大学MOOC Introduction to E-commerce(Dongbei University of Finance & Economics)1461588172 最新慕课完整章节测试答案

1.1.4 Homework

1、单选题：
‌In short, e-commerce is ________ carried out on the Internet using modern information technology.‍
选项：
A: Express delivery service
B: Customer service
C: Marketing activity
D: Trading activity
答案: 【 Trading activity】

2、单选题：
‏In the following descriptions of the characteristics of e-commerce, which one is not true?‏
选项：
A: Modernization
B: Virtualization
C: Informatization
D: Scalability
答案: 【 Modernization】

3、单选题：
‍E-commerce can be divided into ________ based on the transaction degree.‍
选项：
A: B2B, B2C, C2C and B2G
B: Internet e-commerce, Intranet e-commerce, extranet e-commerce and mobile commerce
C: EDI-based e-commerce and non-EDI e-commerce
D: Complete e-commerce and incomplete e-commerce
答案: 【 Complete e-commerce and incomplete e-commerce】

4、单选题：
​The type of the famous domestic e-commerce platform "Jingdong" is________.​
选项：
A: B2B
B: B2C
C: C2C
D: B2G
答案: 【 B2C】

5、单选题：
‎Which of the following types of e-commerce is not classified according to the network types used by enterprises to carry out e-commerce?‌
选项：
A: Extranet e-commerce
B: Internet e-commerce
C: Ethernet e-commerce
D: Intranet e-commerce
答案: 【 Ethernet e-commerce】

1.2.4 Homework

1、单选题：
‎Which of the following descriptions of e-commerce and traditional commerce is not true?‎
选项：
A: The logistics and distribution methods of e-commerce are different from those of traditional commerce. 
B: E-commerce activities can not be limited by time and space, while traditional commerce can not do this.
C: E-commerce can more easily realize the differentiation of customers' personalities and put ads in a targeted way.
D: E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid.
答案: 【 E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid.】

2、单选题：
​Which of the following is the characteristic of the e-commerce transaction environment?‌
选项：
A: The market form has the characteristics of virtualization and globalization.
B: The enterprises'  supply chain has the characteristic of gradual transmission.
C: The marketing method of the enterprise has the characteristic of large-scale marketing.
D: E-commerce makes consumers shop more irrationally.
答案: 【 The market form has the characteristics of virtualization and globalization.】

3、单选题：
‍Regarding the operational process of business activities, which of the following is true?​
选项：
A: Preparation → Trade negotiation → Contract signing and execution → Payment
B: Trade negotiation → Preparation → Contract signing and execution → Payment
C: Trade negotiation → Contract signing and execution → Preparation → Payment
D: Preparation → Trade negotiation → Payment → Contract signing and execution
答案: 【 Preparation → Trade negotiation → Contract signing and execution → Payment】

4、单选题：
‎Which of the following is incorrect about the impact of e-commerce on consumers?​
选项：
A: Consumers tend to shop more rationally.
B: Consumers mainly choose commodities by browsing websites.
C: E-commerce has greatly improved the transparency of commodity prices and increased the sales cost of merchants.
D: After purchasing goods, consumers express their shopping feelings on the Internet and become the most helpful partners for enterprises.
答案: 【 E-commerce has greatly improved the transparency of commodity prices and increased the sales cost of merchants.】

5、单选题：
‎Which of the following belong to the e-commerce operation process?‎
选项：
A: Generating orders by handwriting or printing.
B: Printing inventory list to check inventory.
C: Sending orders on the Internet.
D: Printing and submitting the production plan.
答案: 【 Sending orders on the Internet.】

1.3.4 Homework

1、单选题：
​Which of the following causes of e-commerce is not true?​
选项：
A: Increasing market competition
B: Development of information and communication technology
C: Development of express service industry
D: Development of global trade liberalization
答案: 【 Development of express service industry】

2、单选题：
‌In the following descriptions of the development status of e-commerce in China, which one is not true?‍
选项：
A: E-commerce infrastructure conditions are gradually improving.
B: In 2017, the operating revenue of C2C transaction services in China was larger than that of B2C transaction services.
C: E-commerce has penetrated into various industries.
D: Small and medium-sized enterprises and traditional enterprises step into the threshold of e-commerce.
答案: 【 In 2017, the operating revenue of C2C transaction services in China was larger than that of B2C transaction services.】

