大学MOOC 商务英语(黄冈师范学院)1450292187 最新慕课完整章节测试答案
1.Production,ProductandMarketing
文章目录
- 1.Production,ProductandMarketing
- 2.OrganizationalStructure&RecruitingandTrainingEmployees
- 3.EmployeeMotivationandCorporateCulture
- 4.FinancialManagementandFinancing
- 5.DiscoveringBusinessOpportunitiesandEstablishmentofaBusiness
- 6.CorporateSocialResponsibilityandGoingtotheInternationalMarket
- 7.BusinessEnvironmentandEntrepreneurship
- 8.E-Business
1测试题
1、判断题：
In economics production just means the manufacturing of physical goods with exchange value.It doesn't include the provision of services.
选项：
A: 正确
B: 错误
答案: 【 错误】
2、判断题：
The basic factors of production in an economy include labor, capital, and natural resources.
选项：
A: 正确
B: 错误
答案: 【 正确】
3、判断题：
Products generally fall into two categories: consumer products and industrial products.
选项：
A: 正确
B: 错误
答案: 【 正确】
4、判断题：
The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.
选项：
A: 正确
B: 错误
答案: 【 错误】
5、判断题：
A product life cycle refers to the time period of producing a product from beginning to end.
选项：
A: 正确
B: 错误
答案: 【 错误】
6、判断题：
Marketing involves selling products and services, but that doesn’t mean marketing is limited to sales activities.
选项：
A: 正确
B: 错误
答案: 【 正确】
7、判断题：
An organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.
选项：
A: 正确
B: 错误
答案: 【 正确】
8、判断题：
The marketing mix is the set of ideas that the firms have in doing its marketing.
选项：
A: 正确
B: 错误
答案: 【 错误】
9、判断题：
The function of marketing is only about selling and buying of products or services.
选项：
A: 正确
B: 错误
答案: 【 错误】
10、判断题：
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers.
选项：
A: 正确
B: 错误
答案: 【 正确】
2.OrganizationalStructure&RecruitingandTrainingEmployees
2测试题
1、判断题：
Organizational structures should be shaped and implemented for the primary purpose of making more money for the company.
选项：
A: 正确
B: 错误
答案: 【 错误】
2、判断题：
Employees within a functional department of an organization tend to perform a specialized set of tasks, for instance, the engineering department would be staffed only with engineers.
选项：
A: 正确
B: 错误
答案: 【 正确】
3、判断题：
The virtual structure is a special form of boundaryless organization . A virtual organization does not physically exist, but enabled by software to exist.
选项：
A: 正确
B: 错误
答案: 【 正确】
4、判断题：
There is one structure, set of systems, or method of staffing that is appropriate for all organizations.
选项：
A: 正确
B: 错误
答案: 【 错误】
5、判断题：
The formal organization is the network of social interactions among its employees.The informal organizations can be seen and represented in chart form.
选项：
A: 正确
B: 错误
答案: 【 错误】
6、判断题：
There are two broad categorizations of recruitment: internal recruitment and external recruitment.
选项：
A: 正确
B: 错误
答案: 【 正确】
7、判断题：
Recruitment at schools and universities is most appropriate when the vacant positions are high level like senior management positions.
选项：
A: 正确
B: 错误
答案: 【 错误】
8、判断题：
Employment agencies or executive recruiters are sometimes simply known as “head hunters” and their main job includes searching for the right candidate to fill a vacant position existing in a firm.
选项：
A: 正确
B: 错误
答案: 【 正确】
9、判断题：
Training should be limited to new employees only.
选项：
A: 正确
B: 错误
答案: 【 错误】
10、判断题：
There are two primary training approaches which organizations may adopt in respect to new employee: on-the-job training and off-the-job training.
选项：
A: 正确
B: 错误
答案: 【 正确】