大学MOOC 商务英语（2），国际剑桥商务英语（2）(武汉学院)1450326306 最新慕课完整章节测试答案

随堂测验

1、单选题：
1.     Which of the following SWOT elements are internal factors for a business?​
选项：
A:  Strengths and Weaknesses 
B: Opportunities and Threats 

C: Strengths and Opportunities 

D: Weaknesses and Threats 

答案: 【  Strengths and Weaknesses 】

2、单选题：
2. Which of the following is false regarding why a SWOT Analysis is used?‎
选项：
A:  To build on the strengths of a business 

B: To minimize the weaknesses of a business 

C: To reduce opportunities available to a business 
D:                    To counteract threats to a business 
答案: 【 To reduce opportunities available to a business 】

3、单选题：
3. Which of the following could be a strength?‏
选项：
A: Weather           
B: New international market
C: A price that is too high

D:       The location of a business
答案: 【       The location of a business】

4、单选题：
4. Which of the following could be a weakness?
‎
选项：
A: A developing market such as the Internet

B: Competitors with access to better channels of distribution
C: Poor quality of goods and services

D:       Special marketing expertise 
答案: 【 Poor quality of goods and services
】

5、单选题：
5. Which of the following could be an opportunity?
‎
选项：
A: Having quality processes and procedures

B: Moving into new market segments that offer improved profits
C: Damaged reputation

D: A new competitor in your home market
答案: 【 Moving into new market segments that offer improved profits】