大学MOOC 出口行销学(河北经贸大学)1206687815 最新慕课完整章节测试答案

Quiz 1

1、单选题：
 company adopting new "gee whiz" technology:‍‍
选项：
A: A) always greatly benefits consumers.
B: B) increases its credibility with older consumers.
C: C) is guaranteed to gain more customers.
D: D) may lose sight of its customers and their needs.
E: E) is innovative in its marketing practices.
答案: 【 E) is innovative in its marketing practices.】

2、单选题：
Which of the following is NOT likely to be found in a company with a marketing orientation? The company:​ ​‎​
选项：
A: A) sells whatever it can make.  
B: B) designs its packaging as a selling tool.  
C: C) uses marketing research to see if it is satisfying its customers.  
D: D) sees delivery as a service.  
E: E) focuses on locating new opportunities.
答案: 【 A) sells whatever it can make.  】

3、单选题：
Both production and marketing contribute to providing:‎ ‎
选项：
A:  A) possession utility.  
B: B) place utility. 
C:  C) form and task utility. 
D:  D) time and place utility. 
E:  E) none of the above.
答案: 【  C) form and task utility. 】

4、单选题：
The marketing concept says that a business firm should:‏ ‏
选项：
A:  A) produce those products that it can make at lowest cost.  
B: B) place heavy emphasis on developing new products.  
C: C) place heavy emphasis on advertising and selling. 
D:  D) aim all its efforts at satisfying its customers—at a profit. 
E: E) aim all its efforts at meeting society's needs—regardless of profitability
答案: 【  D) aim all its efforts at satisfying its customers—at a profit. 】

5、单选题：
Non-profit organizations:‏  ‏​‏
选项：
A: A) may provide services to people paid for by others.  
B: B) have the same measures of success as a for-profit business.  
C: C) do not have a profit objective, so the marketing concept does not apply. 
D:  D) are fundamentally different from business firms; so they should adopt a production orientation rather than a marketing orientation.  
E: E) do not face competition.
答案: 【 A) may provide services to people paid for by others.  】

6、判断题：
Marketing creates task utility, but not time or place utility‎‎‎
选项：
A: 正确
B: 错误
答案: 【 错误】

7、判断题：
Macro-marketing emphasizes how the whole marketing system works.‌‏‌
选项：
A: 正确
B: 错误
答案: 【 正确】

8、判断题：
Changes in the demographic, social, political, economic, and technological environments have altered people's preferences for how they want their needs to be satisfied.‍‏‍
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
Adopting the marketing concept requires that a company eliminate all functional departments.‎‍‎
选项：
A: 正确
B: 错误
答案: 【 错误】

10、判断题：
‏Farmers going to the local village market to sell their crops were in the simple trade era.‎‏‎
选项：
A: 正确
B: 错误
答案: 【 正确】

Quiz 2

1、单选题：
One way of helping to build a long-term relationship with existing customers is:‌  ‌‏‌
选项：
A: A) introducing new products for new target markets. 
B:  B) having everyone in an organization work together to provide customer value before and after each purchase.  
C: C) slashing prices. 
D:  D) aggressively attacking competitors with negative publicity. 
E:  E) by introducing a policy that "all sales are final" to reduce costs.
答案: 【  B) having everyone in an organization work together to provide customer value before and after each purchase.  】

2、单选题：
Customer  value:‍ ‍
选项：
A:  A) will be the same for all consumers.  
B: B) is easy to calculate in a numerical formula.  
C: C) is thoug