大学MOOC 商学概论(郑州商学院)1206694847 最新慕课完整章节测试答案

Chapter 1 单元测试

1、单选题：
​_____ not only provide factors of production (or resources) but also consume goods and services.‍
选项：
A: Suppliers
B: Nonprofits
C: Entrepreneurs
D: Households
答案: 【 Households】

2、单选题：
‍When government-owned businesses convert to private ownership, they go through a process called _____.‎
选项：
A:  consumerization
B: socialization
C: domestication
D: privatization
答案: 【 privatization】

3、单选题：
‍The free market system was espoused by _____ in his book The Wealth of Nations.‏
选项：
A: Joseph Smith
B: Eli Whitney
C: Adam Smith
D:  Benjamin Franklin
答案: 【 Adam Smith】

4、单选题：
‍Product differentiation can be achieved by _____.‌
选项：
A: geographical circumstance
B: pricing
C: perceived value
D: all of these
答案: 【 all of these】

5、单选题：
​Under _____ competition, many sellers sell differentiated products that serve similar purposes.‍
选项：
A: monopolistic
B: perfect
C: capitalistic
D: free market
答案: 【 monopolistic】

6、单选题：
‍Because they operate in a(n) _____ industry, a fare decrease at American Airlines will likely result in decreases at Continental, United, and other carriers.‏
选项：
A: socialistic
B: monopolistic
C: oligopolistic
D: noncompetitive
答案: 【 oligopolistic】

7、单选题：
‎When sellers supply more of the product than buyers are willing to purchase, a ______ is created.‎
选项：
A: shortage
B: supply and demand schedule
C: surplus
D: demand
答案: 【 surplus】

8、单选题：
‏Businesses are more willing to sell a product when the price _____ and less willing to sell it when prices _____.​
选项：
A:  rises / rise
B: rises / fall
C: falls / rise
D: falls / rise
答案: 【 rises / fall】

9、单选题：
‏In marketing, supply and demand interact to create a(n) _____price—the price at which buyers are willing to purchase the amount that sellers are willing to sell.​
选项：
A: equilibrium
B: gross domestic
C: optimal
D: consumer
答案: 【 equilibrium】

10、单选题：
‍The ups and downs due to the expansion and contraction of the economy constitute the _____.‍‍‍‍‍
选项：
A: product life cycle
B: monetary cycle
C: business cycle
D:  fiscal cycle
答案: 【 business cycle】

11、单选题：
‎Fiscal policy relies on the government’s powers of _____.​‎​
选项：
A: investment
B: regulation
C: taxation
D: all of these
答案: 【 taxation】

12、判断题：
‌Previously communist economies, such as those of Eastern Europe, are becoming more mixed as they adopt capitalist characteristics and convert previously government-owned businesses to private ownership‏
选项：
A: 正确
B: 错误
答案: 【 正确】

13、判断题：
‏Economics is the study of how scarce resources are used to produce outputs—goods and services—for distribution among people. ​
选项：
A: 正确
B: 错误
答案: 【 正确】

14、判断题：
​Economists study the interactions between households and businesses and look at the ways in which the factors of production are combined to produce the goods and services that people need. ​
选项：
A: 正确
B: 错误
答案: 【 正确】

15、判断题：
​In an oligopoly, each seller supplies a large portion of all the products sold in the marketplace. ‎
选项：
A: 正确
B: 错误
答案: 【 正确】

16、判断题：
‏Perfect competition exists when many consumers are buying standardized products from a few small businesses. ​
选项：
A: 正确
B: 错误
答案: 【 错误】

17、判断题：
‍The equilibrium price is a point at which buyers’ demand for a product and sellers’ supply of it are in balance.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

18、判断题：
​Generally speaking, economic systems can be divided into planned and free market systems.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

19、判断题：
‍Legal monopolies exist in industries requiring huge investments and in which it would be inefficient to duplicate the products that they provide.‏
选项：
A: 正确
B: 错误
答案: 【 错误】

20、判断题：
‏The three goals shared by all of the world’s economies are growth, high employment, and price stability.​‏​
选项：
A: 正确
B: 错误
答案: 【 正确】

