大学MOOC 电子商务英语(山东交通学院)1454522175 最新慕课完整章节测试答案

1.1 Test

1、单选题：
‍E-commerce can be defined as:‎
选项：
A: digitally enabled commercial transactions between and among organizations and individuals.
B: the use of digital technologies in a firm's daily activities.
C: the digital enablement of transactions and processes within an organization.
D: any electronically based organizational activity that supports a firm’s market exchanges.
答案: 【 digitally enabled commercial transactions between and among organizations and individuals.】

2、单选题：
‎Which of the following is an example of e-business?‌
选项：
A: Amazon's inventory control system
B: the Amazon.com website
C: an Amazon mobile app
D: Amazon's Pinterest page
答案: 【 Amazon's inventory control system】

3、单选题：
​Which of the following can be considered synonymous with the term e-commerce?‏
选项：
A: e-business
B: digital commerce
C: the Internet
D: the Web
答案: 【 digital commerce】

4、多选题：
‍The term e-commerce contains the following key elements:‏
选项：
A: digitally enabled 
B: commercial transactions
C: between and among organizations and individuals
D: inter-firm transaction
答案: 【 digitally enabled ;
commercial transactions;
between and among organizations and individuals】

5、判断题：
‌The term e-commerce refers to the digital enabling of business processes both inside and outside the firm.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

1.2 Test

1、单选题：
‎Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?​
选项：
A: richness
B: ubiquity
C: information density
D: personalization
答案: 【 richness】

2、单选题：
‍Which of the following features of e-commerce technology is related to the concept of network externalities?‌
选项：
A: richness
B: interactivity
C: universal standards
D: information density
答案: 【 universal standards】

3、单选题：
‍‍‍Which of the following features of e-commerce technology allows users to participate in the creation of online content?‍‍‍
选项：
A: ubiquity
B: global reach
C: information density
D: social technology
答案: 【 social technology】

4、多选题：
‌Which of the following belong to the unique features of e-commerce technology?‏
选项：
A: Personalization
B: Universal standards
C: On-way communication
D: Information density
答案: 【 Personalization;
Universal standards;
Information density】

5、判断题：
​​​Ubiquity increases the cognitive energy required to transact in a marketspace.​
选项：
A: 正确
B: 错误
答案: 【 错误】

1.3 Test

1、单选题：
​Which of the following is a platform for B2B e-commerce?‎
选项：
A: Airbnb
B: Facebook
C: Meituan
D: Go2Paper
答案: 【 Go2Paper】

2、单选题：
‍All of the following are platforms for C2C e-commerce except:‌
选项：
A: Walmart
B: 闲鱼
C: Craigslist
D: Etsy
答案: 【 Walmart】

3、单选题：
‍Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?​
选项：
A: consumer-to-consumer (C2C)
B: social e-commerce
C: mobile e-commerce
D: business-to-business (B2B)
答案: 【 mobile e-commerce】

4、多选题：
​_______can be looked at as subsets of B2B, B2C and C2C e-commerce.‍
选项：
A: Mobile e-commerce
B: Social e-commerce
C: Local e-commerce
D: Cloud computing
答案: 【 Mobile e-commerce;
Social e-commerce;
Local e-commerce】

5、判断题：
‏B2B e-commerce is the largest type of e-commerce.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

2.1 Test

1、单选题：
‏Which of the following is not an element of nearly perfect competitive market?‏
选项：
A:  Information is equally distributed.
B:  Transaction costs are high.
C:  Prices can be dynamically adjusted to reflect actual demand.
D:  Unfair competitive advantages are eliminated.
答案: 【  Transaction costs are high.】

2、单选题：
​Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?‎
选项：
A: network effect
B:  disintermediation
C:  friction-free commerce
D:  first mover advantage
答案: 【  disintermediation】

3、单选题：
‎Which of the following is a characteristic of e-commerce during the Invention period?‍
选项：
A: mobile technology
B: earnings and profit emphasis
C: disintermediation
D: extensive government surveillance
答案: 【 disintermediation】

