大学MOOC 商务英语(桂林理工大学南宁分校)1452756188 最新慕课完整章节测试答案

Unit 1 单元测验

1、单选题：
The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of     ​    __________ . ​​​
选项：
A: brand stretching   
B: brand loyalty   
C: brand awareness  
D: brand equity
答案: 【 brand stretching   】

2、单选题：
Consumers who always buy Levi’s when they need a new pair of jeans are showing ‌    __________ .‌
选项：
A: brand stretching   
B: brand loyalty  
C:  brand awareness  
D:  brand equity
答案: 【 brand loyalty  】

3、单选题：
 The use of BMW cars and Nokia phones in James Bond films are examples of ​    ___________ . ​​​
选项：
A: product endorsement 
B:  product placement  
C:     product cycle   
D:    product range
答案: 【  product placement  】

4、单选题：
Cheap but good Chinese products have brought ___________ to Americans by giving them  ‍     more choices and reducing the country’s inflation rate. ‍‏‍
选项：
A: intangible benefits  
B:      tangible benefits  
C:    outsource   
D:     disadvantage
答案: 【      tangible benefits  】

5、单选题：
Not enough people recognize our logo; we need to spend a lot more on raising___________ .‍
选项：
A: brand stretching  
B:     brand loyalty   
C:     brand awareness   
D:   brand equity
答案: 【     brand awareness   】

6、单选题：
David Beckham advertising Vodafone is an example of ___________ . ‏‏
选项：
A:  product endorsement  
B:       product placement  
C:      product cycle   
D:    product range
答案: 【  product endorsement  】

7、单选题：
    ___________ refers to the value, both tangible and intangible, that a brand adds to a ‌    product/service.‌
选项：
A:  Brand loyalty   
B: Brand awareness   
C:  Brand equity   
D:  Brand name
答案: 【  Brand equity   】

8、单选题：
 __________ refer to the statistical data of a population, especially those showing average  ‎    age, income, education, etc.‎  ‎
选项：
A: Focus group   
B:     Customers         
C:    Stockers          
D:   Demographics
答案: 【   Demographics】

9、单选题：
The Toblerone ________ contains the image of a bear hidden in the Matterhorn mountain, ‌    which is where Toblerone originally came from.‌  ‌
选项：
A: logo       
B:  brand              
C:   name               
D: slogan
答案: 【 logo       】

10、单选题：
For example, if a company has 1.5 million shares outstanding at a share price of $25, its ‎     ___________ is $37.5 million.‎‎‎
选项：
A: market cap     
B:   profit                 
C:   maximum value        
D:  capital
答案: 【 market cap     】

11、判断题：
In order to take helpful notes during class, it is important to understand your instructors' style of lecturing.‌‎‌
选项：
A: 正确
B: 错误
答案: 【 正确】

12、判断题：
‏      Note-taking should take place during class.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

13、判断题：
‍      If textbook assignments are boring, the student does not have to complete them.​
选项：
A: 正确
B: 错误
答案: 【 错误】

14、判断题：
It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.‌‏‌
选项：
A: 正确
B: 错误
答案: 【 错误】

15、判断题：
Before a class begins, it is important to review notes from reading assignments and previous  ‌   lectures.‌‌‌
选项：
A: 正确
B: 错误
答案: 【 正确】

16、填空题：
‌Directions: Complete the response to Jack's questions below.​ ​Why don't we    In my opinion   How about     I'm afraid   I see   I think ​ ​‌ ​Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views ​on this.​Mary: ____________ (1), this is the only way to solve our current problems.​
答案: 【 In my opinion】

17、填空题：
Directions: Complete the response to Jack's questions below.​ ​Why don't we    In my opinion   How about     I'm afraid   I see   I think​ ​John: ____________ (2) focus on our brand image first? That's the key issue!​‎​‎​
答案: 【 Why don't we】

18、填空题：
​Directions: Complete the response to Jack's questions below.‏ ‏Why don't we    In my opinion   How about     I'm afraid   I see   I think ‏ ‏Andy: ____________ (3) I can't agree. What we need is a wider product range.‏​‏
答案: 【 I'm afraid】

19、填空题：
‎Directions: Complete the response to Jack's questions below.‎ ‎Why don't we    In my opinion   How about     I'm afraid   I see   I think ‎ ‎Clara: ____________ (4) dong both? We can stretch our brand and improve our image at the same  time.‎‎‎
答案: 【 How about】

20、填空题：
‍Directions: Complete the response to Jack's questions below.‌ ‌Why don't we    In my opinion   How about     I'm afraid   I see   I think ‌ ‌      Victor: ____________ (5) what you mean, but we've got to start somewhere, and a new image is more important at this stage.‌‍‌
答案: 【 I see】

随堂测验

1、单选题：
1.     Which of the following SWOT elements are internal factors for a business?​
选项：
A:  Strengths and Weaknesses 
B: Opportunities and Threats 

C: Strengths and Opportunities 

D: Weaknesses and Threats 

答案: 【  Strengths and Weaknesses 】

2、单选题：
2. Which of the following is false regarding why a SWOT Analysis is used?‌
选项：
A:  To build on the strengths of a business 

B: To minimize the weaknesses of a business 

C: To reduce opportunities available to a business 
D:                    To counteract threats to a business 
答案: 【 To reduce opportunities available to a business 】

3、单选题：
3. Which of the following could be a strength?​
选项：
A: Weather           
B: New international market
C: A price that is too high

D:       The location of a business
答案: 【       The location of a business】

4、单选题：
4. Which of the following could be