大学MOOC 商务英语精读（专2-1）(烟台大学文经学院)1452624196 最新慕课完整章节测试答案
Unit 2 Marketing
文章目录
Unit 2 Quiz
1、单选题：
If you're looking to boost customer satisfaction, one of the most promising places to start is____________.
选项：
A: customer management
B: customer service
C: financial goals
D: stakeholder interest
答案: 【 customer service】
2、单选题：
It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
选项：
A: positive
B: negative
C: unknown
D: neutral
答案: 【 positive 】
3、单选题：
A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
选项：
A: stake risks
B: stock options
C: stock prices
D: share dividends
答案: 【 stock prices】
4、单选题：
Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
选项：
A: larger effect
B: no effect
C: less effect
D: equal effect
答案: 【 larger effect】
5、单选题：
Customer service calls involve direct interaction between ______.
选项：
A: companies and manufactures
B: manufactures and distributors
C: customers and distributors
D: companies and their customers
答案: 【 companies and their customers】
6、单选题：
One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word "exotic" probably mean?
选项：
A: tasty
B: foreign
C: toxic
D: native
答案: 【 foreign】
7、单选题：
The stakes are high. What does the underlined word " stakes " probably mean?
选项：
A: stock
B: steak
C: shares
D: risk
答案: 【 risk】
8、判断题：
Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
选项：
A: 正确
B: 错误
答案: 【 正确】
9、判断题：
The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
选项：
A: 正确
B: 错误
答案: 【 错误】
10、判断题：
Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.
选项：
A: 正确
B: 错误
答案: 【 正确】
11、判断题：
“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.
选项：
A: 正确
B: 错误
答案: 【 正确】
12、判断题：
The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.
选项：
A: 正确
B: 错误
答案: 【 正确】
13、判断题：
Many consumers believe that low fat mean low calorie.
选项：
A: 正确
B: 错误
答案: 【 错误】
14、判断题：
As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.
选项：
A: 正确
B: 错误
答案: 【 正确】
15、判断题：
Americans nowadays prefer low-fat ice creams rather than rich taste ice cream.
选项：
A: 正确
B: 错误
答案: 【 错误】
Unit 3 International Trade
Unit 3 Quiz
1、单选题：
The price in an export sales contract should be quoted in __________ .
选项：
A: USD120/ctn FOB
B: USD110/bag Shanghai
C: USD140 CFR Shanghai
D: USD100/unit CIF New York
答案: 【 USD100/unit CIF New York】
2、单选题：
The term “______ exports of goods” means the trade value of exports which “have been adjusted for price changes".
选项：
A: real
B: genuine
C: true
D: nominal
答案: 【 real】
3、单选题：
Normally, a typical ____________ follows the pattern of prosperity, recession, depression, and recovery.
选项：
A: economic downturn
B: business cycle
C: economic surge
D: business decline
答案: 【 business cycle】
4、单选题：
“美国制造业是主要的受益者。” The underlined expression “受益者” is ________ in English.
选项：
A: ledger
B: investor
C: beneficiary
D: receiver
答案: 【 beneficiary】
5、单选题：
Securities are stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit. The Chinese version for “securities” is _________.
选项：
A: 有价证券
B: 股票债券
C: 抵押品
D: 安保措施
答案: 【 有价证券】
6、多选题：
The year 1978 ________ the reform and opening-up in China.
选项：
A: occurred
B: saw
C: witnessed
D: took place
答案: 【 saw ;
witnessed】
7、多选题：
The global credit markets see little risk in lending, suggesting a climate that will accommodate borrowing. "Accommodate" here means _________.
选项：
A: 适应
B: 票据融通
C: 满足…需求
D: 调解
答案: 【 适应;
满足…需求】
8、判断题：
International trade is the exchange of goods and merchandise across international boundaries or territories.
选项：
A: 正确
B: 错误
答案: 【 错误】
9、判断题：
Few nations of the world have the raw materials, climate, technology, and skilled labor needed to produce all the goods and services they may desire.
选项：
A: 正确
B: 错误
答案: 【 正确】
10、判断题：
Attention to exports outweighs that to imports in America.
选项：
A: 正确
B: 错误
答案: 【 错误】
11、判断题：
Devaluation of the US dollar makes the prices of foreign c