大学MOOC International Business Culture(Jinan University)1458207166 最新慕课完整章节测试答案

Chapter 10 Quiz

1、单选题：
​The similarity of a team and group is:   (Choose one answer)‏
选项：
A: A collection with more than two persons
B: An internally loose and aimless collection 
C: People behave in causal and uncertain way
D: A collection striving for a common goal
答案: 【 A collection with more than two persons】

2、单选题：
​The correct statement about eliminating the different perceptions on internal and external groups is:   (Choose one answer)‌
选项：
A: To believe that our culture is the best.
B: To treat others in an objective, open and equal way.
C: To keep the stereotype.
D:  To insist on the idea that there are differences between the internal and external.
答案: 【 To treat others in an objective, open and equal way.】

3、单选题：
‏The following statements about building an excellent multicultural team are correct EXCEPT: (Choose one answer)​
选项：
A:  To establish a good interpersonal relationship
B: To establish the leadership responsibility system and follow all the leader's arrangement
C:  To establish codes of conduct among team members 
D: To cultivate the EQ of a cross-cultural team
答案: 【 To establish the leadership responsibility system and follow all the leader's arrangement】

4、单选题：
​How do we handle the weakness of bi-cultural teams?‎
选项：
A: Reserve the differences in opinions and wait
B: Strengthen contacts and shorten social distance
C: Adhere to the concept of cultural equality and allow the two sides to collide with each other
D: Establish a dual corporate culture system and complete tasks separately
答案: 【 Strengthen contacts and shorten social distance】

5、多选题：
​ The advantages of a Cross-cultural Team includes:   (Choose more than one answer)‏
选项：
A:  Resources sharing
B: Efficiency improvement
C: The sense of cultural superiority
D: Diversified information
答案: 【  Resources sharing;
Efficiency improvement;
Diversified information】

6、多选题：
‌Which of the following statements are wrong about the types of team:  (Choose more than one answer)​
选项：
A: Bi-cultural team is generally more efficient than multicultural team.
B: The minority in a token team might be neglected easily because his voice is too weak.
C: Team split usually exists in a multicultural team.
D: The work performance of bi-cultural team is either excellent or very bad.
答案: 【 Bi-cultural team is generally more efficient than multicultural team.;
Team split usually exists in a multicultural team.】

7、多选题：
‍In which areas of work might cause conflicts in a cross-cultural teams? (Choose more than one answer)‍
选项：
A: Punctuality in work
B: Way of communication
C: Decision-making Consultation
D: Meeting discussion 
答案: 【 Punctuality in work;
Way of communication;
Decision-making Consultation;
Meeting discussion 】

8、多选题：
‎The possible consequences of forming a cross-cultural team are‌‎‌
选项：
A: People of different cultures work in harmony.
B: People of different cultures restrain each other.
C: There are innovations in team work.
D: It is difficult to make breakthroughs in team work.
答案: 【 People of different cultures work in harmony.;
People of different cultures restrain each other.;
There are innovations in team work.;
It is difficult to make breakthroughs in team work.】

9、多选题：
‎Reasons for conflicts in cross-cultural teams include​
选项：
A: Self-centered
B: Individual differences in perceptual knowledge
C: Cultural attitude
D: Difficult task
答案: 【 Self-centered;
Individual differences in perceptual knowledge;
Cultural attitude】

10、判断题：
‎The advantages of a cross-cultural team outweigh its disadvantages.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

11、判断题：
‎The differences of cultural attitude might lead to the misunderstanding in communication.‎
选项：
A: 正确
B: 错误
答案: 【 正确】

12、判断题：
‎Creating a corporate culture is one of the effective way to build a top bi-cultural team.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

13、判断题：
‍Punctuality in work is a recognized principle in all the countries.‎
选项：
A: 正确
B: 错误
答案: 【 错误】

14、判断题：
‎In a team, members come from the same culture, which is more conducive to communication and exchanges. Therefore, we should make a team with people of the same cultural background, and avoid working with people from different cultural backgrounds.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

15、判断题：
​In a token cultural team, as a minority of members, we must strengthen our communication skills, strive to integrate into the team and become part of the team, and at the same time use some diplomatic methods to deal with some embarrassing situations.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

Chapter 9 Quiz

1、单选题：
‌The factors determining customer behavior are excluded:  （Choose ony one answer）‍
选项：
A: Gender ratio
B: Income level
C: The choices of friends
D: Language 
答案: 【 The choices of friends】