3、单选题：
‏Currently, which of the following B2C e-commerce service providers account for the largest market share?‌
选项：
A: Tmall
B: Jingdong Mall
C: Suning Tesco
D: Vipshop
答案: 【 Tmall】

4、单选题：
‎In the following descriptions of the development of e-commerce , which one is not true?‎
选项：
A: From 2013 to 2017, the scale of China's e-commerce transactions increased year by year.
B: The development of e-commerce has experienced two stages: EDI based e-commerce and Internet-based e-commerce.
C: 2018 is the 9th Tmall Double Eleven Shopping Carnival.
D: Economic digitization, globalization of competition, trade liberalization, and social networking are all reasons that promote e-commerce.
答案: 【 2018 is the 9th Tmall Double Eleven Shopping Carnival.】

Unit 1 Test

1、单选题：
‏In short, e-commerce is ________ carried out on the Internet using modern information technology.‍
选项：
A: Express delivery service
B: Customer service
C: Marketing activity
D: Trading activity
答案: 【 Trading activity】

2、单选题：
‌Which of the following descriptions of e-commerce and traditional commerce is not true?‌
选项：
A: The logistics and distribution methods of e-commerce are different from those of traditional commerce. 
B: E-commerce activities can not be limited by time and space, while traditional commerce can not do this.
C: E-commerce can more easily realize the differentiation of customers' personalities and put ads in a targeted way.
D: E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid.
答案: 【 E-commerce must sign a written contract and issue machine-printed invoices, otherwise it will be invalid.】

3、单选题：
‍Which of the following impacts of e-commerce on traditional commerce is not true?‏
选项：
A: The market form has the characteristics of virtualization and globalization.
B: The supply chain has developed from centering on the core enterprises to the way of gradual transmission.
C: The marketing method of the enterprises has developed from large-scale marketing to precision marketing.
D: E-commerce has changed the shopping decision-making process of consumers, and has also made consumers shop more rationally.
答案: 【 The supply chain has developed from centering on the core enterprises to the way of gradual transmission.】

4、单选题：
​Which of the following causes of e-commerce is not true?‍
选项：
A: Increasing market competition
B: Development of information and communication technology
C: Development of express service industry
D: Development of global trade liberalization
答案: 【 Development of express service industry】

5、单选题：
‌E-commerce can be divided into ________ based on the transaction degree.‏
选项：
A: B2B, B2C, C2C and B2G
B: Internet e-commerce, Intranet e-commerce, extranet e-commerce and mobile commerce
C: EDI-based e-commerce and non-EDI e-commerce
D: Complete e-commerce and incomplete e-commerce
答案: 【 Complete e-commerce and incomplete e-commerce】

10.1.4 Homework

1、单选题：
‍There will always be friends on WeChat forwarding Pinduoduo, asking friends to help bargain, this belongs to ________.​
选项：
A: Distribution model represented by S2B2C
B: Group joining model based on WeChat ecological model
C: Community shopping guide model based on UGC content
D: Ordinary group buying model
答案: 【 Group joining model based on WeChat ecological model】

2、多选题：
‍What is the development trend of e-commerce reflected by the rapid development of online transactions and payment products?‏
选项：
A: Deepen
B: Integration
C: Specialization
D: Internationalization
答案: 【 Deepen;
Integration;
Specialization;
Internationalization】

3、多选题：
​Which of the following e-commerce models have multiple participant types?‎
选项：
A: O2O
B: BAB
C: C2B
D: BUC
答案: 【 BAB;
BUC】

4、多选题：
​The expansion of the scope in the development of e-commerce is reflected in ________.‍
选项：
A: Education Internationalization
B: Standard Internationalization
C: Internationalization of legal norms
D: Service supports internationalization
答案: 【 Standard Internationalization;
Internationalization of legal norms;
Service supports internationalization】

Unit 10 Test

1、单选题：
‏The Dharma plate launched by Alimama, a digital marketing platform under the Alibaba Group‌
选项：
A: Customer Relationship Management System
B: Personalized recommendation system
C: Online price comparison system
D: Keyword bidding ranking system
答案: 【 Customer Relationship Management System】

2、单选题：
‏“ B ” stands for________ in the S2B2C social e-commerce model.‎
选项：
A: Supplier
B: Customers
C: Buyer
D: Distributor
答案: 【 Distributor】

