大学MOOC 国际营销(浙大宁波理工学院)1450304236 最新慕课完整章节测试答案

Quiz#1

1、单选题：
​Which is the highest level of need according to ‘Maslow’s hierarchy of needs’?​
选项：
A: Self-actualization
B: Safety
C: Esteem
D: Love/Belonging
E: Phisiology
答案: 【 Self-actualization】

2、单选题：
‏Order the following types of need in ‘Maslow’s hierarchy of needs’ from the basic to higher levels.1. Safety; 2. Esteem; 3. Physiological; 4. Love‌
选项：
A: 3，1， 4， 2
B: 3，4，1，2
C: 1，3，2，4
D: 4，2，3，1
E: 3，2，4，1
答案: 【 3，1， 4， 2】

3、单选题：
‍“‘Market’ is made up of existing or potential customers with the desire and ability to pay for the products or services.” This definition of market is conceptualized from the perspective of _____​
选项：
A: Marketing
B: Government
C: Origin
D: Economics
答案: 【&nb