Unit 2 Marketing

Unit 2 Quiz

1、单选题:
​If you're looking to boost customer satisfaction, one of the most promising places to start is____________.​​​
选项:
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: 【 customer service

2、单选题:
‍It is believed that increased satisfaction has a (an)  ____impact on consumer spending, cash flow, and business performance.‎
选项:
A: positive
B: negative
C: unknown
D: neutral
答案: 【 positive

3、单选题:
​A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.‎​‎
选项:
A: stake risks
B: stock options
C: stock prices
D: share dividends
答案: 【 stock prices

4、单选题:
‌Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.‏‌‏
选项:
A: larger effect
B: no effect
C: less effect
D: equal effect
答案: 【 larger effect

5、单选题:
‎Customer service calls involve direct interaction between ______.‏
选项:
A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案: 【 companies and their customers

6、单选题:
​One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word "exotic" probably mean?‎
选项:
A: tasty
B: foreign
C:

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