大学MOOC 市场营销学(山西大学商务学院)1450337247 最新慕课完整章节测试答案
Chapter 1 Marketing Basics
Quiz 1
1、单选题：
Advertising and selling are only the tip of the marketing _____.
选项：
A: hamburger
B: ice cream
C: iceberg
D: sandwich
答案: 【 iceberg】
2、单选题：
The goal of marketing is to create value for customers in order to __________ value (in monetary terms) from customers in return.
选项：
A: keep
B: capture
C: take
D: move
答案: 【 capture】
3、单选题：
In a narrower business context, marketing involves building profitable, ________ exchange relationships with customers.
选项：
A: value-taken
B: value-token
C: value-laden
D: value-chosen
答案: 【 value-laden】
4、单选题：
Business will ultimately _______ the rewards of value from consumers in the forms of sales, profits and long-term customer equity.
选项：
A: treat
B: see
C: deliver
D: reap
答案: 【 reap】
5、单选题：
Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to captu