大学MOOC 战略管理(河南农业大学)1001993009 最新慕课完整章节测试答案

第一单元测验

1、单选题：
‏The prescriptive, deliberate or planned approach views strategic management as a ____________‌‏‌
选项：
A: highly systematized process
B:  deterministic process
C: highly systematized and deterministic process
D: consistent pattern of behaviour
答案: 【 highly systematized and deterministic process】

2、单选题：
​ What are the three stages of the strategic management process?____________‏​‏
选项：
A: Conflict, resolution and implementation
B: Formulation, implementation and evaluation
C: Formulation, execution and reward
D: Formulation, implementation and resolution
答案: 【 Formulation, implementation and evaluation】

3、单选题：
‎Military strategy is based on an assumption of __________, whereas business strategy is based on an assumption of __________.‍‎‍
选项：
A: conflict; cooperation
B: cooperation; conflict
C: conflict; competition
D: competition; conflict
答案: 【 conflict; competition】

4、判断题：
‏Strategy evaluation and control process is necessary because internal and external factors are constantly changing.‌
选项：
A: 正确
B: 错误
答案: 【 正确】

5、判断题：
‍Resource/Competence Based Approach argues that competitive advantage arises from an organization’s external environment rather than from internally  developed  core competence .‍‍‍‍‍
选项：
A: 正确
B: 错误
答案: 【 错误】

第二单元测验

1、单选题：
‍The purpose of the mission statement is to communicate to _________.​
选项：
A: all shareholders
B: all stakeholders
C: employees
D: managers
答案: 【 all stakeholders】

2、单选题：
‍It is the _________who determines what a business is.‎
选项：
A: president
B: stakeholder
C: CEO
D: customer
答案: 【 customer】

3、单选题：
​What the customer buys and considers value is always________.‏​‏​‏
选项：
A: price
B: utility
C: technology
D: function
答案: 【 utility】

4、判断题：
‌‍‌Clear vision & mission are needed before alternative strategies can be formulated and implemented.‍‌‍
选项：
A: 正确
B: 错误
答案: 【 正确】

5、判断题：
‌Participation from diverse managers is not important in developing a firm's vision and  mission.​‌​
选项：
A: 正确
B: 错误
答案: 【 错误】

第三单元测验

1、单选题：
‌Financial crisis that reverberated around the world is belong to: