大学MOOC 专业外语阅读-苗颖-市营17011702(沈阳航空航天大学)1450875200 最新慕课完整章节测试答案
Chapter1MarketingBasics
Quiz1
1、单选题：
Advertising and selling are only the tip of the marketing _____.
选项：
A: hamburger
B: ice cream
C: iceberg
D: sandwich
答案: 【 iceberg】
2、单选题：
The goal of marketing is to create value for customers in order to __________ value (in monetary terms) from customers in return.
选项：
A: keep
B: capture
C: take
D: move
答案: 【 capture】
3、单选题：
In a narrower business context, marketing involves building profitable, ________ exchange relationships with customers.
选项：
A: value-taken
B: value-token
C: value-laden
D: value-chosen
答案: 【 value-laden】
4、单选题：
Business will ultimately _______ the rewards of value from consumers in the forms of sales, profits and long-term customer equity.
选项：
A: treat
B: see
C: deliver
D: reap
答案: 【 reap】
5、单选题：
Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.
选项：
A: result
B: process
C: stage
D: point
答案: 【 process】
6、多选题：
Marketing is more concerned with creating, building, _________ and ________ relationships with customers.
选项：
A: gaining
B: maintaining
C: enhancing
D: increasing
答案: 【 maintaining;
enhancing】
7、多选题：
Marketers seem to know everything about you, from your habits to your preferences. They reach you ________, _________ and ________.
选项：
A: directly
B: personally
C: interactively
D: promptly
答案: 【 directly;
personally ;
interactively】
8、判断题：
Traditionally, many people think of marketing as only advertising and selling. But in this new century, marketing must be understood in the sense of satisfying customer needs.
选项：
A: 正确
B: 错误
答案: 【 正确】
9、判断题：
In this new century, the marketing landscape is already changed, and all traditional marketing approaches are not applicable any more.
选项：
A: 正确
B: 错误
答案: 【 错误】
10、判断题：
What marketers need to do is to construct a seller-driven marketing strategy.
选项：
A: 正确
B: 错误
答案: 【 错误】
Quiz3
1、单选题：
In this digital age, the way we communicate, access and share information, enjoy entertainment and do shopping have been totally _________ and reshaped.
选项：
A: altered
B: toppled
C: changed
D: adjusted
答案: 【 toppled】
2、单选题：
The post-recession recovery brings ________ back to consumers, they still tend to buy less, spend less and save more.
选项：
A: profits
B: benefits
C: advantages
D: means
答案: 【 means】
3、单选题：
Today, companies are sourcing more supplies and components abroad and developing new products for specific market. The key word(s) here is(are)______
选项：
A: globalization
B: global sourcing
C: localization
D: All the above
答案: 【 All the above】
4、单选题：
After the 2008 financial tsunami and its aftermath, consumers are moving from mindless to ________ consumption.
选项：
A: mindful
B: meaningful
C: positive
D: practical
答案: 【 mindful】
5、多选题：
When it comes to making purchasing decisions, consumers tend to stress more on features like _________, __________ and _________.
选项：
A: value-for-money
B: practicality
C: attractiveness
D: durability
答案: 【 value-for-money;
practicality;
durability】
6、判断题：
Non-profit organizations such as universities and colleges show little interest in marketing.
选项：
A: 正确
B: 错误
答案: 【 错误】
7、判断题：
Consumers are becoming more aware of the importance of environmental protection and paying more attention to the issue of sustainability.
选项：
A: 正确
B: 错误
答案: 【 正确】
8、判断题：
In adjusting to the new economy, some companies may be unwilling to cut their marketing budgets.
选项：
A: 正确
B: 错误
答案: 【 错误】
9、判断题：
Making cuts in the wrong places can hurt and even damage the brand’s long-term image and customer relationship.
选项：
A: 正确
B: 错误
答案: 【 正确】
10、判断题：
Forward-looking companies readily accept their responsibilities to the world around them and view sustainable marketing as an opportunity to do well by doing good.
选项：
A: 正确
B: 错误
答案: 【 正确】