enter richer service markets. E. Whether there is enough demand for service sites is questionable. Small businesses and independent professionals, always short of time, might be interested. But to be widely successful, Internet service markets have to overcome cultural barriers. Individuals are used to getting advice free over the Internet and will hesitate to employ a service provider whom they have never met face to face.
答案: 【 BCDEA】
Grammar-quiz 1
1、单选题：
We need to be good at to retain customers.
选项：
A: innovating
B: to innovate
C: 0
D: 0
答案: 【 innovating】
2、单选题：
They advised the company an online auction.
选项：
A: setting
B: to set up
C: 0
D: 0
答案: 【 to set up】
3、单选题：
Can we meet in order about distribution?
选项：
A: speaking
B: to speak
C: 0
D: 0
答案: 【 to speak 】
4、单选题：
It’s essential in new operations.
选项：
A: investing
B: to invest
C: 0
D: 0
答案: 【 to invest】
5、单选题：
We can’t risk this share tip.
选项：
A: ignoring
B: to ignore
C: 0
D: 0
答案: 【 ignoring】
6、单选题：
I suggest our website immediately.
选项：
A: evaluating
B: to evaluate
C: 0
D: 0
答案: 【 evaluating】
7、单选题：
long-term relationships isn’t easy.
选项：
A: Building