Chapter 10 单元测试

1、单选题：
​If you’re a farmer who needs help clearing his fields and has plenty of food to spare, you might enter into a _____ transaction with a laborer who has time to clear fields but not enough food.‍​‍​‍
选项：
A: sharecropping
B:  barter
C: tenant farming
D: bargaining
答案: 【  barter】

2、单选题：
‏Money serves all of the following basic functions except _____.‍
选项：
A: medium of barter
B: medium of exchange
C: measure of value
D: store of value
答案: 【 medium of barter】

3、单选题：
‌Which of the following is the best reason why money exchange is more efficient than barter?‎
选项：
A: Money isn’t too heavy to carry.
B: Money is a more precise measure of value.
C: Money doesn’t take up space allotted to goods.
D: Money has greater value than any goods.
答案: 【 Money is a more precise measure of value.】

4、单选题：
‎The value of a good or services can be measured with money. For example, a car with a price of $2,000 is worth twice as much as a car with a price of $1,000. This function is called the ____________or Unit of Account.‌
选项：
A: Medium of exchange 
B:  Store of Value
C: Unit of Value
D: Standard of Value
答案: 【 Standard of Value】

5、单选题：
‍Credit cards, smart cards and funds held in online accounts that can be transferred over the internet and so on. This refers to _______________that is stored and processed through computer system or electronic payment system.‍
选项：
A:  credit money
B:  representative money
C: depository money
D: commodity money
答案: 【 depository money】

6、单选题：
‎Financial institutions have three attributes in the followings EXCEPT ______________.​
选项：
A: reducing transaction costs of financial dealings.
B: bear and spread the risk of primary security ownership
C: offset deposit and withdrawals
D:  reap a greater harvest of relevant information
答案: 【  reap a greater harvest of relevant information】

7、单选题：
‏ __________ issues a common currency, clears payments, and regulates banks.‍
选项：
A: Central Banking 
B: Central government 
C: Financial institution 
D: Financial intermediaries 
答案: 【 Central Banking 】

8、单选题：
​These stocks of the largest, most prestigious corporations in the world are traded on  ​​_____.​​​
选项：
A:  the New York Stock Exchange
B: the American Stock Exchange
C: OTC Markets
D:  the Primary Market
答案: 【  the New York Stock Exchange】

9、单选题：
​ _____ is the best-known over-the-counter electronic exchange system.​
选项：
A: NASDAQ 
B: The Chicago Board of Trade
C: The New York Stock Exchange
D: eBay
答案: 【 NASDAQ 】

10、单选题：
‍ A(n) _____ market is a period of declining or sluggish stock prices.‎
选项：
A:  inflationary market
B: deflationary market
C: bull market
D:  bear market
答案: 【  bear market】

11、单选题：
‎A(n) _____ market is a period of large stock-price increases.‏‎‏‎‏‎‏
选项：
A: bull  
B: bear
C: deflationary
D: inflationary
答案: 【 bull  】

12、单选题：
‏If your company does well, stockholders may benefit either through appreciation in the value of their stock or through distributed earnings called _____. ‎‏‎
选项：
A:  preferred payouts
B: dividends
C: bonds
D: stock conversion
答案: 【 dividends】

13、判断题：
‌ M-2 is a measure of the money supply that includes everything in M-1 plus near-cash.‌
选项：
A: 正确
B: 错误
答案: 【 正确】

14、判断题：
‏The value of representative money depends on its general acceptance based on the credit of its issuer. ‎
选项：
A: 正确
B: 错误
答案: 【 错误】

15、判断题：
​Financial institutions are economic units whose main function is to handle the financial assets of households and firms in our society.‌
选项：
A: 正确
B: 错误
答案: 【 正确】

16、判断题：
‌Lower-than-expected returns on one issue may NOT be offset by higher-than-expected returns on another. ‎
选项：
A: 正确
B: 错误
答案: 【 错误】

17、判断题：
‍As an intermediary, financial institutions convert risky primary securities into less risky secondary securities.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

18、判断题：
‏A bond is a form of earnings distributed to a firm’s stockholders.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

