大学MOOC 商务英语(华东交通大学)1450287268 最新慕课完整章节测试答案
Unit1Brands
随堂测验
1、单选题：
1. Which of the following SWOT elements are internal factors for a business?
选项：
A: Strengths and Weaknesses
B: Opportunities and Threats
C: Strengths and Opportunities
D: Weaknesses and Threats
答案: 【 Strengths and Weaknesses 】
2、单选题：
2. Which of the following is false regarding why a SWOT Analysis is used?
选项：
A: To build on the strengths of a business
B: To minimize the weaknesses of a business
C: To reduce opportunities available to a business
D: To counteract threats to a business
答案: 【 To reduce opportunities available to a business 】
3、单选题：
3. Which of the following could be a strength?
选项：
A: Weather
B: New international market
C: A price that is too high
D: The location of a business
答案: 【 The location of a business】
4、单选题：
4. Which of the following could be a weakness?
选项：
A: A developing market such as the Internet
B: Competitors with access to better channels of distribution
C: Poor quality of goods and services
D: Special marketing expertise
答案: 【 Poor quality of goods and services
】
5、单选题：
5. Which of the following could be an opportunity?
选项：
A: Having quality processes and procedures
B: Moving into new market segments that offer improved profits
C: Damaged reputation
D: A new competitor in your home market
答案: 【 Moving into new market segments that offer improved profits】
Unit2Travel
随堂测验
1、单选题：
_______ reveals the key information in a graph.
选项：
A: The title
B: The measurement
C: Time periods
D: The bars
答案: 【 The title】
2、单选题：
The ______ usually shows changes, comparing two or more things over time.
选项：
A: pie chart
B: line graph
C: bar chart
D: table
答案: 【 line graph】
3、单选题：
Your representation of a chart or a graph usually consists of 3 parts: ________, description and conclusion or inference.
选项：
A: summary
B: introduction
C: brainstorming
D: review
答案: 【 introduction】
4、单选题：
The description is composed by two parts: the overview and _______.
选项：
A: questions
B: comparison
C: detailed data
D: contrast
答案: 【 detailed data】
5、单选题：
The comparison and ______ are conducted usually in analysing a graph
选项：
A: analogy
B: exaggeration
C: parallelism
D: contrast
答案: 【 contrast】
Unit3Organization
随堂测试
1、填空题：
Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words.have afraid can do please how meet like nicesee thanks know would did thank what 1. A: David, !1)_________ you met Ani Deltell?B: No. Hello, Ani. Nice to 2)_________ you.
答案: 【 have, meet】
2、填空题：
Directions: Choose the correct words from the box to complete the conversation excerpts. You will not need all the words.have afraid can do please how meet like nicesee thanks&nb