4、单选题：
​All of the following are examples of Web 2.0 sites and applications except:​
选项：
A: photo-sharing sites.
B: blogs.
C: wikis.
D: auction sites.
答案: 【 auction sites.】

5、判断题：
‎A network effect occurs where all participants receive value from the fact that everyone else uses different tools or products. ​
选项：
A: 正确
B: 错误
答案: 【 错误】

2.2 Test

1、单选题：
‏Which of the following best describes the early years of e-commerce?‌
选项：
A: They were a technological success but a mixed business success.
B: They were a technological success but a business failure.
C: They were a technological failure but a business success.
D: They were a mixed technological and business success.
答案: 【 They were a technological success but a mixed business success.】

2、单选题：
‍Which of the following refers to the practice of researching a product online before purchasing it at a physical store?​
选项：
A: zooming
B: grazing
C: showrooming
D: webrooming
答案: 【 webrooming】

3、多选题：
‏Which of the following belong to BAAD tech giants?‎
选项：
A: Google
B: Baidu
C: Apple
D: Amazon
答案: 【 Google;
Apple;
Amazon】

4、判断题：
‏Price dispersion has been eliminated in e-commerce.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

5、判断题：
‌Real markets are imperfect.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

Chapter 1 Test

1、单选题：
‌Which of the following refers to any disparity in relevant market information among parties in a transaction?‏
选项：
A: information asymmetry
B: unfair competitive advantage
C: imperfect competition
D: dynamic pricing
答案: 【 information asymmetry】

2、单选题：
‍Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?‏
选项：
A: Marketing messages had little richness.
B: The smaller the audience reached, the less rich the message.
C: The larger the audience reached, the less rich the message.
D: Richness was unrelated to reach.
答案: 【 The larger the audience reached, the less rich the message.】

3、单选题：
‎Which of the following is not a unique feature of e-commerce technology?‏
选项：
A: interactivity
B: social technology
C: information asymmetry
D: richness
答案: 【 information asymmetry】

4、单选题：
​E-commerce is available just about everywhere and anytime. This is known as:‏
选项：
A: richness.
B: information density.
C: ubiquity.
D: reach.
答案: 【 ubiquity.】

5、单选题：
​Which of the following is a leading platform for social e-commerce?‍
选项：
A: Amazon
B: eBay
C: Wikipedia
D: Facebook
答案: 【 Facebook】

6、单选题：
‍Which type of e-commerce generated the largest revenue？‌
选项：
A: B2B
B: B2C
C: C2C
D: M-commerce
答案: 【 B2B】

7、单选题：
‏Which of the following is not a characteristic of a perfect competitive market?‎
选项：
A: Price, cost, and quality information are equally distributed.
B: A nearly infinite set of suppliers compete against one another.
C: Customers have access to all relevant information worldwide.
D: It is highly regulated.
答案: 【 It is highly regulated.】

8、单选题：
‍All of the following were visions of e-commerce expressed during the early years of e-commerce except:​
选项：
A: a nearly perfect information marketspace.
B: friction-free commerce.
C: disintermediation.
D: fast follower advantage.
答案: 【 fast follower advantage.】

9、单选题：
The early years of e-commerce are considered:​
选项：
A: the most promising time in history for the successful implementation of first mover advantages.
B: an economist's dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted.
C: a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
D: a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
答案: 【 a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.】

10、多选题：
‏The unique features of e-commerce technology include:‍
选项：
A: Ubiquity
B: Specific standards
C: Global Reach
D: Richness
答案: 【 Ubiquity;
Global Reach;
Richness】

11、多选题：
‎The growth of social e-commerce is driven by_________.‌
选项：
A: social sign-on
B: network notification
C: integrated social commerce tools
D: sharing of products, services, and content on social accounts
答案: 【 social sign-on;
network notification;
integrated social commerce tools;
sharing of products, services, and content on social accounts】

