大学MOOC 商务英语（六）(广西外国语学院)1450437209 最新慕课完整章节测试答案
Unit 4 Advertising
Unit 4 Advertising
1、填空题：
Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 1. The purpose of advertising is to ___________ or sell something, usually a business’ product or service.
答案: 【 promote】
2、填空题：
Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 2. Using a movie star to advertise a certain kind of product is called celebrity ___________.
答案: 【 endorsement】
3、填空题：
Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 3. A good advertisement should first of all connect with its ___________ audience.
答案: 【 target】
4、填空题：
Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 4. Advertising slogans are short, often ___________ phrases used in advertising campaigns.
答案: 【 memorable】
5、填空题：
Directions: Read the following sentences and fill in the missing words or phrases TV commercial medium reassure promote memorabletarget Public service ad endorsement Product placement quick 5. How do you express “公益广告”in English?
答案: 【 Public service ad】
Unit 4 单元测验
1、单选题：
1. His speech last night was _____________ and full of energy.
选项：
A: environmentally-friendly
B: emotionally-charged
C: brightly-coloured
D: elegantly-behaved
答案: 【 emotionally-charged】
2、单选题：
2. Advertising to children is of _____________ to lawmakers, the industry and the general public.
选项：
A: indifference
B: misunderstanding
C: schedule
D: concern
答案: 【 concern】
3、单选题：
3. The declaration deals with disarmament and the non-_____________ of nuclear weapons.
选项：
A: determination
B: evolution
C: proliferation
D: invention
答案: 【 proliferation】
4、单选题：
4.Advertising is _____________ of being a factor in causing children‘s obesity.
选项：
A: accused
B: convinced
C: denied
D: informed
答案: 【 accused】
5、单选题：
5. People with high blood pressure are especially _____________ to diabetes.
选项：
A: responsible
B: vulnerable
C: knowledgeable
D: reasonable
答案: 【 vulnerable】
6、单选题：
6. Japan is _____________ to earthquakes.
选项：
A: object
B: inject
C: subject
D: project
答案: 【 subject】
7、单选题：
7. In some locations retail stores and media companies team _____________ to operate kids clubs --- a form of marketing.
选项：
A: in
B: out
C: on
D: up
答案: 【 up】
8、单选题：
8. A summary is a faithful reproduction of the original and it should contain only the author’s views, so you should try to be as _____________ as possible.
选项：
A: subjective
B: objective
C: inventive
D: imaginative
答案: 【 objective】
9、单选题：
9. Six pre-school aged children are talking to the camera about how good the juice tastes, with the voice of an adult _____________ into the background talking about the nutritional value.
选项：
A: interactive
B: interspersed
C: interrelated
D: interfered
答案: 【 interspersed】
10、单选题：
10. His story convinced everyone _____________ his innocence.
选项：
A: for
B: about
C: in
D: of
答案: 【 of】
11、判断题：
15. An advertising slogan for a photocopier is “We lead, others copy.” “Copy” here is used as a pun.
选项：
A: 正确
B: 错误
答案: 【 正确】
12、判断题：
16. The advertising slogan “Good to the last drop” is for an ice cream product.
选项：
A: 正确
B: 错误
答案: 【 错误】
13、判断题：
17. In brainstorming session, analysis, discussion, or criticism are allowed.
选项：
A: 正确
B: 错误
答案: 【 错误】
14、判断题：
18. Make evaluation after the brainstorming session.
选项：
A: 正确
B: 错误
答案: 【 正确】
15、判断题：
19. The chairperson in brainstorming should make sure that everyone comes up with useful ideas.
选项：
A: 正确
B: 错误
答案: 【 错误】
16、判断题：
20. In brainstorming, we should not force participation or participation sequence.
选项：
A: 正确
B: 错误
答案: 【 正确】
17、填空题：
11. Fill in the blanks with the following words: random randomly randomize The survey used a _____________ sample of two thousand people across England and Wales.
答案: 【 random】
18、填空题：
12. Fill in the blanks with the following words:random randomly randomizeFour trial districts and one comparison district were _____________ selected in each site.
答案: 【 randomly】
19、填空题：
13. Fill in the blanks with the following words:random