第一章 单元测试

1、单选题:
_______refer to the collection of activities that provide auxiliary tourism services for tourists' travel and government tourism management services.( )
选项:
A:tourism-related industries
B:Culture
C:Tourism
D:hotel
答案: 【tourism-related industries

2、单选题:
In this relationship, the host needs to understand how to bring joy, comfort, and well-being to the guests, and to generously and flawlessly provide services through face-to-face interactions while adhering to the process of mutual respect and social etiquette, aiming to enhance _____ and foster repeat business.( )
选项:
A:profit
B:salary
C:guest satisfaction
D:money
答案: 【guest satisfaction

3、单选题:
Pizam points out that travel agencies, tourist attractions, tourism destination marketing, tourism planning and development, and tourism transportation belong solely to the____ industry and not to the hospitality management .( )
选项:
A:Culture
B:Tourism
C:tourism-related industries
D:hotel
答案: 【Tourism

4、多选题:
Scholars such as Brotherton (1999) and Purcell K (2000) pointed out that the hospitality management is a humanistic and mutually beneficial activity consisting of activities such as ______.( )
选项:
A:accommodation
B:catering
C:tourism-related industries
D:hotel
答案: 【accommodation;
catering;
hotel

5、单选题:
From a broad perspective, according to Carol A. King, hospitality management in the context of business or organizational environments refers to a specific relationship between the host and the _____.( )
选项:
A:assistant
B:guest
C:boss
D:manager
答案: 【guest

6、单选题:
Hospitality management serves as a bridge connecting the subject of hospitality professionals and the object of consumers, encompassing all elements from the arrival of guests, through the provision of _____, to their departure.( )
选项:
A:goods
B:services
C:help
D:culture
答案: 【services

7、多选题:
Based on a quantitative analysis of 983 documents from 2006 to 2015, Zeng Guojun (2018) proposed that______and _____ are the core components of the hospitality management, occupying an unshakable position.( )
选项:
A:hotel
B:catering
C:Culture
D:tourism-related industries
答案: 【hotel;
catering

8、单选题:
The hospitality management is a collection of businesses that provide relevant tourism services to tourists and _____.( )
选项:
A:assistant
B:manager
C:boss
D:local residents
答案: 【local residents

9、单选题:
_____ refers to the collection of service activities that directly provide tourists with travel, accommodation, catering, sightseeing, shopping, entertainment, and other services.( )
选项:
A:Tourism
B:Culture
C:tourism-related industries
D:hotel
答案: 【Tourism

10、单选题:
China's "National Tourism and Related Industries Statistical Classification (2018)" divides the tourism industry into two major parts. tourism and _____.( )
选项:
A:Culture
B:tourism-related industries
C:hospitality
D:hotel
答案: 【tourism-related industries

第二章 单元测试

1、判断题:
Practical talents with strong professional skills are highly favored.( )
选项:
A:错
B:对
答案: 【

2、判断题:
No matter in travel agencies, tourist attractions, or hotel accommodation industry, what is lacking is the front-line service personnel who master practical working skills.( )
选项:
A:错
B:对
答案: 【

3、判断题:
The main professional ethics that hospitality practitioners should abide by are. warm and friendly, guest first; sincere and fair, reputation first; civilized and polite, high-quality service; neither inferior nor superior, treating everyone equally; unity and cooperation, taking the overall situation into consideration; abiding by the law and discipline, honest and dedicated; studying business and improving skills. ( )
选项:
A:错
B:对
答案: 【

4、判断题:
Compound talents with comprehensive knowledge are in high demand. ( )
选项:
A:错
B:对
答案: 【

5、判断题:
"Specialized in one and versatile in many" has not become a new basic requirement for practitioners. ( )
选项:
A:错
B:对
答案: 【

6、判断题:
Language expression ability, interpersonal communication ability, and organization and coordination ability are not of great necessity. ( )
选项:
A:对
B:错
答案: 【

7、判断题:
In emerging industries such as convention and exhibition management services, recreation and leisure resorts, tourism information integration, project development and planning, as well as the maintenance and expansion of tourism brands, there has been a new gap in the demand for talents in the tourism market.( )
选项:
A:对
B:错
答案: 【

8、判断题:
Innovative thinking is crucial for managers because the essence of this industry's management lies in innovation. With China's accelerated opening-up and globalization, tourists' demands have become increasingly diverse and personalized. The competition within the global hospitality Management has also intensified. ( )
选项:
A:对
B:错
答案: 【

9、判断题:
Traditional tourism service methods and business management models have struggled to keep up with the rapidly changing needs of the new era's tourism market competition. The hospitality management urgently needs further exploration and innovation to adapt to the changes of the times and promote industry development.( )
选项:
A:错
B:对
答案: 【

10、判断题:
General Secretary Xi Jinping has emphasized that "Innovation is the foundation for sustainable enterprise development and the key to winning in the market." He further pointed out that "Competition in comprehensive national strength ultimately boils down to competition in innovation. We must thoroughly implement the innovation-driven development strategy to promote technological innovation, industrial innovation, enterprise innovation, market innovation, product innovation, business model innovation, and management innovation." Today's China needs innovation-driven development and innovation development more than ever before.( )
选项:
A:错
B:对
答案: 【

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