大学MOOC 商务英语-案例篇(吉林大学珠海学院)1454817161 最新慕课完整章节测试答案

Unit1Quiz

1、单选题：
​On the accomplishment of CSC assignment, employees hone their cultural and __________ literacy.‌​‌
选项：
A: educational
B: technological
C: legal
D: marketplace
答案: 【 marketplace】

2、单选题：
‏The CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures.​‏​
选项：
A: managerial confidence
B: market competence
C: global perspective
D: partnership
答案: 【 global perspective】

3、单选题：
‎CSC represents not only cutting-edge career training, but also a major advance in the practice of ___________.‌‎‌
选项：
A: economic development
B: corporate social responsibility
C: cost savings
D: supply chain management
答案: 【 corporate social responsibility】

4、单选题：
‍Corporate social responsibility is no longer viewed as __________________, but an investment that brings financial returns.‎
选项：
A: legal compliance
B: regulatory cost
C: operation for a reputation
D: business priority
答案: 【 regulatory cost】

5、单选题：
‏The alignment of charitable giving with business strategy, company skills and market needs is called ____________.‌
选项：
A: shareholder responsibility
B: CSR value curve
C: strategic philanthropy
D: performance assessment
答案: 【 strategic philanthropy】

6、单选题：
‏One example of companies building a growth platform through the practice of CSR is ______________.‍‏‍
选项：
A: disaster recovery
B: donating money
C: developing product/service innovations that generate revenue
D: helping prevent violence in underserved areas
答案: 【 developing product/service innovations that generate revenue】

7、单选题：
‎Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment.‏
选项：
A: quality control
B: growth strategy
C: entrepreneurial work  
D: professional work
答案: 【 professional work】

8、单选题：
​The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful.‌​‌
选项：
A: return
B: portfolio
C: collection
D: classification
答案: 【 portfolio】

9、单选题：
‎__________ is the process of designing, launching and running a new business, which is often initially a small business.​‎​
选项：
A: Entrepreneurship
B: Starting-up
C: Entrepreneur spirit
D: Business renovation
答案: 【 Entrepreneurship】

10、单选题：
‎Trust is the foundation of the BBC ________; we are independent, impartial and honest.​‎​
选项：
A: business value
B: corporate values
C: business ethics
D: corporate ethic
答案: 【 corporate values】

11、单选题：
‎Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________.‌
选项：
A: 行动密码
B: 行为准则
C: 行动管理
D: 管理规范
答案: 【 行为准则 】

12、判断题：
‌Participants in IBM's CSC assignment are small teams of excellent employees to help communities worldwide address challenges.​
选项：
A: 正确
B: 错误
答案: 【 正确】

13、判断题：
‌CSC assignment's initial aim was to develop the skills and experience to succeed as new global leaders.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

14、判断题：
‌The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors' business and societal plans.‎
选项：
A: 正确
B: 错误
答案: 【 错误】

15、判断题：
‌Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.‌‌‌
选项：
A: 正确
B: 错误
答案: 【 错误】

Unit2Quiz

1、单选题：
‌If you're looking to boost customer satisfaction, one of the most promising places to start is____________.‌‌‌
选项：
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: 【 customer service】

2、单选题：
‎It is believed that increased satisfaction has a (an)  ____impact on consumer spending, cash flow, and business performance.‏
选项：
A: positive
B: negative
C: unknown
D: neutral
答案: 【 positive 】

3、单选题：
‍A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.​‍​
选项：
A: stake risks
B: stock options
C: stock prices
D: share dividends
答案: 【 stock prices】

4、单选题：
‏Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.‌‏‌
选项：
A: larger effect
B: no effect
C: less effect
D: equal effect
答案: 【 larger effect】

5、单选题：
‍Customer service calls involve direct interaction between ______.‏
选项：
A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案: 【 companies and their customers】

6、判断题：
‌Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers. ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

7、判断题：
‏The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.  ​
选项：
A: 正确
B: 错误
答案: 【 错误】

8、判断题：
‏Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste. ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
‎“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.  ‎
选项：
A: 正确
B: 错误
答案: 【 正确】

10、判断题：
‎The retail price of Haagen-Dazs is quite high when compared with other premium ice cream. ‏
选项：
A: 正确
B: 错误
答案: 【 正确】

listeningpractice

1、单选题：
Jim hadn’t realized that Guanxi was‎‎
选项：
A:  so vital in business.
B:  so common in Chinese culture.
C:  such a complicated principle.
D:  not important in business.
答案: 【  so vital in business.】

2、单选题：
He defines Guanxi as‌
选项：
A:  building a support network of collaborators in business.
B:  the exchange of presents between collaborators.
C:  the experience you gain from doing business over a long time.
D:  not necessary at all in doing business.
答案: 【  building a support network of collaborators in business.】

3、单选题：
  A lot of foreign companies‏‍‏
选项：
A:  use Chinese interpreters.
B: fail because they don’t understand Guanxi.
C:  try to form partnerships with Chinese business people.
D:  succeed in doing business with Chinese  people.
答案: 【  try to form partnerships with Chinese business people.】

4、单选题：
The Chinese government’s policy on bribery is‎‎
选项：
A:  quite relaxed.
B:  much stricter than it used to be.
C:  to ignore it.
D:  not mentioned by the speaker.
答案: 【  much stricter than it used to be.】

5、单选题：
 You should show an interest in‎‎
选项：
A:  the most important person in the group.
B:  Chinese food.
C:  Chinese culture and society.
D:  Chinese cuisine.
答案: 【  Chinese culture and society.】

