大学MOOC 商务英语阅读II(齐鲁师范学院)1450822206 最新慕课完整章节测试答案
Unit 1 Marketing
文章目录
Quiz
Unit 1 Quiz on Cloze
1、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: sure
B: ensure
C: certain
D: certainly
答案: 【 ensure】
2、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: believed
B: conceited
C: conceived
D: produced
答案: 【 conceived】
3、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: future
B: rich
C: poor
D: potential
答案: 【 potential】
4、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: limited
B: unlimited
C: definite
D: undefined
答案: 【 limited】
5、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: kinds
B: styles
C: prices
D: products
答案: 【 styles】
6、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: packaging
B: future
C: product
D: market
答案: 【 packaging】
7、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: doubted
B: tested
C: limited
D: sold
答案: 【 tested】
8、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: achieve
B: reach
C: maintain
D: remain
答案: 【 achieve】
9、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: found
B: devastated
C: associated
D: existed
答案: 【 existed】
10、单选题：
Marketing is best identified using what are called the 4 Ps or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to 1 their products are ready for selling. The first stage is called the “ideation stage”, where the idea for the product is 2 . Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among 3 buyers. If the interest level is high, marketers may then sell products on a 4 basis to track sales. If product sales are high, products are then rolled out on a national level. Before products go to the market, companies must decide what 5 , sizes, flavors and scents they should sell and the 6 designs they should use. Consumers have much input in these decisions. Price is also 7 through focus groups and surveys. Companies must know the optimal price to sell their products to 8 maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never 9 , they must 10 how much the consumer is willing to pay for it. Customers will only pay so much for products. Price a product higher and sales can drop off exponentially.
选项：
A: limit
B: continue
C: determine
D: empower
答案: 【 determine】
11、填空题：
Place is the point where products are made _____ to customers. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 available】
12、填空题：
A business has to decide on the most cost-effective way to make their products easily available to customers. This involves selecting the best _____ of distribution. Potential methods include using: retailers, wholesalers, telesales or mail order and internet selling. Developing new or improved channels of distribution can increase sales and allow a firm to grow. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 channel】
13、填空题：
Promotion refers to the methods used by a business to make customers _____ of its product. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 aware】
14、填空题：
Advertising is just one of the means a business can use to create _____. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 publicity】
15、填空题：
Businesses create an overall promotional _____ by putting together a combination of the following strategies: advertising, sales promotion, personal selling and direct marketing. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 mix】
16、填空题：
Advertising is where a business pays for messages about itself in mass _____ such as television or newspapers. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 media】
17、填空题：
Sales promotions _____ customers to buy now rather than later. Personal selling uses face-to-face communication and employs a sales person or agent to make direct contact with customers. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 encourage】
18、填空题：
Direct marketing takes place when firms make contact with _____ consumer using tactics such as "junk" mail shots and weekly "special offer" emails. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 individual】
19、填空题：
There is no one right promotional mix for all firms. The _____ of promotional elements selected takes into account the size of the market and available resources. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 combination】
20、填空题：
Large businesses have the resources to use national advertising. Small firms with _____ resources and a local market may instead opt for leaflet drops to promote their activities. (combination, aware, mix, individual, available, media, channel, publicity, limited, encourage)
答案: 【 limited】
21、填空题：
Prices determine how resources are to be used. They are also the means by which products and services that are in limited _____ are rationed among buyers. (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 supply】
22、填空题：
The price system of the United States is a very complex _____ composed of the prices of all the products bought and sold in the economy as well as those of a myriad of services, including labor, professional transportation, and public utility services. (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 network】
23、填空题：
The interrelationships of all these prices make up the "system" of prices. The price of any _____ product or service is linked to a broad, complicated system of prices in which everything seems to depend more or less upon everything else. (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 particular】
24、填空题：
If one were to ask a group of _____ selected individuals to define "price", many would reply that price is an amount of money paid by the buyer to the seller of a product or service or, in other words, that price is...... (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 randomly】
25、填空题：
...... many would reply that price is an amount of money paid by the buyer to the seller of a product or service or, in other words, that price is the money _____ of a product or service as agreed upon...... (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 value】
26、填空题：
...... as agreed upon in a market ______. (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 transaction】
27、填空题：
This definition is, of course, _____ as far as it goes. For a complete understanding of a price in any particular transaction, much more than the amount of money involved must be known. (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 valid】
28、填空题：
Both the buyer and the seller should be _____ with not only the money amount, but with the amount and quality of the product or service to be exhanged, ...... (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 familiar】
29、填空题：
...... but with the amount and quality of the product or service to be exchanged, the time and place at which the _____ will take place and payment will be made, the form of money to be used, the credit terms and discounts that supply to the transaction, guarantees on the product or service, delivery terms, return privileges, and other factors. (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 exchange】
30、填空题：
In other words, both buyer and seller should be fully aware of all the factors that comprise the total "package" being exchanged for the asked-for amount of money in order that they may evaluate a _____ price. (value, network, randomly, valid, particular, given, supply, transaction, exchange, familiar)
答案: 【 given】
Unit 1 Quiz on Vocabulary
1、单选题：
They think that pharma companies simply manufacture these drug and then charge exorbitant prices for them.
选项：
A: produce
B: sell
C: supply
D: buy
答案: 【 produce】
2、单选题：
We have to keep investing in the development of every available source of American-made energy.
选项：
A: reliable
B: suitable
C: valid
D: identifiable
答案: 【 valid】
3、单选题：
The boy ushered the patron to a reserved seat.