2、单选题：
‌The following ideas about advertisement are right EXCEPT:     (Choose only one answer)‏
选项：
A: For the globalization of products, advertising design should be unified globally.
B: In advertisement, European people are more likely to accept to wear evening dresses to attend a banquet.
C: People in Asian country are more likely to accept the word-of-mouth marketing.
D: More images of successful people appear in the advertisement of a society with higher power distance.
答案: 【 For the globalization of products, advertising design should be unified globally.】

3、单选题：
​Which does not belong to the characteristics of customer’s demands in market research? (Choose only one answer)‎
选项：
A:  Unmet needs and desires
B: Demand stability
C: Time of demand
D:  Demand habits
答案: 【 Time of demand】

4、单选题：
​According to the characteristics of different dietary preferences of people in different regions, McDonald’s special product provided in Brazil is​
选项：
A: Fruit-based cheese
B: Berry-based beverages
C: Lamb Pie
D: Preserved egg chicken porridge
答案: 【 Berry-based beverages】

5、多选题：
​The activities of cross-cultural marketing include:        (Choose more than one answer)‍
选项：
A: Cross-cultural product development and pricing
B: Cross-cultural distribution management
C: Cross-cultural promotion and brand management
D: Cross-cultural market research
答案: 【 Cross-cultural product development and pricing;
Cross-cultural distribution management;
Cross-cultural promotion and brand management;
Cross-cultural market research】

6、多选题：
‏The correct statements on the concept of time are:  (Choose more than one answer)‏
选项：
A: Japanese work very hard and show a strong sense of time with zero tolerance for laziness.
B: German have strict requirements for the precise time.
C: Canadians don’t have a strong sense of time.
D: The time arrangement of Spanish is relatively loose.
答案: 【 Japanese work very hard and show a strong sense of time with zero tolerance for laziness.;
German have strict requirements for the precise time.;
The time arrangement of Spanish is relatively loose.】

7、多选题：
‏In which countries do the leaders prefer an office with window? (Choose more than one answer)‎
选项：
A: Japan
B: China
C: France
D: America
答案: 【 China;
America】

8、多选题：
​The roles of advertisement are to: (Choose more than one answer)‎
选项：
A: Promoting the products sales
B: Gaining a distribution system
C: Establishing an amicable image for the company
D: Improving brand image
答案: 【 Promoting the products sales;
Gaining a distribution system;
Establishing an amicable image for the company;
Improving brand image】

9、多选题：
‏Market environment factors include‏‏‏
选项：
A: product
B: package
C: performance
D: price
答案: 【 product;
package;
performance;
price】

10、多选题：
‎In marketing, due to cultural differences, we need to pay attention to‎
选项：
A: Languages
B: number
C: weather
D: customers' lifestyle
答案: 【 Languages;
number;
customers' lifestyle】

11、判断题：
​All the characters are written and read from left to right.‎
选项：
A: 正确
B: 错误
答案: 【 错误】

12、判断题：
‍The key point for McDonald’s success is that it has a set of unified standards for food and cooking all over the world, so it is not necessary for McDonald’s to adopt localization strategies.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

13、判断题：
‎Advertising communication is also a  cultural communication because the advertisement has various forms and abundant connotations.‍
选项：
A: 正确
B: 错误
答案: 【 正确】

14、判断题：
‎Advertising is a means used to pave the way for product sales, meeting customer needs, enhancing brand image and establishing a cordial image for the company.‌
选项：
A: 正确
B: 错误
答案: 【 错误】

15、判断题：
‍Due to the influence of cultural marketing activities, when we target people with greater cultural differences, we must fully consider the details of both parties’ language, numbers, non-verbal communication, time concepts, religion, spatial concepts, food preferences, etc. to get marketing success. However, when we communicate with people with minor cultural differences, the above points need not be considered.‍
选项：
A: 正确
B: 错误
答案: 【 错误】

Chapter 3 Quiz

1、单选题：
‏1. Which of the following is the writing style of American business letters? （One answer）‎
选项：
A: More flowery words at the end
B: Ending negative news in a positive way
C: Asking for forgiveness and understanding in the letter
D: Comments on weather
答案: 【 Ending negative news in a positive way】

2、单选题：
‌The format of the date written by British businessmen is       (One answer)​
选项：
A: January 5，2×××
B: 2××× January 5th
C: 5th of January，2×××
D: Jan