12、多选题：
Economists early visions about e-commerce include_________‏
选项：
A: a nearly perfect competitive 
B: Information asymmetry would be greatly reduced
C: disintermediation
D: Consumers are not price sensitive
答案: 【 a nearly perfect competitive ;
Information asymmetry would be greatly reduced;
disintermediation】

13、多选题：
​The Reinvention period is characterized by_________.‌
选项：
A: local economy
B: user-generated content
C: viral marketing
D: disintermediation
答案: 【 local economy;
user-generated content;
viral marketing】

14、判断题：
‎Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

15、判断题：
‏Cost transparency refers to the ease with which consumers can find out the variety of prices in a market​
选项：
A: 正确
B: 错误
答案: 【 错误】

1.1 Test

1、单选题：
‏Which element of the business model addresses what a firm provides that other firms do not and cannot?‏
选项：
A: competitive environment
B: competitive advantage
C: market strategy
D: value proposition
答案: 【 value proposition】

2、单选题：
‏Successful e-commerce value propositions include_________.‎
选项：
A: reduction of product search costs
B: fast product delivery 
C: Personalization
D: Subscription 
答案: 【 Personalization】

3、单选题：
‍JD.com provides a service, called “211 限时达”. This demonstrates the proposition of _________.‎
选项：
A: personalization and customization
B: selection and convenience
C: reduction of price discovery cost
D: fast product delivery
答案: 【 fast product delivery】

4、多选题：
‌Amazon makes it possible for book lovers to shop virtually any book 24 hours a day. This demonstrates the proposition of _________.‎
选项：
A: personalization and customization
B: selection and convenience
C: reduction of price discovery cost
D: management of product delivery
答案: 【 selection and convenience;
reduction of price discovery cost】

5、判断题：
‍A value proposition defines how a company's product or service will generate revenue for the firm.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

1.2 Test

1、单选题：
‏All of the following use an advertising revenue model except:‏
选项：
A: Facebook.
B: Yahoo.
C: Google.
D: Walmart.
答案: 【 Walmart.】

2、单选题：
‍Which of the following uses a subscription-based sales revenue model?‎
选项：
A: Yahoo
B: eBay
C: Facebook
D: BirchBox
答案: 【 BirchBox】

3、单选题：
‌Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?‌
选项：
A: advertising revenue model
B: subscription revenue model
C: freemium strategy
D: premium strategy
答案: 【 freemium strategy】

4、单选题：
‎Which of the following adopts a transaction revenue model?‎
选项：
A: E*Trade
B: eBay
C: Facebook
D: Gap
答案: 【 eBay】

5、判断题：
‍In the subscription revenue model, a company primarily generates income from the display of ads. ‏
选项：
A: 正确
B: 错误
答案: 【 错误】

1.3 Test

1、单选题：
‏Which element of the business model refers to the presence of substitute products in the market?‌
选项：
A: value proposition
B: competitive environment
C: competitive advantage
D: market opportunity
答案: 【 competitive environment】

2、单选题：
​Which of the following factors is not a significant influence on a company's competitive environment?‏
选项：
A: how many competitors are active
B: what the market share of each competitor is
C: the availability of supportive organizational structures
D: how competitors price their products
答案: 【 the availability of supportive organizational structures】

3、单选题：
‍First movers often fail because:‌
选项：
A: their competitive advantage is unfair.
B: they lack complementary resources needed to sustain their advantages.
C: they are operating in a perfect market.
D: they fail to leverage their competitive assets.
答案: 【 they lack complementary resources needed to sustain their advantages.】

4、多选题：
‌Which one of the following can be considered a direct competitor of Priceline?​
选项：
A: Travelocity.
B: Expedia.
C: Orbitz.
D: ESPN.
答案: 【 Travelocity.;
Expedia.;
Orbitz.】

5、判断题：
‌The realistic market opportunity refers to the company’s intended marketspace and the overall potential financial opportunities available to the firm in that marketspace. ‎
选项：
A: 正确
B: 错误
答案: 【 错误】

