大学MOOC 商务英语阅读I(常州工学院)1450789218 最新慕课完整章节测试答案
Unit 1 Introduction
文章目录
Unit 1 Introduction单元测验
1、单选题：
There are too many examples in aviation and other _______________ of what has happened to companies that have tried to do that.
选项：
A: A sections
B: B sectors
C: C segments
D: D components
答案: 【 B sectors】
2、单选题：
It would not _______________ earlier mistakes such as attempting to enter the train or boat-building business.
选项：
A: A repeat
B: B make
C: C recognize
D: D produce
答案: 【 A repeat 】
3、单选题：
He is impressed, he says, by the way in which oil companies have ______________ from losing national images.
选项：
A: A obtained
B: B got
C: C reached
D: D benefited
答案: 【 D benefited】
4、单选题：
Royal Dutch/Shell is another group which manages to _______________ itself as a local company in which it operates.
选项：
A: A display
B: B exhibit
C: C show
D: D present
答案: 【 D present】
5、单选题：
When the Japanese tyre group Bridgestone entered theUSmarket, it made an ________________, buying the local production base of Firestone.
选项：
A: A sale
B: B purchase
C: C acquisition
D: D overpayment
答案: 【 C acquisition】
6、单选题：
If a company wishes to enter the Chinese market, it usually looks for a local ________________ who will cooperate in setting up a joint venture.
选项：
A: A man
B: B talent
C: C manager
D: D partner
答案: 【 D partner】
7、单选题：
If you’re ____________ don’t go to Oslo – it’s Europe’s most expensive city.
选项：
A: A hard
B: B hardy
C: C hard up
D: D hard down
答案: 【 C hard up】
8、单选题：
A survey has ________________ with some interesting information about the cost of living in our major cities.
选项：
A: A come up
B: B show up
C: C put up
D: D live up
答案: 【 A come up】
9、单选题：
Meals at restaurants cost a _________________ and drinks are very pricey.
选项：
A: A expense
B: B price
C: C fortune
D: D fate
答案: 【 C fortune】
10、单选题：
Being kept waiting, being connected to voice mail or being passed on to someone else are all common ________________.
选项：
A: A flashes
B: B fires
C: C firecrackers
D: D flashpoints
答案: 【 D flashpoints】
11、单选题：
Reasons for this are ____________________, according to Reed.
选项：
A: A three pieces
B: B threefold
C: C three
D: D triple
答案: 【 B threefold】
12、单选题：
Increasing numbers of transactions take place entirely by phone, from _________ insurance to paying bills.
选项：
A: A doing
B: B selling
C: C buying
D: D arranging
答案: 【 D arranging】
13、单选题：
As companies move towards ‘remote working’, the need for the right tone of voice ________________ to every level of the organization.
选项：
A: A extends
B: B stretches
C: C expands
D: D attaches
答案: 【 A extends】
14、单选题：
However, globalization has brought problems in the company’s overseas plants, and this is having a bad _______________ on its share prices.
选项：
A: A effect
B: B influence
C: C affect
D: D consequence
答案: 【 A effect】
15、单选题：
A journalist from the Eastern Economist Review suggested recently that the company could become the ________________ of a takeover if it didn’t sort out its problems soon.
选项：
A: A aim
B: B target
C: C objective
D: D purpose
答案: 【 B target】
16、单选题：
Although this helps to lower costs, the materials are often of poor quality. This has resulted in ________________ orders.
选项：
A: A placed
B: B placing
C: C cancelled
D: D canceling
答案: 【 C cancelled 】
17、单选题：
Recently, a German distributor refused a of 50,000 blouses.
选项：
A: A deal
B: B transaction
C: C cargo
D: D consignment
答案: 【 D consignment】
18、单选题：
When customers want last-minute changes to clothing, the plants cannot meet customers’ tight _______________.
选项：
A: A times
B: B periods
C: C dates
D: D deadlines
答案: 【 D deadlines】
19、单选题：
Its latest ________________ were described by a famous fashion expert as ‘boring, behind the times and with no appeal to a fashion-conscious buyer’.
选项：
A: A series
B: B collections
C: C sequences
D: D present
答案: 【 B collections】
20、单选题：
Factory workers complain about their wages. They are often expected to work ________________ without extra pay.
选项：
A: A over
B: B time
C: C overtime
D: D timely
答案: 【 C overtime】
Unit 2 Business Culture
Unit 2 Business Culture单元测验
1、单选题：
A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.
选项：
A: A differ
B: B compete
C: C differentiate
D: D compare
答案: 【 C differentiate】
2、单选题：
Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.
选项：
A: A energy
B: B synergy
C: C coordination
D: D collaboration
答案: 【 B synergy】
3、单选题：
The better-known the brand name, the more people want to _______ it _______.
选项：
A: A copy…off
B: B send…off
C: C break…off
D: D rip…off
答案: 【 D rip…off】
4、单选题：
In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.
选项：
A: A approach
B: B method
C: C way
D: D mode
答案: 【 A approach 】
5、单选题：
But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.
选项：
A: A image
B: B awareness
C: C management
D: D loyalty
答案: 【 B awareness】
6、单选题：
I’m worried about the sales of the range of fragrances we ________________ two years ago.
选项：
A: A sold
B: B mounted
C: C impounded
D: D launched
答案: 【 D launched】
7、单选题：
The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.
选项：
A: A declare
B: B claim
C: C announce
D: D specify
答案: 【 B claim】
8、单选题：
A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.
选项：
A: A home
B: B police
C: C school
D: D court
答案: 【 D court】
9、单选题：
Customers have become less loyal to brands and are more willing to ____________ to lower-priced coffee products.
选项：
A: A trade in
B: B trade for
C: C trade up
D: D trade down
答案: 【 D trade down】
10、单选题：
It is ________________ as an exclusive ground coffee for gourmets.
选项：
A: A produced
B: B made
C: C promoted
D: D sold
答案: 【 C promoted】
11、单选题：
Thank you for the _____________ order of February 2 for 28,800 raincoats.
选项：
A: A captioned
B: B captioning
C: C to caption
D: D caption
答案: 【 A captioned 】
12、单选题：
Your order will be ready for shipment by February 28 and be packed _________ seaworthy containers.
选项：
A: A by
B: B through
C: C in
D: D within
答案: 【 C in】
13、单选题：
Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton,
选项：
A: A in
B: B at
C: C by
D: D to
答案: 【 D to】
14、单选题：
Each carton is ____________ with a polythene sheet and secured by overall strapping.
选项：
A: A lining
B: B line
C: C lined
D: D to line
答案: 【 C lined】
15、单选题：
In addition, the packing is light ________ weight and therefore easy to handle.
选项：
A: A to
B: B in
C: C at
D: D for
答案: 【 B in】
16、单选题：
Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.
选项：