19、判断题：
‏ Equity financing means raising needed capital by selling bonds. ‏
选项：
A: 正确
B: 错误
答案: 【 错误】

20、判断题：
‏Preferred stockholders bear the ultimate rewards and risks of ownership.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

21、判断题：
‍Cumulative preferred stock requires a corporation to pay all current and missed preferred dividends before paying any common stock dividends. ‏
选项：
A: 正确
B: 错误
答案: 【 正确】

22、判断题：
‏Securities and Exchange Commission (SEC) protects investors and helps maintain the integrity of securities markets by enforcing laws against insider tradin‎
选项：
A: 正确
B: 错误
答案: 【 正确】

23、判断题：
​Savings banks are the most common financial institutions in the United States.‏
选项：
A: 正确
B: 错误
答案: 【 错误】

24、判断题：
‌The best-known stock market is the American Stock Exchange.‏
选项：
A: 正确
B: 错误
答案: 【 错误】

25、判断题：
​Stockholders'equity is also called owner's equity.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

Chapter 11单元测试

1、单选题：
‎Data are _____ facts.‎
选项：
A:  processed
B:  digitized
C: unprocessed
D: technological
答案: 【 unprocessed】

2、单选题：
‎_____ consists of data that have been processed or turned into some useful form.‎
选项：
A: Technology
B:  Information
C: A resource plan
D: Enterprise planning
答案: 【  Information】

3、单选题：
‏_____ managers need information for planning, setting objectives, and making major strategic decisions.‎‏‎
选项：
A: Top
B:  Middle
C: First-line
D:  Data
答案: 【 Top】

4、单选题：
‌_____ are electronic collections of related data that can be accessed by various members of an organization.‌‌‌
选项：
A: Data mines
B: Data warehouses
C:  Databases
D:  Data storage systems
答案: 【  Databases】

5、单选题：
‏_____ involves a centralized database in which data from several databases are consolidated and organized so that they can be easily analyzed.​‏​
选项：
A:  A data warehouse
B: Data mining
C: A database motherlode
D:  Information mining
答案: 【  A data warehouse】

6、单选题：
‍By _____ its customer-based data warehouse, a firm can discover previously unknown relationships between customers in general and certain groups of customers.‌
选项：
A: data collating
B: data mining
C: data prospecting
D: data leasing
答案: 【 data mining】

7、单选题：
‎_____ systems are generally used by managers at lower levels of an organization. ‎‎‎
选项：
A: Tactical support
B: Internal support
C: Bottom up support
D: Operations support
答案: 【 Operations support】

8、单选题：
‍Using _____ software, engineers can test computer models digitally before moving new products into the prototype stage.‍
选项：
A: computer-aided manufacturing
B: operations design
C: creative design
D: computer-aided design
答案: 【 computer-aided design】

9、单选题：
‌To convince consumers that it’s safe to buy things over the Internet, businesses must _____.‌
选项：
A: keep credit-card numbers safe
B:  protect passwords
C: protect personal information
D:  do all of these
答案: 【  do all of these】

10、单选题：
​Information managers perform all of the following tasks except _____. ‎​‎
选项：
A: determining the information needs of organizational members
B: determining the salaries of data team members
C: applying technology to convert data into information
D: directing the flow of information to the right people
答案: 【 determining the salaries of data team members】

11、单选题：
‍To channel information to multiple users, many large and midsized companies rely on a highly integrated _____ system.​‍​
选项：
A: enterprise resource planning
B:  enterprise information charting
C:  information networking
D: stand alone network
答案: 【 enterprise resource planning】

12、单选题：
​Of the following, only ____ data are considered internal data.‌
选项：
A:  published government
B: syndicated services
C:  CRM
D:  published secondary
答案: 【  CRM】

13、单选题：
‍Of the following, only ____ data are considered external data.‌‍‌‍‌
选项：
A: CRM
B: published services
C:  accounting
D:  syndicated services
答案: 【  syndicated services】

14、判断题：
‍Data and information are the same thing.‌
选项：
A: 正确
B: 错误
答案: 【