大学MOOC 大学英语拓展模块b(河北工业大学)1450179181 最新慕课完整章节测试答案

Quiz, Unit Nine

1、单选题：
‌Viacom Outdoor is an advertising company that specialises in placing adverts on __________ such as buses.‏
选项：
A: billboards
B: public transport
C: television
D: direct mail
答案: 【 public transport】

2、单选题：
‍Some perfume companies provide _________ so that customers can try the perfume on their skin before they buy.‌
选项：
A: leaflets 
B: commercials
C: coupon
D: free samples
答案: 【 free samples】

3、单选题：
‎Advertising companies spend a lot of money on creating clever ______ that are short and memorable such as the message for the credit card, Access: “Your flexible friend”.‏
选项：
A: slogans
B: directories 
C: mailshots
D: leaflet
答案: 【 slogans】

4、单选题：
‌Celebrity ____________ is a technique that is very popular in advertising at the moment.‏
选项：
A: exhibition
B: endorsement
C: research
D: interview
答案: 【 endorsement】

5、单选题：
‏If news about a product comes to you by ______, someone tells you about it rather than you seeing an advert.‌
选项：
A: slogan
B: word of mouth
C: press
D: Internet
答案: 【 word of mouth】

6、填空题：
​An advertising ___________ is the phrase used in TV or print advertisements. For example: Nike - Just do it . This is sometimes also called a tagline.‍
答案: 【 slogan】

7、填空题：
‎An advertising ___________ is a company which designs and produces advertisements for the producer. E.g. Saatchi Saatchi.‍
答案: 【 agency】

8、填空题：
‍An advertising ___________ is the amount of money that a company is willing/ able to spend on advertising its product.‎
答案: 【 budget】

9、填空题：
‍An advertising ___________ means all the advertising activities (eg. TV ad, special offer, radio ad) which are used together to sell a product.‏
答案: 【 campaign】

10、填空题：
‍All advertisements in NZ have to conform to advertising _________. This means that they must follow rules about content, words and claims.‏
答案: 【 standards】

Quiz, Unit One

1、单选题：
‎A _________ is a person who runs a one-man business and takes all the profits and all the risks.‎
选项：
A: sole trader  
B: partner 
C: investor 
D: shareholder
答案: 【 sole trader  】

2、单选题：
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