1.4 Test

1、单选题：
‏ A ________ specifically details how you plan to find customers and to sell your product.‌‏‌
选项：
A: sales analysis
B: business plan
C: competitive strategy
D: market strategy
答案: 【 market strategy】

2、单选题：
‌ ________ describes how the company will organize the work that needs to be accomplished.‎
选项：
A: market strategy
B: business plan
C: organizational development
D: marketing campaign
答案: 【 organizational development】

3、单选题：
‌Typically, in the beginning, _________who can perform multiple tasks are hired.‎
选项：
A: generalists
B: specialists
C: 缺省
D: 缺省
答案: 【 generalists】

4、多选题：
‏To identify good managers, first consider the following experiences.‍
选项：
A: What kind of technical background is desirable?
B: What kind of supervisory experience is necessary?
C: How many years in a particular function should be required?
D: Do prospective senior managers have experience and contacts for raising financing from outside investors?
答案: 【 What kind of technical background is desirable?;
What kind of supervisory experience is necessary?;
How many years in a particular function should be required?;
Do prospective senior managers have experience and contacts for raising financing from outside investors?】

5、判断题：
‌Twitter, YouTube, and Weibo encourage users to post their content on the sites for free, build personal profile pages, and build a community. This is a social network marketing strategy.‏
选项：
A: 正确
B: 错误
答案: 【 正确】

2.1 Test

1、单选题：
‌Which of the following is not a community provider?‎‌‎‌‎
选项：
A: LinkedIn
B: Facebook
C: Blue Nile
D: Pinterest
答案: 【 Blue Nile】

2、单选题：
​Which of the following is not an example of the bricks-and-clicks e-tailing business model?‌​‌​‌
选项：
A: Walmart
B: JCPenny
C: Dell
D: Gome
答案: 【 Dell】

3、单选题：
‏In general, the key to becoming a successful content provider is to:​‏​‏​
选项：
A: own the content being provided.
B: own the technology by which content is created, presented, and distributed.
C: provide online content for free.
D: provide other services as well as online content.
答案: 【 own the content being provided.】

4、多选题：
‌Community providers create an online environment where people with similar interests can________.‌‌‌‌‌
选项：
A: can transact (buy and sell goods)
B: share interests, photos, videos
C: communicate with like-minded people
D: receive interest-related information
答案: 【 can transact (buy and sell goods);
share interests, photos, videos;
communicate with like-minded people;
receive interest-related information】

5、判断题：
‍Niche sites with smaller dedicated audiences, are not ideal advertising territories.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

2.2 Test

1、单选题：
​Which of the following is not considered a portal?‏​‏​‏
选项：
A: Yahoo
B: MSN
C: Amazon
D: AOL
答案: 【 Amazon】

2、单选题：
‏All of the following can be considered examples of the market creator business model except:​‏​‏​
选项：
A: eBay.
B: Priceline.
C: Uber.
D: Twitter.
答案: 【 Twitter.】

3、单选题：
‎In the ________ business model, a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.‍‎‍
选项：
A: market creator
B: community provider
C: e-tailer
D: portal
答案: 【 market creator】

4、多选题：
‌The largest industries using transaction broker business model are ​‌​
选项：
A: financial services
B: travel services
C: job placement services
D: retailors
答案: 【 financial services;
travel services;
job placement services】

5、判断题：
‎Vertical portals are focused around a particular subject matter or market segment.‏
选项：
A: 正确
B: 错误
答案: 【 正确】

3 Test

1、单选题：
‍All of the following are examples of business-to-business (B2business models except:‍
选项：
A: e-distributors.
B: e-procurement.
C: exchanges.
D: portals.
答案: 【 portals.】

2、单选题：
​What is the primary revenue model for an e-distributor?‏
选项：
A: sales
B: transaction fee
C: advertising
D: subscription
答案: 【 sales】

