大学MOOC 综合商务英语4(郑州工程技术学院)1450240180 最新慕课完整章节测试答案
Unit1Production,ProductandMarketing
quiz1
1、单选题：
As for a manufacturing company, the four key functions include human resources, marketing, finance and ______.
选项：
A: R&D
B: Production
C: sales
D: logistics
答案: 【 Production】
2、判断题：
Unlike secondary factors of production, Primary factors cann't transform into goods.
选项：
A: 正确
B: 错误
答案: 【 正确】
3、判断题：
Every single man can be considered as human capital.
选项：
A: 正确
B: 错误
答案: 【 错误】
4、判断题：
One of the factors of the production is capital, which refers to money.
选项：
A: 正确
B: 错误
答案: 【 错误】
5、判断题：
Technology can make all lives better.
选项：
A: 正确
B: 错误
答案: 【 错误】
Quiz2
1、单选题：
Soap and toothbrush belong to .
选项：
A: Convenience goods
B: Shopping goods
C: Specialty goods
D: Unsought goods
答案: 【 Convenience goods】
2、单选题：
In the following products, which belongs to shopping goods?
选项：
A: Toilet paper
B: a hat
C: umbrella
D: LV bag
答案: 【 a hat】
3、判断题：
Usually we calssify products into consumer products and industrial products.
选项：
A: 正确
B: 错误
答案: 【 正确】
4、判断题：
Usually if one product can be used for one year, then it would be durable goods.
选项：
A: 正确
B: 错误
答案: 【 错误】
5、判断题：
Raw materals and those equipment used to produce the finished goods are industrial goods.
选项：
A: 正确
B: 错误
答案: 【 正确】
quiz3
1、判断题：
Mass production, developing transport infrastructure and growing mass media meant that producers needed to, and could develop more sophisticated ways of managing the distribution of goods.
选项：
A: 正确
B: 错误
答案: 【 正确】
2、判断题：
The production concept is the oldest one, which holds that customers would prefer the products which are widely available and inexpensive.
选项：
A: 正确
B: 错误
答案: 【 正确】
3、判断题：
According to the product concept, more focuses should be given to the quality and performance of the products.
选项：
A: 正确
B: 错误
答案: 【 正确】
4、判断题：
Before the World War II, it was commonly accepted that every members of the company should be involved with marketing activities.
选项：
A: 正确
B: 错误
答案: 【 错误】
5、判断题：
The five concepts mentioned in the course, i.e. the production concept, the product concept, the selling concept, the marketing concept and the societal marketing concept, develop in the timestream, and only the last one is still practiced today , the other four being old-fashioned.
选项：
A: 正确
B: 错误
答案: 【 错误】
quiz4
1、单选题：
Which of the following is a customer support service?
选项：
A: Promotional activity
B: Credit facility
C: Transportation of goods
D: None of the above
答案: 【 Credit facility】
2、单选题：
In gathering business information, the marketing department should gather information pertaining to .
选项：
A: trends
B: buying habits
C: attitudes towards the products
D: all of those aboved
答案: 【 all of those aboved】
3、判断题：
If you walk into a mall, open your mail, or click into an online store, chances are you are going to be hit with some promotional signs or offers. This is promotion marketing at work.
选项：
A: 正确
B: 错误
答案: 【 正确】
4、判断题：
Product and service management in markeing deals with updating, changing, and catering your product to what the consumer wants.
选项：
A: 正确
B: 错误
答案: 【 正确】
Quiz5
1、判断题：
The 4Ps refers to prodcut, price, promotion and people.
选项：
A: 正确
B: 错误
答案: 【 错误】
2、判断题：
Effective pricing is a simple matter of offering a cheaper alternative to fight competitors.
选项：
A: 正确
B: 错误
答案: 【 错误】
3、判断题：
Comparing with 4Ps, 7Ps attanches more importance to service marketing.
选项：
A: 正确
B: 错误
答案: 【 正确】
4、判断题：
In a nutshell, "physical evidence" must make sure all the conponents involved with the product adhere to the value of brand, which would bring a consistent and convincing experience for customers.
选项：
A: 正确
B: 错误
答案: 【 正确】
5、判断题：
4Cs is a customer-centered atternative to the original 4Ps.
选项：
A: 正确
B: 错误
答案: 【 正确】