Unit 1 Business Ethics

Unit 1 Quiz

1、单选题:
‎On the accomplishment of CSC assignment, employees hone their cultural and __________ literacy.​‎​
选项:
A: educational
B: technological
C: legal
D: marketplace
答案: 【 marketplace

2、单选题:
‏The CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures.‌‏‌
选项:
A: managerial confidence
B: market competence
C: global perspective
D: partnership
答案: 【 global perspective

3、单选题:
‌CSC represents not only cutting-edge career training, but also a major advance in the practice of ___________.​‌​
选项:
A: economic development
B: corporate social responsibility
C: cost savings
D: supply chain management
答案: 【 corporate social responsibility

4、单选题:
‎Corporate social responsibility is no longer viewed as __________________, but an investment that brings financial returns.​
选项:
A: legal compliance
B: regulatory cost
C: operation for a reputation
D: business priority
答案: 【 regulatory cost

5、单选题:
‎The alignment of charitable giving with business strategy, company skills and market needs is called ____________.‍
选项:
A: shareholder responsibility
B: CSR value curve
C: strategic philanthropy
D: performance assessment
答案: 【 strategic philanthropy

6、单选题:
‌One example of companies building a growth platform through the practice of CSR is ______________.​‌​
选项:
A: disaster recovery
B: donating money
C: developing product/service innovations that generate revenue
D: helping prevent violence in underserved areas
答案: 【 developing product/service innovations that generate revenue

7、单选题:
‌Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment.‌
选项:
A: quality control
B: growth strategy
C: entrepreneurial work
D: professional work
答案: 【 professional work

8、单选题:
‍The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful.‎‍‎
选项:
A: return
B: portfolio
C: collection
D: classification
答案: 【 portfolio

9、单选题:
‌__________ is the process of designing, launching and running a new business, which is often initially a small business.‏‌‏
选项:
A: Entrepreneurship
B: Starting-up
C: Entrepreneur spirit
D: Business renovation
答案: 【 Entrepreneurship

10、单选题:
‎Trust is the foundation of the BBC ________; we are independent, impartial and honest.‎‎‎
选项:
A: business value
B: corporate values
C: business ethics
D: corporate ethic
答案: 【 corporate values

11、单选题:
‍Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________.​
选项:
A: 行动密码
B: 行为准则
C: 行动管理
D: 管理规范
答案: 【 行为准则

12、判断题:
‍Participants in IBM's CSC assignment are small teams of excellent employees to help communities worldwide address challenges.‍
选项:
A: 正确
B: 错误
答案: 【 正确

13、判断题:
​CSC assignment's initial aim was to develop the skills and experience to succeed as new global leaders.‏
选项:
A: 正确
B: 错误
答案: 【 正确

14、判断题:
​The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors' business and societal plans.‌
选项:
A: 正确
B: 错误
答案: 【 错误

15、判断题:
‎Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.​‎​
选项:
A: 正确
B: 错误
答案: 【 错误

Unit 2 Marketing

Unit 2 Quiz

1、单选题:
‏If you're looking to boost customer satisfaction, one of the most promising places to start is____________.‌‏‌
选项:
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: 【 customer service

2、单选题:
‍It is believed that increased satisfaction has a (an)  ____impact on consumer spending, cash flow, and business performance.‍
选项:
A: positive
B: negative
C: unknown
D: neutral
答案: 【

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