大学MOOC 商务英语(内蒙古师范大学)1452108199 最新慕课完整章节测试答案
Unit 1 Brands
文章目录
Unit 1 单元测验
1、单选题：
The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of __________ .
选项：
A: brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand stretching 】
2、单选题：
Consumers who always buy Levi’s when they need a new pair of jeans are showing __________ .
选项：
A: brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand loyalty 】
3、单选题：
The use of BMW cars and Nokia phones in James Bond films are examples of ___________ .
选项：
A: product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product placement 】
4、单选题：
Cheap but good Chinese products have brought ___________ to Americans by giving them more choices and reducing the country’s inflation rate.
选项：
A: intangible benefits
B: tangible benefits
C: outsource
D: disadvantage
答案: 【 tangible benefits 】
5、单选题：
Not enough people recognize our logo; we need to spend a lot more on raising___________ .
选项：
A: brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand awareness 】
6、单选题：
David Beckham advertising Vodafone is an example of ___________ .
选项：
A: product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product endorsement 】
7、单选题：
___________ refers to the value, both tangible and intangible, that a brand adds to a product/service.
选项：
A: Brand loyalty
B: Brand awareness
C: Brand equity
D: Brand name
答案: 【 Brand equity 】
8、单选题：
__________ refer to the statistical data of a population, especially those showing average age, income, education, etc.
选项：
A: Focus group
B: Customers
C: Stockers
D: Demographics
答案: 【 Demographics】
9、单选题：
The Toblerone ________ contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
选项：
A: logo
B: brand
C: name
D: slogan
答案: 【 logo 】
10、单选题：
For example, if a company has 1.5 million shares outstanding at a share price of $25, its ___________ is $37.5 million.
选项：
A: market cap
B: profit
C: maximum value
D: capital
答案: 【 market cap 】
11、判断题：
In order to take helpful notes during class, it is important to understand your instructors' style of lecturing.
选项：
A: 正确
B: 错误
答案: 【 正确】
12、判断题：
Note-taking should take place during class.
选项：
A: 正确
B: 错误
答案: 【 错误】
13、判断题：
If textbook assignments are boring, the student does not have to complete them.
选项：
A: 正确
B: 错误
答案: 【 错误】
14、判断题：
It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
选项：
A: 正确
B: 错误
答案: 【 错误】
15、判断题：
Before a class begins, it is important to review notes from reading assignments and previous lectures.
选项：
A: 正确
B: 错误
答案: 【 正确】
16、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ____________ (1), this is the only way to solve our current problems.
答案: 【 In my opinion】
17、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think John: ____________ (2) focus on our brand image first? That's the key issue!
答案: 【 Why don't we】
18、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Andy: ____________ (3) I can't agree. What we need is a wider product range.
答案: 【 I'm afraid】
19、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Clara: ____________ (4) dong both? We can stretch our brand and improve our image at the same time.
答案: 【 How about】
20、填空题：
Directions: Complete the response to Jack's questions below. Why don't we In my opinion How about I'm afraid I see I think Victor: ____________ (5) what you mean, but we've got to start somewhere, and a new image is more important at this stage.
答案: 【 I see】
随堂测验
1、单选题：
1. Which of the following SWOT elements are internal factors for a business?
选项：
A: Strengths and Weaknesses
B: Opportunities and Threats
C: Strengths and Opportunities
D: Weaknesses and Threats
答案: 【 Strengths and Weaknesses 】
2、单选题：
2. Which of the following is false regarding why a SWOT Analysis is used?
选项：
A: To build on the strengths of a business
B: To minimize the weaknesses of a business
C: To reduce opportunities available to a business
D: To counteract threats to a business
答案: 【 To reduce opportunities available to a business 】
3、单选题：
3. Which of the following could be a strength?
选项：
A: Weather
B: New international market
C: A price that is too high
D: The location of a business
答案: 【 The location of a business】
4、单选题：
4. Which of the following could be a weakness?
选项：
A: A developing market such as the Internet
B: Competitors with access to better channels of distribution
C: Poor quality of goods and services
D: Special marketing expertise
答案: 【 Poor quality of goods and services
】
5、单选题：
5. Which of the following could be an opportunity?
选项：
A: Having quality processes and procedures
B: Moving into new market segments that offer improved profits
C: Damaged reputation
D: A new competitor in your home market
答案: 【 Moving into new market segments that offer improved profits】
Unit 2 Travel
Unit 2 单元测验
1、单选题：
Travel happens with or without luggage, and it can be one way or ________ trip.
选项：
A: around
B: round
C: back
D: odd
答案: 【 round】
2、单选题：
If you go abroad, you need your ________ as one of your travel documents.
选项：
A: passport
B: money
C: insurance
D: credit card
答案: 【 passport】
3、单选题：
In customer loyalty program, customers are often given a unique ______, such as a membership card.
选项：
A: reward
B: letter
C: identifier
D: badge
答案: 【 identifier】
4、单选题：
Loyalty programs could _________.
选项：
A: largely increase investment
B: decrease the company's fame
C: strengthen the relationship with customers
D: disturv the management
答案: 【 strengthen the relationship with customers】
5、单选题：
According to the video, English listening is influenced by________.
选项：
A: speaking speed
B: noisy environment
C: the listener's emotion
D: the listener's grammar
答案: 【 speaking speed】
6、单选题：
Dealing with a customer’s complaints, you should_______________.
选项：
A: repeat back what you are hearing to show that you have listened
B: keep on asking questions to dig out the truth
C: always stand on your company to defend its benefits
D: be very serious towards your customer
答案: 【 repeat back what you are hearing to show that you have listened】
7、单选题：
The letter to point out a mistake by the letter's recipient is called the letter of _______.
选项：
A: complaint
B: order
C: request
D: application
答案: 【 complaint】
8、单选题：
________ is/ are directly shown in the chart or graph.
选项：
A: The general tendency
B: Time periods
C: Similarities and differences
D: The future trend
答案: 【 Time periods】
9、单选题：
“Do in Rome as Romans do” means when we travel, we should________.
选项：
A: do as the local people do according to their customs, traditions and culture
B: behave as we like in a foreign place
C: do as the tourist guide suggests
D: do as we are in our hometown
答案: 【 do as the local people do according to their customs, traditions and culture】
10、单选题：
In the first paragraph of a business letter, you should introduce yourself and your ______.
选项：
A: interest on the company
B: purpose of writing this letter
C: good wish for the relationship between two companies
D: impression on the company
答案: 【 purpose of writing this letter】
11、单选题：
Before you make a complaint, __________.
选项：
A: try to expose your experience to the social media
B: try to get to know the company’s history
C: try to figure out who is in charge
D: try to show your anger
答案: 【 try to figure out who is in charge】
12、单选题：
According to the video, we can use the context, grammar and ______ to help us understand what others are talking about.
选项：
A: imagination
B: non-vocal information
C: anticipation
D: clothes
答案: 【 non-vocal information】
13、单选题：
Try to deal with customers’ complaints with a sense of _______.
选项：
A: emergence
B: emergency
C: emergent
D: urgent
答案: 【 emergency】
14、填空题：
Direction: Arrange these options to form an anwer to a complaining message. Each option should be used only once. A. I hope you can understand. B. Thank you for choosing our company.C. But we will send you a special gift as compensation and we will enhance the training of our employees to offer better and more comfortable services. D. I’m sorry about your broken luggage and