大学MOOC 战略管理(梁强、徐二明)(汕头大学)1452309185 最新慕课完整章节测试答案
Chapter 1 Strategic Leadership Managing the Strategy-Making Process for Competitive Advantage
文章目录
- Chapter 1 Strategic Leadership Managing the Strategy-Making Process for Competitive Advantage
- Chapter 10 Corporate-Level Strategy Related and Unrelated Diversification
- Chapter 2 External Analysis The Identification of Opportunities and Threats
- Chapter 3 Internal Analysis Resources and Competitive Advantage
- Chapter 4 Building Competitive Advantage Through Functional-Level Strategies
- Chapter 5 Business-Level Strategy
- Chapter 6 Business-Level Strategy and the Industry Environment
- Chapter 8Strategy in the Global Environment
- Chapter 9Corporate-Level Strategy Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Chapter 10 - Corporate-Level Strategy
Chapter 12 - Implementing Strategy Through Organization
1、单选题:
Which of the following is not an element of organizational architecture?
选项:
A: Location
B: Culture
C: Processes
D: Structure
E: People
答案: 【 Location】
2、单选题:
The totality of a firm’s organizational arrangements including its formal organizational structure, control systems, incentive systems, organizational culture, organization processes, and human capital is referred to as:
选项:
A: organizational behavior.
B: organizational norm.
C: organizational architecture.
D: organizational ecology.
E: organizational density.
答案: 【 organizational architecture.】
3、单选题:
The purpose of a(n) _____ is to provide managers with incentives for motivating employees as well as feedback on how the company performs.
选项:
A: control system
B: adaptive culture
C: organizational design
D: span of control
E: hierarchy of authority
答案: 【 control system】
4、单选题:
Organizational structure can be defined as:
选项:
A: the combination of the location of decision-making responsibilities, the formal division of the organization into subunits, and the establishment of integrating mechanisms to coordinate the activities of the subunits.
B: the blueprint that states how managers intend to use organizational resources to most efficiently achieve organizational goals.
C: the specific collection of values, norms, beliefs, and attitudes that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization.
D: the degree to which a company specifies how decisions are to be made so that employees’ behavior becomes predictable.
E: the process of redesigning business processes to achieve dramatic improvements in performance, such as cost, quality, service, and speed.
答案: 【 the combination of the location of decision-making responsibilities, the formal division of the organization into subunits, and the establishment of integrating mechanisms to coordinate the activities of the subunits.】
5、单选题:
Organizational culture is:
选项:
A: the norms and value systems that are shared among the employees of an organization.
B: the means through which a company assigns employees to specific tasks and roles and specifies how these tasks and roles are to be linked together to increase efficiency, quality, innovation, and responsiveness to customers.
C: the process of deciding how a company should create, use, and combine organizational structure, control systems, and culture to pursue a business model successfully.
D: the clear and unambiguous chain of command that defines each manager’s relative authority from the CEO down through top, middle, to first-line managers.
E: the principle that a company should design its hierarchy with the fewest levels of authority necessary to use organizational resources effectively.
答案: 【 the norms and value systems that are shared among the employees of an organization.】
6、单选题:
Control through organizational culture is so powerful because:
选项:
A: it eliminates the need for managers in large companies.
B: it enables employees to follow organizational values, after they've internalized them, without thinking about them.
C: it results in maximum decentralization and the elimination of bureaucracy.
D: it achieves increased performance through the alignment of organizational goals with external societal expectations.
E: it achieves external control through motivated coworkers.
答案: 【 it enables employees to follow organizational values, after they've internalized them, without thinking about them.】
7、单选题:
Control through organizational culture:
选项:
A: is less expensive than output control.
B: reduces mutual adjustment.
C: involves employees internalizing the norms and values of the organization.
D: includes setting individual goals.
E: includes obtaining specific feedback to help managers evaluate performance.
答案: 【 involves employees internalizing the norms and values of the organization.】
8、单选题:
Which form of control would you most likely find in a voluntary or charity organization?
选项:
A: Bureaucratic control through rules and procedures
B: Control through norms and values
C: Financial control through accurate financial statements
D: Output control, since it is the cheapest
E: Incentive systems to motivate employees
答案: 【 Control through norms and values】
9、单选题:
Companies that are innovative and able to deal with environmental change with new strategies and structures probably have:
选项:
A: weak cultures.
B: strong functional cultures.
C: adaptive cultures.
D: prescriptive cultures.
E: cost-conscious culture.
答案: 【 adaptive cultures.】
10、单选题:
To a large degree, any organization's tasks are a function of its:
选项:
A: market area.
B: labor supply.
C: supervisors.
D: strategies.
E: compensation plan.
答案: 【 strategies.】
11、判断题:
Organization architecture is the interaction of structure, controls & incentives, people, processes, and culture within the organization.
选项:
A: 正确
B: 错误
答案: 【 正确】
12、判断题:
Organizational structure is at the core of an organizations architecture.
选项:
A: 正确
B: 错误
答案: 【 错误】
13、判断题:
The purpose of organizational structure is to provide managers with specific feedback on how well an organization and its members are performing.
选项:
A: 正确
B: 错误
答案: 【 错误】
14、判断题:
An important purpose of control systems is to motivate employees to work toward increasing efficiency, quality, innovation, and responsiveness to customers.