3、单选题：
‌There will always be friends on WeChat forwarding Pinduoduo, asking friends to help bargain, this belongs to ________.‏
选项：
A: Distribution model represented by S2B2C
B: Group joining model based on WeChat ecological model
C: Community shopping guide model based on UGC content
D: Ordinary group buying model
答案: 【 Group joining model based on WeChat ecological model】

4、多选题：
‍Which of the following e-commerce models have multiple participant types?‌
选项：
A: O2O
B: BAB
C: C2B
D: BUC
答案: 【 BAB;
BUC】

2.1.4 Homework

1、单选题：
‌The components of the e-commerce system includes ________.‎
选项：
A: the network platform, buyers and sellers, certification center, payment center, logistics center, customer service center, and e-commerce service providers
B: the network platform, buyers and sellers, certification center, payment center, logistics center, and e-commerce service providers
C:  the network platform, certification center, payment center, logistics center, and e-commerce service providers
D: the network platform, buyers and sellers, certification center, payment center, and logistics center
答案: 【 the network platform, buyers and sellers, certification center, payment center, logistics center, and e-commerce service providers】

2、单选题：
‌In the following descriptions of the framework of e-commerce, which one is not true?‎
选项：
A: The architecture of e-commerce include: hardware platform, network platform, software platform, and business service support platform.
B: The application of e-commerce includes market e-commerce, enterprise e-commerce and social e-commerce.
C: Public policies, laws and credit systems are the pillars of the e-commerce framework.
D: Technical standards and security are the pillars of the e-commerce framework.
答案: 【 Public policies, laws and credit systems are the pillars of the e-commerce framework.】

3、单选题：
‎The framework of e-commerce includes hardware platform, network platform, software platform and business service support platform. Which of the following statements is not true?​
选项：
A: The hardware platform mainly refers to the hardware infrastructure, including servers and storage devices.
B: The network platform uses network transmission media and network connection devices to connect server storage devices, etc.
C: Software platform refers to the operating environment of application software, which refers to the operating system.
D: The business service support platform includes payment centers, certification centers, and catalog services, etc.
答案: 【 Software platform refers to the operating environment of application software, which refers to the operating system.】

4、单选题：
‏The benefits that e-commerce can bring to enterprises do not include ________.‏
选项：
A: Developing new markets
B: Reducing the cost of technology development
C: Maintaining customer relations
D: Improving the efficiency of supply chain
答案: 【 Reducing the cost of technology development】

5、单选题：
​Which of the following does not belong to the third party service provider of e-commerce？‍
选项：
A: Suppliers
B: Logistics companies
C: Banks
D: Third-party payment platforms
答案: 【 Suppliers】

2.2.4 Homework

1、单选题：
‍Which of the following transactions does not belong to the B2B e-commerce model?‍
选项：
A: Manufacturers and suppliers
B: Producers and distributors
C: Agents and consumers
D: Distributors and retailers
答案: 【 Agents and consumers】

2、单选题：
‏The basic types of B2B e-commerce do not include ________.‍
选项：
A: seller's market model
B: trading market model
C: buyer's market model
D: subscription model
答案: 【 subscription model】

3、单选题：
‎Which of the following platforms belong to the B2B e-commerce model?‌
选项：
A: Taobao
B: Meituan
C: Hc360.Com
D: Tmall
答案: 【 Hc360.Com】

4、单选题：
‎The profit model of the third-party B2B e-commerce platform does not include ________.‌
选项：
A: Membership fee
B: Advertising revenue
C: Transaction commission
D: Price difference between products or services
答案: 【 Price difference between products or services】

5、单选题：
‍Tencent launched the industrial Internet business, which reflects the development trend of _______ in B2B e-commerce industry.‍
选项：
A: the integration of B2B and B2C
B: the extension from information services to online transactions
C: the transfer from offline payment to online payment
D: the vertical subdivision of the B2B e-commerce platform
答案: 【 the integration of B2B and B2C】

2.3.4 Homework

1、单选题：
‍Which of the following transactions belong to the B2C e-commerce model?‎
选项：
A: Wal-Mart purchases from Haier.
B: Huawei purchases mobile phone accessories.
C: Students buy books online from Dangdang.
D: Suning purchases office computers.
答案: 【 Students buy books online from Dangdang.】

2、单选题：
‍Which of the following does not belong to the business model of B2C e-commerce?‏
选项：
A: Online supermarket
B: Online shopping mall
C: Online subscription
D: Online procurement
答案: 【 Online procurement】

