大学MOOC 商务英语(枣庄学院)1451277165 最新慕课完整章节测试答案
Unit1Brands
Unit1单元测验
1、单选题：
The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of __________ .
选项：
A: brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand stretching 】
2、单选题：
Consumers who always buy Levi’s when they need a new pair of jeans are showing __________ .
选项：
A: brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand loyalty 】
3、单选题：
The use of BMW cars and Nokia phones in James Bond films are examples of ___________ .
选项：
A: product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product placement 】
4、单选题：
Cheap but good Chinese products have brought ___________ to Americans by giving them more choices and reducing the country’s inflation rate.
选项：
A: intangible benefits
B: tangible benefits
C: outsource
D: disadvantage
答案: 【 tangible benefits 】
5、单选题：
Not enough people recognize our logo; we need to spend a lot more on raising___________ .
选项：
A: brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand awareness 】
6、单选题：
David Beckham advertising Vodafone is an example of ___________ .
选项：
A: product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product endorsement 】
7、单选题：
___________ refers to the value, both tangible and intangible, that a brand adds to a product/service.
选项：
A: Brand loyalty
B: Brand awareness
C: Brand equity
D: Brand name
答案: 【 Brand equity 】
8、单选题：
__________ refer to the statistical data of a population, especially those showing average age, income, education, etc.
选项：
A: Focus group
B: Customers
C: Stockers
D: Demographics
答案: 【 Demographics】
9、单选题：
The Toblerone ________ contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
选项：
A: logo
B: brand
C: name
D: slogan
答案: 【 logo 】
10、单选题：
For example, if a company has 1.5 million shares outstanding at a share price of $25, its ___________ is $37.5 million.
选项：
A: market cap
B: profit
C: maximum value
D: capital
答案: 【 market cap 】
11、判断题：
In order to take helpful notes during class, it is important to understand your instructors' style of lecturing.
选项：
A: 正确
B: 错误
答案: 【 正确】
12、判断题：
Note-taking should take place during class.
选项：
A: 正确
B: 错误
答案: 【 错误】
13、判断题：
If textbook assignments are boring, the student does not have to complete them.
选项：
A: 正确
B: 错误
答案: 【 错误】
14、判断题：
It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
选项：
A: 正确
B: 错误
答案: 【 错误】
15、判断题：
Before a class begins, it is important to review notes from reading assignments and previous lectures.
选项：
A: 正确
B: 错误
答案: 【 正确】
16、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ____________ (1), this is the only way to solve our current problems.
答案: 【 In my opinion】
17、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think John: ____________ (2) focus on our brand image first? That's the key issue!
答案: 【 Why don't we】
18、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Andy: ____________ (3) I can't agree. What we need is a wider product range.
答案: 【 I'm afraid】
19、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Clara: ____________ (4) dong both? We can stretch our brand and improve our image at the same time.
答案: 【 How about】
20、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Victor: ____________ (5) what you mean, but we've got to start somewhere, and a new image is more important at this stage.
答案: 【 I see】
随堂测验
1、单选题：
1. Which of the following SWOT elements are internal factors for a business?
选项：
A: Strengths and Weaknesses
B: Opportunities and Threats
C: Strengths and Opportunities
D: Weaknesses and Threats
答案: 【 Strengths and Weaknesses 】
2、单选题：
2. Which of the following is false regarding why a SWOT Analysis is used?
选项：
A: To build on the strengths of a business
B: To minimize the weaknesses of a business
C: To reduce opportunities available to a business
D: To counteract threats to a business
答案: 【 To reduce opportunities available to a business 】
3、单选题：
3. Which of the following could be a strength?
选项：
A: Weather
B: New international market
C: A price that is too high
D: The location of a business
答案: 【 The location of a business】
4、单选题：
4. Which of the following could be a weakness?
选项：
A: A developing market such as the Internet
B: Competitors with access to better channels of distribution
C: Poor quality of goods and services
D: Special marketing expertise
答案: 【 Poor quality of goods and services
】
5、单选题：
5. Which of the following could be an opportunity?
选项：
A: Having quality processes and procedures
B: Moving into new market segments that offer improved profits
C: Damaged reputation
D: A