大学MOOC 商务英语视听说(华侨大学)1450288250 最新慕课完整章节测试答案
Unit16Advertising
文章目录
Quizforunit16
1、单选题：
Print publications such as magazines, books, newspapers and ________ (such as annuals) offer a variety of advertising opportunities.
选项：
A: A. leaflets
B: B. flyers
C: C. posters
D: D. Special Issue publications
答案: 【 D. Special Issue publications】
2、单选题：
AIDA is an acronym that stands for Attention, Interest, Desire and_______.
选项：
A: A． Action
B: B. Aim
C: C. Achievement
D: D. Ability
答案: 【 A． Action 】
3、单选题：
Unlike television, _____presents the additional disadvantage of limiting advertisers to audio-only advertising.
选项：
A: A. leaflets
B: B. flyers
C: C. posters
D: D. radio
答案: 【 D. radio】
4、单选题：
The fastest growing media outlet for advertising is the ______.
选项：
A: A. Internet
B: B. TV
C: C. posters
D: D. Special Issue publications
答案: 【 A. Internet 】
5、单选题：
______are often smaller than outdoor billboards and are designed to attract the attention of foot traffic. For example, smaller signage in airports, train terminals and large commercial office space fit this category.
选项：
A: A. Outdoor Posters
B: B. Indoor billboards
C: C. Indoor internet
D: D. flyers
答案: 【 B. Indoor billboards 】
6、单选题：
Because it is a mass medium capable of being seen by nearly anyone, _____lacks the ability to deliver an advertisement to highly targeted customers compared to other media outlets.
选项：
A: A. radio
B: B. Internet
C: C. television
D: D. poster
答案: 【 C. television 】
7、单选题：
A company can advertise in a variety of ways, depending on ________and the size and type of audience it wishes to target.
选项：
A: A. how much it wishes to spend
B: B. how big it is
C: C. how many subsidiaries it has
D: D. how fun it is
答案: 【 A. how much it wishes to spend】
8、单选题：
AIDA is an acronym that stands for Attention, Interest, _____ and Action.
选项：
A: A. Discipline
B: B. Desire
C: C. Deed
D: D. Defeat
答案: 【 B. Desire 】
9、单选题：
To evaluate media efficiency, planners shoud consider the following factors EXCEPT _________.
选项：
A: A. The required coverage in a target audience
B: B. The relative cost of the media advertising
C: C. The options of the media
D: D. The media environment
答案: 【 C. The options of the media】
10、单选题：
Advertising should have the following functions EXCEPT _______.
选项：
A: A. information function
B: B. entertainment function
C: C. demand creating function
D: D. persuasive funciton
答案: 【 B. entertainment function】
11、判断题：
Advertising works best when it’s developed to meet one goal at a time.
选项：
A: 正确
B: 错误
答案: 【 正确】
12、判断题：
Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market.
选项：
A: 正确
B: 错误
答案: 【 正确】
13、判断题：
Advertising cannot serve as a reminder to consumers.
选项：
A: 正确
B: 错误
答案: 【 错误】
14、判断题：
Advertisement cannot differentiate the product from its competitors.
选项：
A: 正确
B: 错误
答案: 【 错误】
15、判断题：
Good advertisement can induce consumers to try the product.
选项：
A: 正确
B: 错误
答案: 【 正确】
Unit2JobsandResponsibilities
QuizforUnit2
1、单选题：
If the ownership of the companies is not open to the public, we call them _______.
选项：
A: A. closely held companies
B: B. publicly held companies
C: C. private company
D: D. multinational companies
答案: 【 A. closely held companies 】
2、单选题：
Which of the following statements is not the advantage of working for a state-owned company?
选项：
A: A. has an edge in terms of stability, management, and career prospects
B: B. is much easier to get a job
C: C. is more decent, and would have a better career
D: D. competition is so fierce that it’s difficult to stand out
答案: 【 B. is much easier to get a job】
3、单选题：
Which of the following competencies are not included in the “4Cs” of core competencies?
选项：
A: A. critical thinking competence
B: B. creative competence
C: C. cultural competence
D: D. communicative competence
答案: 【 D. communicative competence】
4、单选题：
The functions of personnel department may exclude _______.
选项：
A: A. looks after the welfare of the employees
B: B. hires new employees
C: C. trains new staff
D: D. looks for new customers
答案: 【 D.