3、单选题：
‌Which of the following does not belong to the profit model of B2C e-commerce?‍
选项：
A: Merchant sales commission.
B: Offline service charges for training, exhibitions, forums, etc.
C: Price difference between products or services.
D: Sales profit of agents.
答案: 【 Offline service charges for training, exhibitions, forums, etc.】

4、单选题：
‎Which of the following platforms belong to the B2C e-commerce model?‎
选项：
A: ebay
B: Meituan
C: Dhgate.com
D: JD.com
答案: 【 JD.com】

2.4.4 Homework

1、单选题：
‍Which of the following transactions belong to the C2C e-commerce model?​
选项：
A: Consumers shop on JD.com.
B: Consumers shop on Taobao.
C: Businesses shop on Amazon.
D: Consumers shop on Tmall.
答案: 【 Consumers shop on Taobao.】

2、单选题：
‍Online auction is an operation model of C2C e-commerce. Which of the following statements about online auction is wrong?‍
选项：
A: The winner of an online English auction is the highest bidder within a limited time.
B: Reverse auction refers to that sellers offer goods to buyers at low prices.
C: The winner of an online Dutch auction is the highest bidder, while the price is the second highest bid.
D: A fixed price refers to that the sellers set the fixed price of goods.
答案: 【 The winner of an online Dutch auction is the highest bidder, while the price is the second highest bid.】

3、单选题：
‏The operation model of C2C e-commerce does not include ________.​
选项：
A: Online auction
B: Third-party trading platform
C: Classified advertising
D: Online gift model
答案: 【 Online gift model】

4、单选题：
‍Which of the following platforms belong to the C2C e-commerce model?‍
选项：
A: eBay
B: Dangdang
C: Hc360.Com
D: Tmall
答案: 【 eBay】

5、单选题：
​The profit model of C2C e-commerce includes________.‏
选项：
A: Merchant sales commission, transaction commission, advertising fee, value-added service fee, payment link fee
B: Membership fee, indirect profit sources, advertising fee, value-added service fee, payment link fee
C: Membership fee, transaction commission, advertising fee, value-added service fee, payment link fee
D: Membership fee, transaction commission, advertising fee, agency sales profit, payment link fee
答案: 【 Membership fee, transaction commission, advertising fee, value-added service fee, payment link fee】

2.5.4 Homework

1、单选题：
​In the following descriptions of the connotation of the C2B e-commerce model, which one is not true?‏
选项：
A: In the C2B e-commerce model, consumers occupy the dominant and first mover rights of products.
B: C2B e-commerce model is to gather the needs of consumers.
C: Enterprises are the driving force of C2B e-commerce model.
D: C2B e-commerce model is mainly manifested in group buying and personalized customization.
答案: 【 Enterprises are the driving force of C2B e-commerce model.】

2、单选题：
​"Seven Grid TOP" uploads new design drawings to let netizens vote. This e-commerce model belongs to ________. ‍
选项：
A: B2B
B: C2B
C: C2C
D: O2O
答案: 【 C2B】

3、单选题：
​Which of the following is not a typical form of group purchase ?‌
选项：
A: Consumer-initiated group buying
B: Website-initiated group buying
C: Seller-initiated group buying
D: Government procurement
答案: 【 Government procurement】

4、单选题：
​Which of the following statements about group buying is incorrect?‌
选项：
A: The varieties of group-buying products are limited.
B: Group buying is generally conducted in local groups with a small range of choices.
C: The development of group buying is promising and will not be affected by the declining price sensitivity of consumers.
D: Group buying can reduce transaction costs and expand market share for enterprises.
答案: 【 The development of group buying is promising and will not be affected by the declining price sensitivity of consumers.】

5、单选题：
​Which of the following platforms belong to the O2O e-commerce model?‏
选项：
A: Taobao
B: Meituan
C: Hc360.Com
D: Tmall
答案: 【 Meituan】

6、单选题：
‍The difference between O2O model and B2C model is that ________.‏
选项：
A: O2O model means that after consumers purchase goods and services online, they must go offline to enjoy services
B: O2O model allows consumers to pay offline
C: B2C model requires consumers to pick up the goods at the merchants
D: O2O allows merchants to have no offline physical stores
答案: 【 O2O model means that after consumers purchase goods and services online, they must go offline to enjoy services】

Unit 2 Test

1、单选题：
​In the following descriptions of the framework of e-commerce, which one is not true