大学MOOC 商务综合英语(西华师范大学)1452623177 最新慕课完整章节测试答案
Unit2BusinessCulture
文章目录
Unit2BusinessCulture单元测验
1、单选题：
A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.
选项：
A: A differ
B: B compete
C: C differentiate
D: D compare
答案: 【 C differentiate】
2、单选题：
Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.
选项：
A: A energy
B: B synergy
C: C coordination
D: D collaboration
答案: 【 B synergy】
3、单选题：
The better-known the brand name, the more people want to _______ it _______.
选项：
A: A copy…off
B: B send…off
C: C break…off
D: D rip…off
答案: 【 D rip…off】
4、单选题：
In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.
选项：
A: A approach
B: B method
C: C way
D: D mode
答案: 【 A approach 】
5、单选题：
But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.
选项：
A: A image
B: B awareness
C: C management
D: D loyalty
答案: 【 B awareness】
6、单选题：
I’m worried about the sales of the range of fragrances we ________________ two years ago.
选项：
A: A sold
B: B mounted
C: C impounded
D: D launched
答案: 【 D launched】
7、单选题：
The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.
选项：
A: A declare
B: B claim
C: C announce
D: D specify
答案: 【 B claim】
8、单选题：
A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.
选项：
A: A home
B: B police
C: C school
D: D court
答案: 【 D court】
9、单选题：
Customers have become less loyal to brands and are more willing to ____________ to lower-priced coffee products.
选项：
A: A trade in
B: B trade for
C: C trade up
D: D trade down
答案: 【 D trade down】
10、单选题：
It is ________________ as an exclusive ground coffee for gourmets.
选项：
A: A produced
B: B made
C: C promoted
D: D sold
答案: 【 C promoted】
11、单选题：
Thank you for the _____________ order of February 2 for 28,800 raincoats.
选项：
A: A captioned
B: B captioning
C: C to caption
D: D caption
答案: 【 A captioned 】
12、单选题：
Your order will be ready for shipment by February 28 and be packed _________ seaworthy containers.
选项：
A: A by
B: B through
C: C in
D: D within
答案: 【 C in】
13、单选题：
Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton,
选项：
A: A in
B: B at
C: C by
D: D to
答案: 【 D to】
14、单选题：
Each carton is ____________ with a polythene sheet and secured by overall strapping.
选项：
A: A lining
B: B line
C: C lined
D: D to line
答案: 【 C lined】
15、单选题：
In addition, the packing is light ________ weight and therefore easy to handle.
选项：
A: A to
B: B in
C: C at
D: D for
答案: 【 B in】
16、单选题：
Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.
选项：
A: A all ready
B: B already
C: C all readiness
D: D readiness
答案: 【 A all ready】
17、单选题：
____________ regard to packing in cartons for your order, we would like to give you our comments as follows.
选项：
A: A As
B: B With
C: C For
D: D At
答案: 【 B With】
18、单选题：
Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.
选项：
A: A against
B: B for
C: C by
D: D through
答案: 【 A against】
19、单选题：
Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.
选项：
A: A many
B: B lot
C: C much
D: D fewer
答案: 【 C much 】
20、单选题：
Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.
选项：
A: A for
B: B to
C: C by
D: D in
答案: 【 B to 】
Unit3CommercialBrands
Unit3CommercialBrands单元测验
1、单选题：
Please make sure that our order will be executed to the
entire _______ of our customers.
选项：
A: satisfaction
B: satisfactory
C: satisfying
D: satisfied
答案: 【 satisfaction 】
2、单选题：
The goods _____________ if
your L/C had arrived by the end of this month.
选项：
A: would have been shipped
B: would be shipped
C: will be shipped
D: should have been shipped
答案: 【 would have been shipped 】
3、单选题：
Unless otherwise _____________, we wish to arrange to take out
insurance on the shipment against All Risks and War Risk.
选项：
A: instructing
B: instructed
C: to instruct
D: instructs
答案: 【 instructed 】
4、单选题：
Please tell us ­­­­­­­­­­­­­­­________________ the
goods will be transshipped.
选项：
A: where
B: what
C: which
D: who
答案: 【 where 】
5、单选题：
Please ___________ us how the goods are packed.
选项：
A: advice
B: advise
C: notice
D: note
答案: 【 advise 】
6、单选题：
Our customers request you ___________ what you mean
by “prompt shipment”.
选项：
A: explain
B: to explain
C: explaining
D: explained
答案: 【 to explain 】
7、单选题：
___________ the end of March, we had shipped 2,000 tons of rice to London.
选项：
A: In
B: By
C: at
D: from
答案: 【 By 】
8、单选题：
Shipment will be _______________ in May 2007.
选项：
A: left
B: started
C: set out
D: effected
答案: 【 effected】
9、单选题：
Goods will be shipped within one month after ___________ of your order.
选项：
A: receiving
B: reception
C: receipt
D: received
答案: 【 receipt 】
10、单选题：
It is imperative that all your future credits should allow transshipment and ___________ shipment.
选项：
A: partial
B: partly
C: in part
D: parted
答案: 【 partial 】
11、单选题：
Shipment is to be made during March to May ___________ three equal lots.
选项：
A: in
B: at
C: by
D: on
答案: 【 in 】
12、单选题：
Direct steamers to your port are few ______________ winter season.
选项：
A: at
B: on
C: during
D: by
答案: 【