大学MOOC 营销专业英语(重庆邮电大学)1450722260 最新慕课完整章节测试答案

Quiz1

1、单选题：
‏Advertising and selling are only the tip of the marketing _____.‌
选项：
A: hamburger
B: ice cream
C: iceberg
D: sandwich
答案: 【 iceberg】

2、单选题：
‍The goal of marketing is to create value for customers in order to __________ value (in monetary terms) from customers in return.‍
选项：
A: keep
B: capture
C: take
D: move
答案: 【 capture】

3、单选题：
‍In a narrower business context, marketing involves building profitable, ________ exchange relationships with customers.‍
选项：
A: value-taken
B: value-token
C: value-laden
D: value-chosen
答案: 【 value-laden】

4、单选题：
‎Business will ultimately _______ the rewards of value from consumers in the forms of sales, profits and long-term customer equity.​
选项：
A: treat
B: see
C: deliver
D: reap
答案: 【 reap】

5、单选题：
Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.‎‎
选项：
A: result
B: process
C: stage
D: point
答案: 【 process】

6、多选题：
‎Marketing is more concerned with creating, building, _________ and ________ relationships with customers.‌
选项：
A: gaining
B: maintaining
C: enhancing
D: increasing
答案: 【 maintaining;
enhancing】

7、多选题：
‍Marketers seem to know everything about you, from your habits to your preferences. They reach you ________,  _________ and ________. ‎
选项：
A: directly
B: personally 
C: interactively
D: promptly
答案: 【 directly;
personally ;
interactively】

8、判断题：
​Traditionally, many people think of marketing as only advertising and selling. But in this new century, marketing must be understood in the sense of satisfying customer needs.​
选项：
A: 正确
B: 错误
答案: 【 正确】

9、判断题：
‌In this new century, the marketing landscape is already changed, and all traditional marketing approaches are not applicable any more.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

10、判断题：
​What marketers need to do is to construct a seller-driven marketing strategy.​
选项：
A: 正确
B: 错误
答案: 【 错误】

Quiz3

1、单选题：
In this digital age, the way we communicate, access and share information, enjoy entertainment and do shopping have been totally _________ and reshaped.​‏​
选项：
A: altered
B: toppled
C: changed
D: adjusted
答案: 【 toppled】

2、单选题：
‏The post-recession recovery brings ________ back to consumers, they still tend to buy less, spend less and save more.‌
选项：
A: profits
B: benefits
C: advantages
D: means
答案: 【 means】

3、单选题：
​Today, companies are sourcing more supplies and components abroad and developing new products for specific market. The key word(s) here is(are)______‌
选项：
A: globalization
B: global sourcing
C: localization
D: All the above
答案: 【 All the above】

4、单选题：
‌After the 2008 financial tsunami and its aftermath, consumers are moving from mindless to ________ consumption.‌
选项：
A: mindful
B: meaningful
C: positive
D: practical
答案: 【 mindful】

5、多选题：
‌When it comes to making purchasing decisions, consumers tend to stress more on features like _________, __________ and _________.‌
选项：
A: value-for-money
B: practicality
C: attractiveness
D: durability
答案: 【 value-for-money;
practicality;
durability】

6、判断题：
‍Non-profit organizations such as universities and colleges show little interest in marketing.‎
选项：
A: 正确
B: 错误
答案: 【 错误】

7、判断题：
‌Consumers are becoming more aware of the importance of environmental protection and paying more attention to the issue of sustainability.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

8、判断题：
‏In adjusting to the new economy, some companies may be unwilling to cut their marketing budgets.‎
选项：
A: 正确
B: 错误
答案: 【 错误】

9、判断题：
​Making cuts in the wrong places can hurt and even damage the brand’s long-term image and customer relationship.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

10、判断题：
‍Forward-looking companies readily accept their responsibilities to the world around them and view sustainable marketing as an opportunity to do well by doing good.​
选项：
A: 正确
B: 错误
答案: 【 正确】

Quiz

1、单选题：
‍The objective of business portfolio analysis, as stated before, is to find out the most profitable or _______ products or brands, and put strong investment into them.‍‍‍
选项：
A: attractive
B: valuable
C: popular
D: promising
答案: 【 promising】

2、单选题：
‍_______ refer to represent SBUs having large market share in a fast-growing industry.‌‍‌
选项：
A: Stars
B: Cash cows
C: Dogs
D: Question marks or Problem Children
答案: 【 Stars】

3、单选题：
‌________ refer to products with low growth or market share.‍‌‍‌‍
选项：
A: Stars
B: Cash cows
C: Dogs
D: Question marks or Problem Children
答案: 【 Dogs】

4、单选题：
‏When cash cows lose their appeal and move towards deterioration, then a ___________ policy may be pursued.‌
选项：
A: retrenchment
B: paucity
C: absence
D: reduction
答案: 【  retrenchment】

5、单选题：
‍A company can pursue one of the four strategies for each SBU. It can invest more in the SBU to _______ its sh