大学MOOC 综合商务英语II(唐春碧)(广西民族大学相思湖学院)1452404177 最新慕课完整章节测试答案
Unit 2 Marketing
Unit 2 Quiz
1、单选题:
If you're looking to boost customer satisfaction, one of the most promising places to start is____________.
选项:
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: 【 customer service】
2、单选题:
It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
选项:
A: positive
B: negative
C: unknown
D: neutral
答案: 【 positive 】
3、单选题:
A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
选项:
A: stake risks
B: stock options
C: stock prices
D: share dividends
答案: 【 stock prices】
4、单选题:
Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
选项:
A: larger effect
B: no effect
C: less effect
D: equal effect
答案: 【 larger effect】
5、单选题:
Customer service calls involve direct interaction between ______.
选项:
A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案: 【 companies and their customers】
6、单选题:
One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word "exotic" probably mean?
选项:
A: tasty
B: foreign
C:
