大学MOOC 管理专业外语 - 2020学年春（佟璐）(华北理工大学)1455248162 最新慕课完整章节测试答案
NCST Week 3Production, Product and Marketing
文章目录
- NCST Week 3Production, Product and Marketing
- Week 1Business Environment and Entrepreneurship
- Week 2Discovering Business Opportunities and Establishment of a Business
- Week 3Organizational Structure & Recruiting and Training Employees
- Week 4Employee Motivation and Corporate Culture
- Week 6Financial Management and Financing
- Week 7Corporate Social Responsibility and Going to the International Market
- Week 8E-Business
NCST--WEEK3 测试题
1、判断题：
In economics production just means the manufacturing of physical goods with exchange value.It doesn't include the provision of services.
选项：
A: 正确
B: 错误
答案: 【 错误】
2、判断题：
The basic factors of production in an economy include labor, capital, and natural resources.
选项：
A: 正确
B: 错误
答案: 【 正确】
3、判断题：
Products generally fall into two categories: consumer products and industrial products.
选项：
A: 正确
B: 错误
答案: 【 正确】
4、判断题：
The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.
选项：
A: 正确
B: 错误
答案: 【 错误】
5、判断题：
A product life cycle refers to the time period of producing a product from beginning to end.
选项：
A: 正确
B: 错误
答案: 【 错误】
6、判断题：
Marketing involves selling products and services, but that doesn’t mean marketing is limited to sales activities.
选项：
A: 正确
B: 错误
答案: 【 正确】
7、判断题：
An organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.
选项：
A: 正确
B: 错误
答案: 【 正确】
8、判断题：
The marketing mix is the set of ideas that the firms have in doing its marketing.
选项：
A: 正确
B: 错误
答案: 【 错误】
9、判断题：
The function of marketing is only about selling and buying of products or services.
选项：
A: 正确
B: 错误
答案: 【 错误】
10、判断题：
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers.
选项：
A: 正确
B: 错误
答案: 【 正确】
Week 1Business Environment and Entrepreneurship
第1周测试题
1、判断题：
Business environment may be defined as a set of conditions – social, legal, economical, political or institutional that is absolutely controllable in nature and affects the functioning of organization.
选项：
A: 正确
B: 错误
答案: 【 错误】
2、判断题：
An organization’s internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture.
选项：
A: 正确
B: 错误
答案: 【 正确】
3、判断题：
External factors can also affect a company’s business environment and the business has more control over these factors.
选项：
A: 正确
B: 错误
答案: 【 错误】
4、判断题：
The elements that make up the internal environment include organizational mission statement, company policy, formal structure, organizational culture, organizational climates, resources, managerial philosophies, and managerial leadership styles.
选项：
A: 正确
B: 错误
答案: 【 正确】
5、判断题：
The process by which organizations monitor their environments and identify the opportunities and threats affecting their business is known as environmental watching.
选项：
A: 正确
B: 错误
答案: 【 错误】
6、判断题：
The only form of entrepreneurship is starting new businesses.
选项：
A: 正确
B: 错误
答案: 【 错误】
7、判断题：
Successful entrepreneurship depends on many factors. Of primary importance is money.
选项：
A: 正确
B: 错误
答案: 【 错误】
8、判断题：
Even today, there is no widely accepted definition of entrepreneur and entrepreneurship.
选项：
A: 正确
B: 错误
答案: 【 正确】
9、判断题：
In general, entrepreneurs should search for ways to delegate some of their leadership tasks rather than their management tasks.
选项：
A: 正确
B: 错误
答案: 【 错误】
10、判断题：
Management of an entrepreneurial organization requires policies that encourage innovation and rewards those who innovate.
选项：
A: 正确
B: 错误
答案: 【 正确】