大学MOOC 剑桥大学BEC专业技能(西华师范大学)1452627171 最新慕课完整章节测试答案
Unit4RoutineandInformativeBusinessMessages第四章日常信息性沟通
第四单元测验
1、单选题：
Which of the following statements best describes the use of letters, e-mails, and memos in business today?
选项：
A: Businesses use memos to deliver positive messages internally and externally, but they use a formal business letter to deliver negative messages.
B: E-mail delivers most internal communication, hard-copy memos deliver most external communication, and letters communicate only legal issues.
C: Despite the popularity of e-mail, in certain situations letters remain the preferred channel of communication for delivering messages outside an organization.
D: Businesses today use e-mail, memos, and letters interchangeably for all audiences, purposes, and messages.
答案: 【 Despite the popularity of e-mail, in certain situations letters remain the preferred channel of communication for delivering messages outside an organization.】
2、单选题：
In which of the following situations should you send a letter instead of an e-mail message?
选项：
A: You are planning a sales team meeting.
B: You are asking leading members of the community to contribute to a fundraising event to improve local parks.
C: You are inviting employees to the annual sales seminar.
D: You are reminding employees of Friday's divisional meetings.
答案: 【 You are asking leading members of the community to contribute to a fundraising event to improve local parks.】
3、单选题：
In the popular block letter format, which of the following guidelines apply?
选项：
A: Start all lines at the left margin.
B: Use fully justified margins on all sides and center the body of the letter on the page.
C: Start the sender's address, the dateline, and the complimentary close at the midpoint; align all other letter parts at the left margin.
D: Double-space all content to improve readability.
答案: 【 Start all lines at the left margin.】
4、单选题：
Which parts of your letters are readers likely to find most interesting and read first?
选项：
A: Address
B: Opening and closing
C: Middle paragraphs of justification and explanation
D: Salutation
答案: 【 Opening and closing】
5、单选题：
One of the best ways to open a direct request that is likely to be granted is a(an)
选项：
A: enthusiastic greeting and explanation of who the writer is.
B: justification of the request to be made.
C: question or polite command.
D: thorough explanation of the needs and parameters of the request.
答案: 【 question or polite command.】
6、单选题：
Which of the following is an effective opening for a routine information request letter?
选项：
A: Please answer the following questions about your Web hosting services.
B: My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.
C: I recently read an article about your firm in the Cape Cod Times.
D: Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.
答案: 【 Please answer the following questions about your Web hosting services.】
7、单选题：
Marcus has five questions to ask his reader in a routine information request letter. What is the best way to present these questions?
选项：
A: As a separate enclosure
B: In a bulleted or numbered list in the body of his letter
C: In paragraph form in the body of his letter
D: In a follow-up e-mail
答案: 【 In a bulleted or numbered list in the body of his letter】
8、单选题：
The body of a routine request letter presents
选项：
A: details explaining your request.
B: action responses from the receiver.
C: deadlines and approvals from government agencies.
D: cost-to-benefit ratio analyses.
答案: 【 details explaining your request.】
9、单选题：
End dates and specific actions in a routine request letter should be placed in the
选项：
A: introduction.
B: body.
C: closing.
D: enclosure notation.
答案: 【 closing.】
10、单选题：
Which of the following would be the most effective closing statement in a routine action request letter?
选项：
A: Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.
B: We hope you can get our work completed in a timely manner.
C: Thanking you in advance for sending a copy of the contract for installation of a new HVAC system by April 1.
D: I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience.
答案: 【 Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.】
11、单选题：
Which of these is the best advice when preparing an e-mail responding to a request?
选项：
A: Do not waste time on fact checks or data verification because e-mails are not legally binding in the same way a response letter is.
B: In concluding your response message, be succinct and avoid personal notes.
C: When answering a group of questions, avoid clumping them into a bulleted list.
D: If a policy or procedure presented in your response needs authorization, seek approval from a supervisor or executive before writing.
答案: 【 If a policy or procedure presented in your response needs authorization, seek approval from a supervisor or executive before writing.】
12、单选题：
A subject line in a direct reply letter
选项：
A: is mandatory.
B: generally refers in abbreviated form to previous correspondence and/or summarizes a message.
C: must be written as a complete sentence.
D: identifies the sender and his or her company.
答案: 【 generally refers in abbreviated form to previous correspondence and/or summarizes a message.】
13、单选题：
Which of the following is the most effective opening sentence for a direct reply letter?
选项：
A: Your letter of June 23, in which you sought information about our corporate travel packages, has been referred to me for reply.
B: This is to inform you that we received your letter of June 23 seeking information about our corporate travel packages.
C: Yes, we can put together a corporate travel package that will meet your needs and fit your budget.
D: Thank you so much for your interest in our corporate travel packages.
答案: 【 Yes, we can put together a corporate travel package that will meet your needs and fit your budget.】
14、单选题：
Shannon is writing a direct reply letter to a potential client. In the body of the letter, she will be answering several questions and wants her responses to be logical and readable. What should she do?
选项：
A: Place the answers in a numbered or bulleted list.
B: Place the answers on a separate page and attach it to the letter.
C: Place her answers in complete sentences in paragraph form.
D: Avoid clarifying statements, which could create legal trouble.
答案: 【 Place the answers in a numbered or bulleted list.】
15、单选题：
Which of the following sentences most effectively presents promotional materials in a letter responding to a customer inquiry?
选项：
A: We offer an outstanding variety of thank-you gifts for our most valuable customers.
B: You will find that our top-selling host gift baskets not only welcome your guest