3、单选题：
‎Which of the following may offer its customers value chain management software?‍
选项：
A: e-distributors
B: e-procurement companies
C: exchanges
D: community providers
答案: 【 exchanges】

4、多选题：
‏Grainger is the largest distributor of ________ supplies. ‏
选项：
A: Maintenance
B: Repair
C: operations 
D: Function
答案: 【 Maintenance;
Repair;
operations 】

5、判断题：
​Ariba essentially provides software service to help both sellers and buyers manage their supply chain.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

Chapter 2 Test

1、单选题：
‎Which of the following is an example of the affiliate revenue model?​
选项：
A: QQ music
B: eBay
C: JD
D: Amazon
答案: 【 Amazon】

2、单选题：
‌Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately?‌
选项：
A: $5 billion
B: $6.6 billion 
C: $165 billion
D: $25 billion
答案: 【 $5 billion】

3、单选题：
‌All of the following can be considered a direct or indirect competitor of Amazon except:‏
选项：
A: eBay.
B: Apple's iTunes Store.
C: Walmart.
D: Priceline.
答案: 【 Priceline.】

4、单选题：
‍All of the following may lead to a competitive advantage except:‌
选项：
A: less expensive suppliers.
B: better employees.
C: fewer products.
D: superior products.
答案: 【 fewer products.】

5、单选题：
​Which of the following is an example of a company using the content provider model?‌
选项：
A: Priceline
B: Netflix
C: Dell
D: eBay
答案: 【 Netflix】

6、单选题：
‎Which of the following is not a variation of the e-tailer business model？‎
选项：
A: bricks-and-clicks
B: virtual merchant
C: market creator
D: manufacturer-direct
答案: 【 market creator】

7、单选题：
‍A ______ is a digital network designed to coordinate the flow of communications among firms engaged in business together. ‏
选项：
A: private industrial network
B: exchange
C: e-distributor
D: industry consortia
答案: 【 private industrial network】

8、多选题：
‍Which of the following belong to major types of e-tailers?‏
选项：
A: virtual merchant
B: bricks-and- clicks
C: manufacturer-direct
D: Community providers
答案: 【 virtual merchant;
bricks-and- clicks;
manufacturer-direct】

9、多选题：
​Service providers trade _________ for revenue.‏
选项：
A: Knowledge
B: Expertise
C: Capabilities
D: Products
答案: 【 Knowledge;
Expertise;
Capabilities】

10、多选题：
‎Which of the following companies are examples of industry consortia?‍
选项：
A: Bosch 
B: Schaeffler 
C: Ariba
D: Grainger
答案: 【 Bosch ;
Schaeffler 】

11、多选题：
​Which of the following are true for Walmart’s network?‌
选项：
A: monitor the sales of their goods
B: monitor the status of shipments
C: monitor the actual inventory level of their goods
D: It is one of the largest private industrial networks in the world 
答案: 【 monitor the sales of their goods;
monitor the status of shipments;
monitor the actual inventory level of their goods;
It is one of the largest private industrial networks in the world 】

12、判断题：
‏An e-commerce business model aims to use and leverage the unique qualities of the Internet, the Web, and the mobile platform. ‎
选项：
A: 正确
B: 错误
答案: 【 正确】

13、判断题：
‌The single most important element of a business model is the management team responsible for making the model work. ‍
选项：
A: 正确
B: 错误
答案: 【 正确】

14、判断题：
‏Cooperation with key opinion leaders(KOL) has become the most popular marketing strategy for social media platforms and advertisers in China.‏
选项：
A: 正确
B: 错误
答案: 【 正确】

15、判断题：
‍On-demand service companies are characterized by the free sharing of resources between the company and consumers.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

1.1 Test

1、单选题：
________ describes the habit of ingoring someone in favour of a mobile phone. ​
选项：
A: Phubbing
B: Igubbing
C: Fubbing
D: Thubbing
答案: 【 Phubbing】

2、多选题：
​Which of the following is true about “Phubbing”?‍
选项：
A: People are using the Internet too much
B: It's hurting our relationship