选项:
A: 正确
B: 错误
答案: 【 正确】
15、判断题:
A division is a way of grouping functions to allow an organization to better produce and dispose of its goods and services.
选项:
A: 正确
B: 错误
答案: 【 正确】
16、判断题:
Span of control refers to the number of subordinates who report directly to one supervisor.
选项:
A: 正确
B: 错误
答案: 【 正确】
17、判断题:
Different divisions in a firm with a multidivisional structure are not given authority to adopt their own organizational structures.
选项:
A: 正确
B: 错误
答案: 【 错误】
18、判断题:
The reward system affects motivation; however, the type of organizational culture that develops in a company is primarily affected by the founder’s values and not the reward system.
选项:
A: 正确
B: 错误
答案: 【 错误】
19、判断题:
Control through culture is ineffective because employees do not internalize values.
选项:
A: 正确
B: 错误
答案: 【 错误】
20、判断题:
Organizational structure contributes to strategy formulation by providing the framework of tasks and roles that reduce transaction difficulties and allows employees to think and behave in ways that enable a company to achieve superior performance.
选项:
A: 正确
B: 错误
答案: 【 正确】
21、判断题:
Bradley is a new employee in the sales department at a local car dealership. In his first few months on the job, he will be learning the norms and values of the organization. This refers to organizational socialization.
选项:
A: 正确
B: 错误
答案: 【 正确】
22、判断题:
In a firm with a multidivisional structure, corporate managers oversee the actions of divisional managers.
选项:
A: 正确
B: 错误
答案: 【 正确】
23、判断题:
The organizational hierarchy is flatter in a multidivisional structure than in a product or functional structure.
选项:
A: 正确
B: 错误
答案: 【 错误】
24、判断题:
In a related multidivisional structure, the concept of corporate culture is meaningless.
选项:
A: 正确
B: 错误
答案: 【 错误】
25、判断题:
In a multidivisional structure, corporate managers can compare the performance of one division to another in terms of its cost structure or the profit it generates.
选项:
A: 正确
B: 错误
答案: 【 正确】
Chapter 2 External Analysis The Identification of Opportunities and Threats
Chapter 2 - External Analysis
Chapter 3 Internal Analysis Resources and Competitive Advantage
Chapter 3 - Internal Analysis
Chapter 4 Building Competitive Advantage Through Functional-Level Strategies
Chapter 4 - Building Competitive Advantage Through Functional-Level Strategies
1、单选题:
One of the primary roles of research and development in achieving superior efficiency is:
选项:
A: facilitating cooperation among functions.
B: limiting customer defection rates by building brand loyalty.
C: designing products for ease of manufacture.
D: instituting training programs to build skills.
E: implementing pay for performance.
答案: 【 designing products for ease of manufacture.】
2、单选题:
Managers should not become complacent about efficiency-based cost advantages because:
选项:
A: both learning effects and economics of scale go on forever.
B: the experience curve is likely to bottom out at some point.
C: cost advantages gained from experience effects are not affected by the development of new technologies.
D: unit costs keep reducing as output increases.
E: the experience curve steadily rises after a certain threshold is reached indicating an increase in unit costs.
答案: 【 the experience curve is likely to bottom out at some point.】
3、单选题:
Research suggests that the adoption of _____ may increase efficiency and lower unit costs relative to what can be achieved by the mass production of a standardized output.
选项:
A: just-in-time manufacturing
B: quick technology
C: flexible production technology
D: stable production
E: unscheduled manufacturing
答案: 【 flexible production technology】
4、单选题:
____ refers to unit cost increases associated with a large scale of output.
选项:
A: Economies of scale
B: Learning effects
C: Diseconomies of scale
D: Flexible manufacturing
E: Mass customization
答案: 【 Diseconomies of scale】
5、单选题:
Learning effects:
选项:
A: result in unit manufacturing costs increasing by a certain amount each time output is increased.
B: suggest that production costs increase because of increasing labor productivity.
C: are more significant when simple steps in an assembly process are performed over and over again.
D: are more significant when a technologically complex task is repeated.
E: lead to diseconomies of scale.
答案: 【 are more significant when a technologically complex task is repeated.】
6、单选题:
Which of the following is a tactical step for getting down the experience curve ahead of competitors?
选项:
A: Premium pricing to create an image of uniqueness in consumers' minds
B: Pursuing a distinctive competence in focused marketing
C: Constructing a manufacturing plant of less than minimum efficient scale
D: Using aggressive pricing and promotions to expand sales volume as rapidly as possible
E: Making the assembly of the product as complex as possible because this results in greater learning effects
答案: 【 Using aggressive pricing and promotions to expand sales volume as rapidly as possible】
7、单选题:
With regard to customer defection, which of the following statements is incorrect?
选项:
A: Defection rates are determined by customer loyalty.
B: The longer a company holds on to a customer, the greater is the volume of customer-generated unit sales.
C: Lowering customer defection rates creates a higher cost structure.
D: The longer a company retains a customer the higher the average unit cost of each sale.
E: There is a positive relationship between the length of time that a customer stays with the company and profit per customer.
答案: 【 The longer a company retains a customer the higher the average unit cost of each s