6、单选题：
 When you receive a business card you should‍‍
选项：
A:  read it properly before putting it away.
B:  not put it in your pocket.
C:  give yours at the same time.
D:  put it into your pocket immediately.
答案: 【  read it properly before putting it away.】

7、单选题：
  One reason it takes to get an agreement is‌‌
选项：
A:  the Chinese don’t like to commit themselves.
B:  there are often many levels of management to go through.
C:  they will want to solve all the small problems first.
D:  they can keep it in a written form.
答案: 【  there are often many levels of management to go through.】

8、单选题：
The most important thing is‎‎
选项：
A:  to be patient.
B:  to understand the tax laws.
C:  to learn some Chinese.
D:  to make more Chinese friends.
答案: 【  to be patient.】

9、判断题：
‌The Chinese people don't like saying "no" directly.‏
选项：
A: 正确
B: 错误
答案: 【 正确】

10、判断题：
‌According to the speakerthe Chinese people use facial expressions and gestures more freely than westerners do.​
选项：
A: 正确
B: 错误
答案: 【 错误】

ReadingComprehension

1、单选题：
‎What does Microsoft want to do?‎‎‎
选项：
A: To reduce Google’s dominance of the search engine  business.  
B:  To take over Google and News Corp.
C:  To advertise Microsoft’s products on Google’s web pages.
D: To improve Google’s dominance of the search engine  business. 
答案: 【 To reduce Google’s dominance of the search engine  business.  】

2、单选题：
‎​What does Microsoft do to gain advantage over Google?‎‎
选项：
A: To pay media companies for exclusive content.   
B:  To pay media companies for more advertising exposure.
C:  To buy shares of media companies.
D: To buy shares of Google.
答案: 【 To pay media companies for exclusive content.   】

3、单选题：
‎ What does Rupert Murdoch of News Corp want to do?‏‎‏
选项：
A:  To stop Google from advertising his newspapers.
B: To make Google pay for displaying links to his  newspapers' stories. 
C:  To make users pay to access his newspapers’ web pages.
D: To stop Google pay for displaying links to his  newspapers' stories
答案: 【 To make Google pay for displaying links to his  newspapers' stories. 】

4、单选题：
‏Why did Google pay News Corp $900m?‍
选项：
A: Google bought MySpace from News Corp.
B: Google paid to place advertisements on MySpace.  
C: Google paid for links to The Wall Street Journal’s web  pages.
D: Google paid to place advertisements on The Wall Street Journal.  
答案: 【 Google paid to place advertisements on MySpace.  】

5、单选题：
‎A pundit is someone who ...‏
选项：
A: makes predictions about the future.
B: knows a lot about a particular subject. 
C: invests money in start-up businesses.
D: make huge profit in the business.
答案: 【 knows a lot about a particular subject. 】

6、单选题：
‏ If discussions come to naught, they ...‏‏‏
选项：
A: end in total agreement.
B: end without agreement.
C: end violently.
D: postpone for a long time.
答案: 【 end without agreement.】

7、单选题：
​A ploy is ...‏​‏
选项：
A: an attempt to succeed through trickery.
B:  a routine technique of negotiation.
C: an unsatisfactory result.
D: a certain game.
答案: 【 an attempt to succeed through trickery.】

8、单选题：
‏If a piece of news causes a stir, it ...‎‏‎
选项：
A: surprises no one.
B:  is quickly forgotten.
C: makes people worried.
D: is likely to be ignored by the public.
答案: 【 makes people worried.】

9、单选题：
‌Traffic on MySpace has not met the targets specified because ...​
选项：
A: MySpace has become congested by too many users.
B: fewer users are logging in to MySpace.   
C: MySpace has too many advertisements.
D: MySpace has no advertisements.
答案: 【 fewer users are logging in to MySpace.   】

10、单选题：
​If you get the lion’s share of a business market, you ...‎
选项：
A: attack it vigorously.
B: almost kill the business market.
C: gain a large sector of the business market.
D: gain a small sector of the business market.
答案: 【 gain a large sector of the business market.】

11、单选题：
​If you make a dent in another company’s business, you ...​
选项：
A: do not do much damage to the other business.  
B: take part of the market share of the other business.  
C: change the market so that you can earn more.
D: compete with other business.
答案: 【 take part of the market share of the other business.  】

12、单选题：
‍ If you are onto something, you ...​‍​
选项：
A: have found an opportunity to become successful.
B: have discovered some secrets.   
C: have information that will help you to make an important  or interesting discovery.
D: are going to do something.
答案: 【 have information that will help you to make an important  or interesting discovery.】

13、判断题：
‎Google will not easily give in to News Corp because without it visitors to News Corp’s news websites will decline.‍‎‍
选项：
A: 正确
B: 错误
答案: 【 正确】

14、判断题：
​Microsoft and Yahoo! are on the same side in the war against Google.‍​‍
选项：
A: 正确
B: 错误
答案: 【 正确】

15、判断题：
​So far Microsoft’s Bing hasn’t gained any competitive advantage over Google.‎​‎
选项：
A: 正确
B: 错误
答案: 【 错误】

16、判断题：
‏Media firms are happy with the competition between Microsoft and Google.‏‏‏
选项：
A: 正确
B: 错误
答案: 【 正确】

17、判断题：
​What looks like good news for media firms is also beneficial for champions of an open internet. ‌
选项：
A: 正确
B: 错误
答案: 【&nbsp