选项：
A: friend
B: partner
C: investor
D: customer
答案: 【 customer】
4、单选题：
Climbing the next ridge, I finally caught a glimpse of what I had come for.
选项：
A: glance
B: stare
C: gaze
D: glare
答案: 【 glance】
5、单选题：
The recent decline in gasoline consumption is my first example that there is hope.
选项：
A: water
B: gas
C: electricity
D: heat
答案: 【 gas】
6、单选题：
Capital gains rises 33% from 15% to 20%, still a bargain if there are capital gains.
选项：
A: special
B: contract
C: treaty
D: agreement
答案: 【 agreement】
7、单选题：
This is about more than simply a financial transaction, one company taking over another.
选项：
A: transition
B: transmission
C: transformation
D: trade
答案: 【 trade】
8、单选题：
The company's two strongest intangible assets are its technology and how it manages its alliances.
选项：
A: fictitious
B: monetary
C: profitable
D: invisible
答案: 【 invisible】
9、单选题：
But I think of airlines as packagers of seats, a perishable commodity like bananas.
选项：
A: soft
B: popular
C: stale
D: promising
答案: 【 stale】
10、单选题：
Supporters were encouraged to bring along canned food and essential supplies to help those trapped.
选项：
A: important
B: handy
C: portable
D: expensive
答案: 【 important】
11、填空题：
Reducing and controlling fear is a very difficult thing to achieve when you ____________________ new, exciting and different challenges. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 are surrounded by】
12、填空题：
But I learned something every time I ____________________ an exam, and to me, that's one of the best things about certification. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 prepared for】
13、填空题：
Unlike vocational skills that ____________________ person to person, everyone can improve their attitude. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 vary from】
14、填空题：
This patient should ____________________ the others. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 be separated from】
15、填空题：
It's wet and rains a lot but right now, it's the golden season to ____________________ there. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 take a tour】
16、填空题：
We have not ____________________ any issues throughout our evaluation. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 come across】
17、填空题：
Its product line __________________ televisions, digital cameras, MP3 players, DVD players and videocassette recorders. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 consists of】
18、填空题：
You can ____________________ and off access to any of these groups. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 turn on】
19、填空题：
They ____________________ decisions on strategy and territory. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 are involved in##%_YZPRLFH_%##were involved in】
20、填空题：
It takes about 365 days for the earth to make a complete revolution around the sun. ____________________, the moon takes 29 days or so to make a complete cycle around the earth. (be involved in, be surrounded by, vary from, prepare for, consist of, be separated from, take a tour, come across, in contrast, turn on)
答案: 【 In contrast】
Unit 2 Brands
Unit 2 Quiz on Cloze
1、单选题：
There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was 1 as a name, slogan, sign, symbol or design, or a combination of these elements that 2 products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition. Today brand is a bit more complex, but even more important in today’s world of marketing. It’s the 3 that a consumer has when they hear or think of your company name, service or product. That being said the word “brand” or “branding” is a moving target and evolves with the behavior of consumers, I think of it as the 4 picture of who you as a company 5 to consumers, it’s influenced by the elements, words, and creativity that surround it. A strong brand is 6 as the battle for customers intensifies day by day. It’s important to spend time 7 in researching, defining, and building your brand. After all, your brand is the source of a 8 to your consumer. The brand is a 9 piece in your marketing communication and one you do not want to be without. Brand is strategic and marketing is tactical and what you use to get your brand in front of consumers. That’s why it carries a great deal of 10 within a business or organization as well.
选项：
A: named
B: defined
C: limed
D: thought
答案: 【 defined】
2、单选题：
There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was 1 as a name, slogan, sign, symbol or design, or a combination of these elements that 2 products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition. Today brand is a bit more complex, but even more important in today’s world of marketing. It’s the 3 that a consumer has when they hear or think of your company name, service or product. That being said the word “brand” or “branding” is a moving target and evolves with the behavior of consumers, I think of it as the 4 picture of who you as a company 5 to consumers, it’s influenced by the elements, words, and creativity that surround it. A strong brand is 6 as the battle for customers intensifies day by day. It’s important to spend time 7 in researching, defining, and building your brand. After all, your brand is the source of a 8 to your consumer. The brand is a 9 piece in your marketing communication and one you do not want to be without. Brand is strategic and marketing is tactical and what you use to get your brand in front of consumers. That’s why it carries a great deal of 10 within a business or organization as well.
选项：
A: divided
B: identify
C: consume
D: organize
答案: 【 identify】
3、单选题：
There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was 1 as a name, slogan, sign, symbol or design, or a combination of these elements that 2 products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition. Today brand is a bit more complex, but even more important in today’s world of marketing. It’s the 3 that a consumer has when they hear or think of your company name, service or product. That being said the word “brand” or “branding” is a moving target and evolves with the behavior of consumers, I think of it as the 4 picture of who you as a company 5 to consumers, it’s influenced by the elements, words, and creativity that surround it. A strong brand is 6 as the battle for customers intensifies day by day. It’s important to spend time 7 in researching, defining, and building your brand. After all, your brand is the source of a 8 to your consumer. The brand is a 9 piece in your marketing communication and one you do not want to be without. Brand is strategic and marketing is tactical and what you use to get your brand in front of consumers. That’s why it carries a great deal of 10 within a business or organization as well.
选项：
A: perception
B: decision
C: strategy
D: service
答案: 【 perception】
4、单选题：
There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was 1 as a name, slogan, sign, symbol or design, or a combination of these elements that 2 products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition. Today brand is a bit more complex, but even more important in today’s w