大学MOOC 国际营销（英文）(华东交通大学)1461533167 最新慕课完整章节测试答案
与顾客建立联接
3.1
1、判断题：
Satisfaction is a person's feelings of pleasure or disappointment that result from comparing a product or service's perceived performance to expectations. When a customer feels the perceived performance matches expectation,there is a higher chance for that customer to buy the product again.
选项：
A: 正确
B: 错误
答案: 【 正确】
3.2
1、单选题：
Consumer behavior is most influenced by___.
选项：
A: Cultural factors
B: Social factors.
C: Personal factors.
D: Family factors.
答案: 【 Cultural factors】
2、判断题：
In mordern society, family of orientation influences consumer behaviors more than family of procreation does.
选项：
A: 正确
B: 错误
答案: 【 错误】
3.3
1、多选题：
Buying situations include____.
选项：
A: Straight rebuy.
B: Modified rebuy.
C: Indirect rebuy.
D: New task.
答案: 【 Straight rebuy.;
Modified rebuy. ;
New task.】
3.4
1、多选题：
There are two approaches for a coporate to go global.
选项：
A: Waterfall approach
B: Subsidiary appraoch
C: Sprinkler approach.
D: Representative approach.
答案: 【 Waterfall approach;
Sprinkler approach.】
传播价值
7.1
1、单选题：
Marketing Communications mix does not include
选项：
A: Advertising.
B: Sales promotion.
C: Public relations and publicity.
D: Paid sampling.
答案: 【 Paid sampling.】
2、多选题：
There are several standards to know whether the integrated marketing communication plan is effective or not.
选项：
A: Coverage and Contribution.
B: Commonality and complementarity.
C: Conformability and Cost.
D: Cost and cooperation.
答案: